It’s no secret that you can influence purchase decisions by incorporating certain psychological principles in your marketing. Luckily, educating yourself about those psychological principles can transform your content marketing and conversions and drive real results. Take, for example, this advertisement from Patagonia → It’s uncharacteristic of any brand to say this, but Patagonia did.
Instagram is one of the fastest growing social media platforms today, having reached over 600 million global users by the end of 2016. Its growth is significant, and can be attributed to the addition of new features, such as Instagram Stories, as well as a massive base of content creators and social media influencers. Users
Budgets are tricky. After splitting it between hiring talent, advertising and PR, you can’t afford to invest in the hundreds of tools it seems like you need to cover it all. The good news is that you don’t have to. Time management is also a major issue you have probably faced; with just
If you think online shopping only takes place on Amazon, think again—more and more consumers are looking online for professional services. For example, this report from icXlegal found that 80 percent of buyers of professional services will go to your website and evaluate your capabilities, regardless of how they may have heard about you
Let’s define what a landing page is first. A landing page is a specific page that pops up once a searcher clicks through an ad in the search, on Facebook or on Twitter. It is a page with a strictly defined, single goal - conversions. And you should keep this goal in mind when