landing pages

An Analysis of 5 High-Performance Landing Pages

Conversion rate optimization relies on case studies - proof that our hypotheses have merit and are worth testing. After all, if someone else has found success with a strategy or design, why shouldn’t we? This article showcases five high-performing landing pages, gives you their conversion rates, and breaks down exactly why they’re performing

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email marketing

7 Tips for Making Your Email Marketing More Mobile Friendly

It hasn’t been long since Google announced that they would be adding mobile-friendly websites to their list of must-haves in SEO. With this change came a gigantic shift in the direction of mobile marketing, one that was a long-time coming. This has made it necessary to make everything in digital marketing more mobile-friendly, including

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faceobook likes

Why Facebook Likes Aren't Useless

There’s been a lot of (technical term here) “hullabaloo” in the online marketing world about Facebook’s waning influence. Type “Facebook Reach” or “Facebook Fans” into Google and you’re probably going to get something that looks a bit like this: Are Facebook likes useless? Is the era of success on Facebook over? Rather

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How to Create the Perfect Webinar Landing Page

Webinars are powerful tools … especially for marketers. Why? Because webinars connect you directly with your audience and allow you to establish yourself as both a valuable resource and thought leader. Even better, by commanding attention, creating relationships, and educating your audience, you’re able to present your product in an open, transparent, and trust-building way.

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introduction to SEO

A Straightforward Introduction to Inbound Marketing and SEO

While blogging is not the only necessary activity of a successful inbound marketing strategy, it IS the core activity around which all other activities occur. Without the “central core” of a regularly updated website, the other activities don’t make sense. But, people who “just” blog and don’t do the rest experience poor results.

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