Father's Day is right around the corner, and it's an opportunity that many businesses shouldn't miss. If your target market is women or teenagers, a Father's Day contest may be just the thing you need to boost summer sales. This article will give a breakdown of a hypothetical campaign run by a company like yours.
Instagram is one of the fastest growing social media platforms today, having reached over 600 million global users by the end of 2016. Its growth is significant, and can be attributed to the addition of new features, such as Instagram Stories, as well as a massive base of content creators and social media influencers. Users
Lead generation is a tough nut to crack. But, like the Beatles, we get by with a little help from our friends. Besides extensively using content upgrades to generate more leads (like I wrote about here), the growth team here at Wishpond has looked towards partnerships and outreach time and time again to really drive
Photo contests are a great way for your brand to drive traffic to your site, get user-generated content, increase social media engagement and generate leads and contacts. The problem is that creating rules and regulations for your photo contest can be a bit of a challenge. You want to ensure that your campaign doesn't get
The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It's Carlo, Kevin and I (Wishpond's content team), Matt (head of optimization), Nick (CMO), Ali (Wishpond founder and CEO) and then Marya (our overworked marketing/UX designer). At the beginning of each month we have a brainstorming session