ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. 6 Tips for Creating Facebook Ads that Convert


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    Facebook ads can be a great tool to help any small business get more followers, increase visibility, and generate sales.

    However, just throwing words with an image and slapping a link on it won’t get you clicks—or if it does, they won’t be clicks that translate to more customers.

    This guest post, from ChamberofCommerce's Megan Totka, will give you the Facebook ad best practices that will help you design and launch social media ads that reach the right audiences and deliver results for your campaigns.

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  2. 5 Examples of Website Popups that Work

    5 Examples of Website Popups that Work

    Website Popups ebook

    They’re loud. They’re in your face. They’re aggressive and they can’t possibly, possibly, be right for your business.

    Right?

    I mean, surely.

     Pop-ups are a controversial topic, I know. In the past couple weeks we’ve received a hefty mail-bag of criticism and warning from readers and clients alike.

    Well, I have one thing to say to everyone (including people open-minded enough to consider pop-ups for business)… 

    1,472. 

    That’s the number of leads Wishpond has generated in the past three weeks from blog pop-ups alone.

     But wait, I don’t get it. Why do they work?

    The long and short of it is simple: pop-ups require a visitor to take action, either positive or negative.

     Let me repeat that. Pop-ups require a reader or visitor to your landing page to, actively, say “No” to your offer. And when you put something awesome in front of someone and require them to consider it as a possibility, the chance of them converting on it is far, far higher than it is if they have the option to simply leave.

    Pop-ups are like milk: un-bounceable.

     This article will give you five examples of pop-ups that can work for your business. I’ll show you the copy to use and exactly what they might look like on your site.

     

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  3. 7 CTA’s to Generate Leads from Your Blog: Placement


    CTA lead generation placement

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    Are you missing out on new email leads? Are your blog Calls-to-Action (CTA’s) optimized for conversions?

    You may have the best email-gated content and lead generation incentives. You may have even thought of the consumer reading your article and matched your email-gated content and CTA’s with that buyer persona. You may even have four or five of the best designed CTA’s on your blog. But if you’re not placing your asks in the right locations on your blog pages - you could be missing out.

    In this article, I’ll show you examples of seven of the best and most current placement areas for CTAs on your blog. Start getting the leads you deserve.

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  4. 5 Things that Are Increasing your Landing Page’s Bounce Rate


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    Are you disappointed with your page’s bounce rate? Does it seem to creep up when you’re not looking, like that thing in the closet when you were seven?

    Fighting the bounce is a neverending war, with marketers trying new strategies, tactics and tricks on a daily basis.

    Don’t worry, we’re all in this together.

    This article will give you the five primary causes of a high bounce rate and give you a concrete list of how you can fix these mistakes.

    Let’s get rolling, because you’re losing money as we speak!

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  5. 5 Examples of Timed Popups that Build Email Lists

    5 Examples of Timed Website Popups that Build Email Lists

    Website Popups ebook

    Do you need more email leads from qualified buyers? Of course you do.

    Would you like to get those leads from people already interested enough to spend time on your website? Uh, yes.

    You’re probably seeing pop-ups all over the place these days. More and more smart marketers are using them because they’ve tested them out, and they’ve proven to work.

    In this article, I’m going to show you the value of pop-ups. More specifically, I’m going to show you the value of a timed pop-up, and how five clever cutting-edge businesses are already using them to grow their email leads - and their business.

    I’ll show you how you can use them too.

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