ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. 7 Habits of Highly Effective Email Building Pop-Ups


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    Pop-ups.

    They’re quickly becoming one of the most popular methods of getting leads and building your email list with warm, qualified prospects.

    But are you using pop-ups effectively? Are your pop-ups converting at the rate you need?

    Here are seven elements of highly effective email building pop-ups that you need to be acting on right now.

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  2. 9 Examples of Blog Lead Generation Calls-to-Action Critiqued


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    Are you making the most of your blog? Do you generate leads and build your email list with optimized Calls-to-Action (CTAs)?

    Your blog is an important part of your marketing sales funnel.

    With SEO optimized blog posts, your articles are often the first pages that unique visitors (and potential customers) have with you. If you’re smart, you know this, and you’re integrating lead generating CTAs that are optimized for conversions into your blog.

    There are tons of ways to encourage a reader to connect further with you so that you can start to nurture relationships and ultimately gain the sale.

    In this article, I’ll show you how nine leading businesses do it and give you tips on how you can start building a successful email list too.


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  3. 6 Tips for Creating Facebook Ads that Convert


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    Facebook ads can be a great tool to help any small business get more followers, increase visibility, and generate sales.

    However, just throwing words with an image and slapping a link on it won’t get you clicks—or if it does, they won’t be clicks that translate to more customers.

    This guest post, from ChamberofCommerce's Megan Totka, will give you the Facebook ad best practices that will help you design and launch social media ads that reach the right audiences and deliver results for your campaigns.

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  4. 5 Examples of Pop-ups that Work


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    They’re loud. They’re in your face. They’re aggressive and they can’t possibly, possibly, be right for your business.

    Right?

    I mean, surely.

     Pop-ups are a controversial topic, I know. In the past couple weeks we’ve received a hefty mail-bag of criticism and warning from readers and clients alike.

    Well, I have one thing to say to everyone (including people open-minded enough to consider pop-ups for business)… 

    1,472. 

    That’s the number of leads Wishpond has generated in the past three weeks from blog pop-ups alone.

     But wait, I don’t get it. Why do they work?

    The long and short of it is simple: pop-ups require a visitor to take action, either positive or negative.

     Let me repeat that. Pop-ups require a reader or visitor to your landing page to, actively, say “No” to your offer. And when you put something awesome in front of someone and require them to consider it as a possibility, the chance of them converting on it is far, far higher than it is if they have the option to simply leave.

    Pop-ups are like milk: un-bounceable.

     This article will give you five examples of pop-ups that can work for your business. I’ll show you the copy to use and exactly what they might look like on your site.

     

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  5. 7 CTA’s to Generate Leads from Your Blog: Placement


    CTA lead generation placement

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    Are you missing out on new email leads? Are your blog Calls-to-Action (CTA’s) optimized for conversions?

    You may have the best email-gated content and lead generation incentives. You may have even thought of the consumer reading your article and matched your email-gated content and CTA’s with that buyer persona. You may even have four or five of the best designed CTA’s on your blog. But if you’re not placing your asks in the right locations on your blog pages - you could be missing out.

    In this article, I’ll show you examples of seven of the best and most current placement areas for CTAs on your blog. Start getting the leads you deserve.

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