How’s your landing page doing? Is it optimized for conversions? Optimized for lead generation?
How about we check out a few pages from around the web? In this article I’ll dissect four landing pages variable by variable, discussing where they’ve done it right and where there’s room for improvement.
It’s all well and good for me to tell you a picture is an essential part of your landing page, but until you see (pardon the pun) what I’m talking about it’s just that, talk.
So let’s do this thing.Read More
“I never bought fake likes. I used Facebook’s legitimate advertising. But the results are as if I had paid for fake Likes from a click farm.”
A recent video (gone slightly viral) has come out from Veritasium discussing the flaws in Facebook Page Promotion. As someone who writes on an almost daily basis about how awesome Facebook Ads can be for your business, I feel somewhat obligated to respond.
In this article I’ll give you my take on the video and then give you strategies for how sponsored page ads can work for your business.
Let’s get started.Read More
So, I was researching for brands that are marketing on Facebook this Valentine’s Day.
What did I find?
Mounds of chocolatiers hosting Facebook contests.
Well, this was a sweet win-win for a chocolate loving gal like me, whose company just so happens to make (among other online marketing tools) Facebook contest apps. I simply could not resist the temptation…
Excuse my self-indulgence as I share my bites of these rich marketing morsels, oozing with delights for your last minute promotion ideas.
Here are four Valentine’s Day Facebook campaigns, with what’s right, what’s wrong, and how you can do it for yourself.Read More
You create great content. It’s insightful, exclusive, new and professionally done.
But you’re still struggling for readership. Still struggling for engagement.
You’re not alone.
This article will give you 3 tips to get and engage readers. I’ll discuss the two main strategies I use to increase content reach, and follow it up with the best tactic to encourage that readership to act on your behalf, and share your content across their own online communities.Read More
The 18-34 year old demographic is far and away the most important, and unique, segment of your market. They have a far higher consumption of digital content, are more connected to mobile and social than any other demographic.
As such, they represent the future of online marketing. Do you understand this demographic? Do you know what that future is going to look like?
Check out this comprehensive presentation, helping you understand the all-important millennial demographic.
Check out this presentation to stay ahead of the curve and ahead of your competitors.
By James Scherer @ Wishpond
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