An online sweepstakes is one of the most effective strategies for your business to build your email list, drive social media engagement and (ultimately) boost sales. The problem, of course, is knowing how to run one successfully. A lot of that is best practices, and I covered that in "How to Create a Successful Sweepstakes.
Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas. In this article, I’m going to give you 20 summer
I'm going to be straight up with you. Our organic reach on Facebook is pretty miserable. We're one of those brands seeing 2% reach - averaging about 400 impressions for each post. Out of 23,000 fans. For us, it's not a massive issue. We've never relied on Facebook Fans or engagement to drive sales,
It’s no secret that you can influence purchase decisions by incorporating certain psychological principles in your marketing. Luckily, educating yourself about those psychological principles can transform your content marketing and conversions and drive real results. Take, for example, this advertisement from Patagonia → It’s uncharacteristic of any brand to say this, but Patagonia did.
Are you looking to get more out of Facebook for your business? Looking to turn more platform users into Fans and more Fans into customers? There's no better way than with a Facebook promotion - an incentive to get users to become Fans, increase engagement with your Page, increase awareness and get more people to