Are you looking to take your hotel or resort to the next level through social media?
Well, you have come to the right place. Through a few social media marketing techniques you see an increase bookings, a return in clientele and encourage exponential growth of your business.
Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation.
In this article I’ll show you 10 ways to take your social media marketing to the next level.
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?
Smart marketers and business owners use Ad Remarketing to:
- Bring back landing page visitors who don’t convert
- Re-engage with abandoned shopping cart prospects
- Upsell products to highly targeted, interested customers
- Increase brand awareness
A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Remarketing can bring back those lost 92% - and result in more leads or sales.
Want to beat out your competition by being the first to use them well? Read on.
Note: Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.Read More
Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost?
Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique.
With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy and that will benefit your business.
Below we have listed 21 tips to transform your salon’s social media strategy.Read More
Have marketers and advertisers learned their lessons from 2013?
The answer is no, which makes for some great entertainment for consumers.
In the digital era, everything moves at lightning speed—and sometimes that means there’s no room for common sense, copy editing or spotting glaring red flags. From tantrums to flame wars and everything in between, 2014 might just put the “mad” back into Mad Men marketing.
First, there was the outburst from Adam Orth, the Creative Director of Xbox, who resigned after a Twitter kerfuffle. When users started poking fun at the Xbox One’s “always online” promise, Orth ended up tweeting everyone to just “deal with it,” complete with hashtag. Things got even worse when people pointed out the issue of less-than-solid Wi-Fi connections in more rural areas, and Orth replied, “Why on earth would I live there?”
This article will give examples of a few lessons better learned vicariously as well as give you a guide to dealing with similar problems.Read More
The World Cup is in full-swing. Are you taking advantage of it for your business?
With the massive amount of promotion and buzz around Brazil, it makes for very low-hanging fruit for marketers to drive social engagement and generate leads.
To help with this, Wishpond has just released an exclusive World Cup template, which can be used to create Facebook sweepstakes, giveaways, referral contests, lead-generating landing pages and more.
To get you started, here are a few promotion ideas that you can try, using our brand new template, to drive engagement and new email leads during the World Cup:Read More