Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about "the internet". But what do you actually do? Truth be told, digital marketing is tough. And that's because the space that you work in is constantly changing.
Words have two ‘meanings’: denotative and connotative. Denotative meaning is the dictionary’s definition of a word. Connotative meaning is far more complex, and far more interesting for marketers. Click to Tweet Consider the word ‘mother’. Denotatively, the word ‘mother’ simply means ‘a woman in relation to a child to whom she has given birth’
I love social media as much as the next marketer. It excels at creating brand awareness, spreading viral content, and creating conversation. But social media marketing isn't all sunshine and rainbows for some businesses. I've seen businesses invest far too much time in social media with far too little reward. There are business owners that
There's no point in spending a single dime on a lead generation campaign unless you have a system in place to turn those leads into sales. It's a waste of ad budget, landing page builder subscription, not to mention the time you spend setting it up and optimizing the conversion rate. It's like throwing money
Your prospective lead or customer is shopping around more than ever before. They're visiting your site, taking a look and, even if they love what they see, going away to compare it with every one of your competitors (or deciding if they need to buy at all). To optimize your conversion rates, You need to