ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. 7 Formulas for Exit PopUp Headlines that Convert


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    Are your website exit popups giving you the conversions you need?

    Exit popups are one of the best ways of generating qualified emails, increasing your blog subscriptions and even getting potential customers to try out your free trial.

    But many online marketers still fail when it comes to using website popups to keep traffic on their site and lure the leaving visitor to convert.

    In this article, I’m going to give you seven persuasive formulas to write website exit popup headlines you wish you’d already used.

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  2. The Road to Success through Paid Social Amplification



    Wishpond was happy to publish this awesome infographic from Jennifer Landry and TollFreeForwarding.com.

    This introduction and infographic gets straight into some impressive statistics about social amplification, giving you the best approach to each major social network’s ad structure and some interesting figures to go along.

    Let’s check it out!

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  3. How To Create a User-Friendly Landing Page to Boost Conversions


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    Wishpond is happy to publish this awesome guest post from Megan Ritter

    Landing pages are the bread and butter of online marketing. Like the signup clipboard or salesman’s rolodex, landing pages are your chief lead generating devices. When a user arrives on your landing page, you only have a few seconds to capture their attention and hopefully their contact information.

    If you don’t get it exactly right, the user will go right back where they came from (this is called bouncing). What’s worse, if enough users bounce, your quality score will go down, and your ads on Google will become more expensive. 

    That’s right: a bad landing page can hit you with losses twice: Once, when you fail to convert the potential lead, and a second time when Google starts charging you more money.

     So what’s a marketer to do? I’ve assembled my best tips to help you create a landing page with your visitors at the forefront. Check out 7 tips to creating user-friendly landing pages that will generate those leads and sales for your business.

     

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  4. 5 Podcast Ideas for Your Content Marketing Strategy


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    Podcasting. Do you use it in your content marketing strategy?  

    Podcasting is a cool way to share your content, market your brand, and gain interested and engaged prospects. You can open your marketing reach to new audiences that may be different than the typical blog reader, Slideshare skimmer or video watcher.

    But, it can be a challenge coming up with relevant, interesting topics for your demographic. We’ve been making podcasts at Wishpond for a long time, and I thought I’d share some of our top tips for generating podcast content that’ll make your audience love you.

    Here’s five top podcast ideas for your content marketing strategy.

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  5. 10 Communication Strategies You’re Still Not Getting Right


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    Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.

    This presentation gives you the broad stokes of the primary mistakes we see made (and make ourselves) all the time. 

    Are you or your business falling victim to any of these 10 business communication errors?

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