Are you up to date? Are you in the know?
In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!
Check out the 2014 State of Digital Marketing.
And don’t forget to watch out for the five steps you need to take to find success in today’s complicated world of digital marketing!
Landing pages hosted directly on your website can generate qualified leads and increase your sales.
Optimizing your website landing pages can increase conversions exponentially. More leads for your business equals more ROI for your bottom line.
Here are 25 tips you can act on right now to improve your landing page results.Read More
Are you investing in online advertising? Should you be?Read More
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it’s going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in “Online Advertising by the Numbers: 2013-2016”
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages?
Want to see some examples with reasons why some of the elements work and don’t work?
In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services.
Let’s go over some quick reminder points first on the purpose of a landing page. This will help provide a bit of context to remember as we critique these landing pages.
You have a website, right? Well that website has different parts of it - different pages visitors click-through.
Well, when we use one of those pages in a marketing context (like we are now), we refer to it as a landing page - a page within your website that exists for a single purpose. This purpose is usually either lead generation or a step in your sales funnel.
Are we on the same page now? If you’re feeling a bit out of your league, check out this article for a guide to landing page terms. Okay, let’s get to it.Read More
Landing page optimization is all about testing and tweaking - sometimes making huge changes and sometimes the smallest details.
But what happens when you run out of optimization hypotheses?
You go to the closest “landing page case studies” article and get inspired.
But do you know why those variables actually had an effect on the page’s conversions?
This article will not only give you five awesome case studies to inspire you, but give you the how and why as well - so you learn something from all this reading.
Let’s check out 5 Landing Page Case Studies Critiqued.Read More
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