ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. How to Use an Automated Email Video Course to Gain and Nurture Leads


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    Are you generating tons of leads but having trouble nurturing them into sales?

    One tactic to solve this problem is an automated email video mini-course. It’s a mouthful but i promise you, it works!

    A mini-course uses short, educational videos to engage your leads and introduce them to the benefits and features of your products. Sent out over a period of several days or weeks, these videos blend valuable content with a short sales pitch. This allows you to nurture leads until they’re ready to become paying customers.

    Ready to learn how to build a mini-course of your own? Let’s get started!

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  2. 5 B2B Lead Generation Strategies We Use Ourselves


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    Leads!

    Let’s figure out how to get you more of them. You in?

    In the interest of being one of those modern internet start-ups with complete transparency (and because I have a genuine desire to see our readers succeed), the article will give you the full picture of what we do, here at Wishpond, to generate leads.

    I’ll give you five strategic examples (four of which we are currently and actively using on our website) of how a B2B or SaaS company can generate leads online. I’ll also give you a step-by-step breakdown of how we implement these strategies ourselves.

    Might get fired for this, but let’s do it anyway!

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  3. 7 Landing Page Form Mistakes Kicking your Conversion Rate Down the Stairs


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    Don’t underestimate the power of a good form when designing your web page - it’s the key to generating leads. The problem is, we all make mistakes, and when it comes to your forms, those mistakes will cost you leads and sales.

    In this article I’ll show you some of the mistakes I see most commonly in forms and how to avoid them.

    With a well-designed form, visitors will be eager to convert by the time they reach your call-to-action button.

    If you’re serious about finding your mistakes and fixing them, check out my tips below.

     

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  4. The Value of Case Studies and How They Convert your Traffic


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    Do people like your business?

    When your customer service team gets off the phone, are they beaming from the gushing praise of someone whose life is SOOO much easier after working with you?

    Fantastic. Let’s use it to make some money.

    This article will dive straight into the science and psychology behind case studies and customer testimonials, giving you an introduction into why they work and then actionable tips on how to create them, what to look for, and how to avoid the most common (and frustrating) mistakes.

    “I love this article! I followed exactly what James said and my conversion rates have gone up 55% in only three weeks!”

    - You, after reading this article (probably).

     

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  5. 7 Landing Page Design Mistakes Killing Your Conversion Rate


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    Is your landing page conversion rate lower than you expected? Could it be your page’s design that’s turning potential leads away?

    You may be using overall best practices, but one simple design flaw can ruin your entire page’s conversion rate.

    In this article I’m going to outline the 7 mistakes that I see most often in landing page design, many of which I made when I first started. I’ll also discuss why these mistakes are so harmful to your conversion rate and how they can easily be corrected. Lastly I’ll tell you the true secret to solving any conversion problem.

    Lets get into it!

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