Pop-ups! What do you think?
Are they annoying? Infuriating? Frustrating?
But do they work?
The answer to that, I’m afraid, is an emphatic yes.
This comprehensive article will dive straight into this controversial topic and leave you still swimming on the other side. I’ll answer the question “should you use pop-ups?” for the last time. I’ll get into defining a pop-up, explaining the pros and cons of each pop-up type, give you the best practices (and no-no’s) you need to know and finish with the importance of testing, and how it can make all the difference.
You ready for this?
Let’s get rolling.Read More
Does your business want leads? Have you been approached by “lead-providers” offering you “qualified” and “warm” leads at the low, low cost of $50 per lead?
There’s a better way (actually, there are a bunch). This article will get into my five favorites.
I’ll break down the ‘hows’ and ‘whys’ of five lead-generating strategies and give you step-by-step guidance on how to make each strategy work for your business.
Webinars are a popular - and successful - method of gaining business prospects. You can personally present a product related topic, generate interest in your brand and start to build relationships with new leads.
But you can’t stop there.
A successful online marketer knows the webinar is just the starting point in nurturing new leads into successful clients.
In this article, I’ll walk you through a successful 7 touchpoint process to generate leads and get the sale by using webinar landing pages.Read More
Adventures with Petey the Retargeting Pixel continue!Read More
In this, the second part of our Petey the Pixel series, Petey dives straight into three different retargeting strategies your business can use to find success online. (If you missed part one - Check out Introduction to Retargeting with Petey the Pixel)
He’ll break down (in Petey’s characteristically simple and clear way) how to use retargeting for brand awareness, product promotion and lead generation.
Take it away, Petey!
Every marketer knows the benefits of using a landing page. They’re conversion machines… if you use them properly.
Luckily, they are easy enough for even the least tech-savvy of marketers to build and launch with landing page templates.
The home page of your website is the front face of your business, whereas landing pages are dedicated to one purpose and one purpose only. It is important to understand the difference.
Here are seven simple steps to transform your landing page from just another mediocre page into a lean, mean conversion machine.Read More