ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. 7 Landing Page Form Mistakes Kicking your Conversion Rate Down the Stairs


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    Don’t underestimate the power of a good form when designing your web page - it’s the key to generating leads. The problem is, we all make mistakes, and when it comes to your forms, those mistakes will cost you leads and sales.

    In this article I’ll show you some of the mistakes I see most commonly in forms and how to avoid them.

    With a well-designed form, visitors will be eager to convert by the time they reach your call-to-action button.

    If you’re serious about finding your mistakes and fixing them, check out my tips below.

     

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  2. The Value of Case Studies and How They Convert your Traffic


    the value of case studies

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    Do people like your business?

    When your customer service team gets off the phone, are they beaming from the gushing praise of someone whose life is SOOO much easier after working with you?

    Fantastic. Let’s use it to make some money.

    This article will dive straight into the science and psychology behind case studies and customer testimonials, giving you an introduction into why they work and then actionable tips on how to create them, what to look for, and how to avoid the most common (and frustrating) mistakes.

    “I love this article! I followed exactly what James said and my conversion rates have gone up 55% in only three weeks!”

    - You, after reading this article (probably).

     

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  3. 7 Landing Page Design Mistakes Killing Your Conversion Rate


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    Is your landing page conversion rate lower than you expected? Could it be your page’s design that’s turning potential leads away?

    You may be using overall best practices, but one simple design flaw can ruin your entire page’s conversion rate.

    In this article I’m going to outline the 7 mistakes that I see most often in landing page design, many of which I made when I first started. I’ll also discuss why these mistakes are so harmful to your conversion rate and how they can easily be corrected. Lastly I’ll tell you the true secret to solving any conversion problem.

    Lets get into it!

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  4. 6 Elements You Must Test on Your Landing Pages


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    Landing pages have the length of this sentence to grab a visitors’ attention. If the visitor is bored or confused by your landing page there’s a good chance you’ve lost a potential lead - and quite likely to your competition.

    So how do you make sure that you’ve created a page visitors will love? Why by testing it of course! Through testing, you can figure out what’s working and what’s not so you can capture those leads.

     

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  5. The Psychology of Your Bounce Rate, and 7 Ways to Fight It


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    Bounce rates got you down?

    Want to bump that conversion rate up and kick that bounce rate down a notch?

    You’ve come to the right place.

    This comprehensive article will give you the psychology behind your website’s bounce rate as well as 7 advanced strategies that can drop that bounce rate down. I’ll give you real-world examples of landing pages and websites utilizing those 7 strategies as well as break many of these points into bite-sized, actionable pieces you can use to optimize your own sales funnel and fight the bounce fully armed.

    Let’s get rolling!

     

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