Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages?
Want to see some examples with reasons why some of the elements work and don’t work?
In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services.
Let’s go over some quick reminder points first on the purpose of a landing page. This will help provide a bit of context to remember as we critique these landing pages.
You have a website, right? Well that website has different parts of it - different pages visitors click-through.
Well, when we use one of those pages in a marketing context (like we are now), we refer to it as a landing page - a page within your website that exists for a single purpose. This purpose is usually either lead generation or a step in your sales funnel.
Are we on the same page now? If you’re feeling a bit out of your league, check out this article for a guide to landing page terms. Okay, let’s get to it.Read More
Landing page optimization is all about testing and tweaking - sometimes making huge changes and sometimes the smallest details.
But what happens when you run out of optimization hypotheses?
You go to the closest “landing page case studies” article and get inspired.
But do you know why those variables actually had an effect on the page’s conversions?
This article will not only give you five awesome case studies to inspire you, but give you the how and why as well - so you learn something from all this reading.
Let’s check out 5 Landing Page Case Studies Critiqued.Read More
Landing pages are one of the most effective methods to generate leads for your business.
A landing page is hosted directly on your website, so you can both develop interest in your company and get those essential initial conversions.
Before you jump feet first into developing your website lead generation campaigns, let’s take a look at 30 landing page terms you need to know.
Have you written a business eBook? Are you trying to generate more leads from it?
Try optimizing your landing page.
eBooks are a great method to give your potential customers something for free, show you’re an industry leader and build trust with your readers. Put your eBooks on an email-gated landing page, hosted directly on your website - and you can generate warm, qualified leads for your business.
But even with the greatest of all eBooks, you won’t get leads unless your landing page converts. You need a landing page that converts.
In this article, I show you 3 sector based examples of real ebook landing pages. I’ll run through them with a critique of what’s good, what needs changing and how you can optimize your own ebook landing pages.Read More
Albert Einstein said “Anyone who has never made a mistake has never tried anything new.” When you make one, though, that quote doesn’t really help all that much.
This article will give you five of my most recent (or biggest) landing page optimization mistakes. I’ll outline the five things I thought would have a huge influence on the conversion rates of Wishpond’s pages, but instead, did absolutely nothing (or even lowered conversion rates).
Learning from our mistakes is how we grow - theoretically.
If that’s the case, then I’m pretty sure I should be at least 10 feet tall.
Let’s check out the 5 Landing Hypotheses I had that Were Terrible, and WhyRead More
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