Wishpond is happy to publish this awesome guest post from Megan Ritter
Landing pages are the bread and butter of online marketing. Like the signup clipboard or salesman’s rolodex, landing pages are your chief lead generating devices. When a user arrives on your landing page, you only have a few seconds to capture their attention and hopefully their contact information.
If you don’t get it exactly right, the user will go right back where they came from (this is called bouncing). What’s worse, if enough users bounce, your quality score will go down, and your ads on Google will become more expensive.
That’s right: a bad landing page can hit you with losses twice: Once, when you fail to convert the potential lead, and a second time when Google starts charging you more money.
So what’s a marketer to do? I’ve assembled my best tips to help you create a landing page with your visitors at the forefront. Check out 7 tips to creating user-friendly landing pages that will generate those leads and sales for your business.
Podcasting. Do you use it in your content marketing strategy?
Podcasting is a cool way to share your content, market your brand, and gain interested and engaged prospects. You can open your marketing reach to new audiences that may be different than the typical blog reader, Slideshare skimmer or video watcher.
But, it can be a challenge coming up with relevant, interesting topics for your demographic. We’ve been making podcasts at Wishpond for a long time, and I thought I’d share some of our top tips for generating podcast content that’ll make your audience love you.
Here’s five top podcast ideas for your content marketing strategy.Read More
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.
This presentation gives you the broad stokes of the primary mistakes we see made (and make ourselves) all the time.
Are you or your business falling victim to any of these 10 business communication errors?Read More
Are you generating tons of leads but having trouble nurturing them into sales?
One tactic to solve this problem is an automated email video mini-course. It’s a mouthful but i promise you, it works!
A mini-course uses short, educational videos to engage your leads and introduce them to the benefits and features of your products. Sent out over a period of several days or weeks, these videos blend valuable content with a short sales pitch. This allows you to nurture leads until they’re ready to become paying customers.
Ready to learn how to build a mini-course of your own? Let’s get started!
Let’s figure out how to get you more of them. You in?
In the interest of being one of those modern internet start-ups with complete transparency (and because I have a genuine desire to see our readers succeed), the article will give you the full picture of what we do, here at Wishpond, to generate leads.
I’ll give you five strategic examples (four of which we are currently and actively using on our website) of how a B2B or SaaS company can generate leads online. I’ll also give you a step-by-step breakdown of how we implement these strategies ourselves.
Might get fired for this, but let’s do it anyway!