How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. 5 Examples of Timed Pop-Ups that Build Email Lists



    Do you need more email leads from qualified buyers? Of course you do.

    Would you like to get those leads from people already interested enough to spend time on your website? Uh, yes.

    You’re probably seeing pop-ups all over the place these days. More and more smart marketers are using them because they’ve tested them out, and they’ve proven to work.

    In this article, I’m going to show you the value of pop-ups. More specifically, I’m going to show you the value of a timed pop-up, and how five clever cutting-edge businesses are already using them to grow their email leads - and their business.

    I’ll show you how you can use them too.

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  2. 20 Free Tools to Improve Your Landing Page Copy

    Tools to Improve Your Landing Page Copy.jpg

    Are your landing pages getting the conversions you need? How are your copywriting skills?

    Good landing page copy is free of grammatical errors, has a clear SEO headline and includes a list of benefits written with the consumer in mind.

    Great landing page copy creates emotional impact with buyer personas, understands the psychological needs and want of converting, is written in the tone and lingo that connects with targeted demographics … and is all accomplished while incorporating SEO keywords.

    To be a great landing page copywriter takes skill, practise and experience. It also helps to have ample resources in your writer’s toolkit.

    I’ve listed out 20 of our favourite free resources for writing copy that connects, convinces and converts. Check them out.


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  3. 4 Things You Need to Do After a Lead is Generated



    You’ve generated a lead. Congrats!

    What are you going to do with them?

    Think about a lead like a person walking around your brick and mortar store. They’re interested (they walked in the door after all) but they haven’t picked anything up yet. They haven’t even approached the counter with something they like.

    In order to get that sale you have to show them a bit of attention, right?

    This article will give you four things you need to do after a lead is generated (apart from nurture them with email marketing, which you should already know!)  in order to maximize the possibility of them converting for a real world sale.

    Customer service never hurt anybody.

    Let’s get rolling!

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  4. 5 Examples of Entry Pop-Ups Done Right



    Does your business need more qualified leads? Do you want your website visitors to say “yes”?

    Then you’re reading the right blog.

    In this article, I’m going to show you a cool - and relatively new - method of increasing your leads and getting your website visitors to engage with you (even if they’ve never clicked on your site before).

    I’ve scoured the internet and found five awesome entry pop-ups from some of the smartest online marketers. I’ll tell you what I like and what I don’t like so you can try out and optimize your own website entry pop-ups.

    Try out the tips to increase your own business leads.

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  5. How to Use Pop-Ups So They Don’t Annoy People



    Have you started to see pop-ups popping up (sorry, couldn’t resist) all over the web?

    It seems like every marketer (affiliate or otherwise) is using pop-ups these days and perhaps you’re starting to wonder why.

    Well, the simplest answer is that they work.

    But how do you use them without making every visitor to your site hate you?

    Now that’s a great question, and one I’ll be addressing in this article.

    I’ll be giving you the four main strategies you need to keep in mind to lower bounce rates, increase conversions on your pop-ups and (best of all) ensure your traffic doesn’t get too annoyed.

    Let’s get rolling.

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