Do you own, or market, a dental practice?
Unfortunately, you can’t rely just on word-of-mouth anymore to find success. You need to be promoting your business online.
And the best way to do that is through an optimized landing page.
This article will dive straight into showing you real-world examples of dental practices just like yours. I’ll tell you exactly what I like about these pages and what I’d change to make them optimized for a sale.
Let’s get rolling.Read More
Do your eyes glaze over when you hear the words “ROI”, “KPI”, “tracking metrics” and “Google AdWords”?
I hear from a lot of small businesses and online marketers who get frustrated and overwhelmed by the prospect of tracking their online advertising results.
But measuring your returns - especially when you are paying to get them - should be your business’ top priority. Without tracking your profits on Ad spends, you don’t know if you’re making money. If you don’t know if you’re making money or not, well, you’re not going to be in business very long!
With Google AdWords you can track and measure just about any metric.
And it doesn’t have to be complicated!
In this article I’ll give you simple formulas to calculate your ROI and show you how to measure KPI’s for the top three advertising goals.Read More
Have you or your business run a webinar? Were you disappointed with the attendance?
It doesn’t matter how awesome, insightful, or informative your webinar is if nobody attends.
Webinars are a great way to increase your reputation as a trusted source of information, but you need to optimize your webinar’s landing page in order to get people to sign up in the first place.
That’s where this article comes in. I’ll take a look at three real-world webinar landing pages and outline exactly what I like about them and what I’d change or test.
These critiques will give you the full picture of how you can optimize your own webinar landing pages and ensure your webinar has the best chance of finding success.
We’ve analyzed and synthesized Social Media Examiner’s latest industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with awesome bar-graphs and pie charts) and then add practical takeaways that ensure you understand what you’re seeing and can apply it for yourself.
Did you know:
- 87% of marketers want to know how to measure their social media ROI
- 72% of social media marketers are not optimizing their blogs for mobile
- 64% of businesses spend 10 hours or less on social media per week
Check it out! And a huge thanks to Social Media Examiner for their comprehensive study (and always insightful articles)!
A/B Testing. You’ve heard the term in online marketing, but do you do it?
Testing out variations of an ad campaign to increase sales and profits is still a mystery to many small businesses and marketers. Unlike more traditional advertising methods like TV, radio or print, in online marketing it’s really easy to make changes, test them out and increase your ROI.
That includes making adjustments to optimize your Google AdWords Campaigns.
If you’ve come from an offline advertising background, you may not even know that a few simple tests with your online advertising efforts can increase conversions - and your profits - by 5% to 500% or more.
In this article, I’ll tell you what exactly A/B testing is, why you need it for your Google AdWords, and practical tips for you to optimize your own Ads.Read More
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