Landing page optimization is all about testing and tweaking - sometimes making huge changes and sometimes the smallest details.
But what happens when you run out of optimization hypotheses?
You go to the closest “landing page case studies” article and get inspired.
But do you know why those variables actually had an effect on the page’s conversions?
This article will not only give you five awesome case studies to inspire you, but give you the how and why as well - so you learn something from all this reading.
Let’s check out 5 Landing Page Case Studies Critiqued.Read More
Landing pages are one of the most effective methods to generate leads for your business.
A landing page is hosted directly on your website, so you can both develop interest in your company and get those essential initial conversions.
Before you jump feet first into developing your website lead generation campaigns, let’s take a look at 30 landing page terms you need to know.
Have you written a business eBook? Are you trying to generate more leads from it?
Try optimizing your landing page.
eBooks are a great method to give your potential customers something for free, show you’re an industry leader and build trust with your readers. Put your eBooks on an email-gated landing page, hosted directly on your website - and you can generate warm, qualified leads for your business.
But even with the greatest of all eBooks, you won’t get leads unless your landing page converts. You need a landing page that converts.
In this article, I show you 3 sector based examples of real ebook landing pages. I’ll run through them with a critique of what’s good, what needs changing and how you can optimize your own ebook landing pages.Read More
Albert Einstein said “Anyone who has never made a mistake has never tried anything new.” When you make one, though, that quote doesn’t really help all that much.
This article will give you five of my most recent (or biggest) landing page optimization mistakes. I’ll outline the five things I thought would have a huge influence on the conversion rates of Wishpond’s pages, but instead, did absolutely nothing (or even lowered conversion rates).
Learning from our mistakes is how we grow - theoretically.
If that’s the case, then I’m pretty sure I should be at least 10 feet tall.
Let’s check out the 5 Landing Hypotheses I had that Were Terrible, and WhyRead More
Are you promoting your plumbing services online?
Your potential customers are searching for your business online. They want to give you their money. But the competition is high, so you have to make sure once they find your page, they’ll stop searching for a plumber and connect with your business.
In this article I’ll show you real-world examples of plumber’s landing pages that are just like yours. I’ll tell you exactly what I like about these pages and what I’d change to make them optimized for a sale.
Before we delve into the examples, let’s quickly go over optimizing your landing page for conversions, and why it’s essential to include it in your online marketing strategy.Read More
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