ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. 7 CTA’s to Generate Leads from Your Blog: Placement


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    Are you missing out on new email leads? Are your blog Calls-to-Action (CTA’s) optimized for conversions?

    You may have the best email-gated content and lead generation incentives. You may have even thought of the consumer reading your article and matched your email-gated content and CTA’s with that buyer persona. You may even have four or five of the best designed CTA’s on your blog. But if you’re not placing your asks in the right locations on your blog pages - you could be missing out.

    In this article, I’ll show you examples of seven of the best and most current placement areas for CTAs on your blog. Start getting the leads you deserve.

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  2. 5 Things that Are Increasing your Landing Page’s Bounce Rate


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    Are you disappointed with your page’s bounce rate? Does it seem to creep up when you’re not looking, like that thing in the closet when you were seven?

    Fighting the bounce is a neverending war, with marketers trying new strategies, tactics and tricks on a daily basis.

    Don’t worry, we’re all in this together.

    This article will give you the five primary causes of a high bounce rate and give you a concrete list of how you can fix these mistakes.

    Let’s get rolling, because you’re losing money as we speak!

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  3. 5 Examples of Timed Pop-Ups that Build Email Lists


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    Do you need more email leads from qualified buyers? Of course you do.

    Would you like to get those leads from people already interested enough to spend time on your website? Uh, yes.

    You’re probably seeing pop-ups all over the place these days. More and more smart marketers are using them because they’ve tested them out, and they’ve proven to work.

    In this article, I’m going to show you the value of pop-ups. More specifically, I’m going to show you the value of a timed pop-up, and how five clever cutting-edge businesses are already using them to grow their email leads - and their business.

    I’ll show you how you can use them too.

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  4. 20 Free Tools to Improve Your Landing Page Copy


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    Are your landing pages getting the conversions you need? How are your copywriting skills?

    Good landing page copy is free of grammatical errors, has a clear SEO headline and includes a list of benefits written with the consumer in mind.

    Great landing page copy creates emotional impact with buyer personas, understands the psychological needs and want of converting, is written in the tone and lingo that connects with targeted demographics … and is all accomplished while incorporating SEO keywords.

    To be a great landing page copywriter takes skill, practise and experience. It also helps to have ample resources in your writer’s toolkit.

    I’ve listed out 20 of our favourite free resources for writing copy that connects, convinces and converts. Check them out.

     

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  5. 4 Things You Need to Do After a Lead is Generated


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    You’ve generated a lead. Congrats!

    What are you going to do with them?

    Think about a lead like a person walking around your brick and mortar store. They’re interested (they walked in the door after all) but they haven’t picked anything up yet. They haven’t even approached the counter with something they like.

    In order to get that sale you have to show them a bit of attention, right?

    This article will give you four things you need to do after a lead is generated (apart from nurture them with email marketing, which you should already know!)  in order to maximize the possibility of them converting for a real world sale.

    Customer service never hurt anybody.

    Let’s get rolling!

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