Does your small business struggle for web conversions? Have you been putting time and energy into social media and online marketing but can’t quite figure out how to turn that energy into real-world money?
Have you created a landing page? Is it awesome? Does it convert?
This article will introduce you to landing pages; exactly what they are, why you need one, and the fundamentals of making one that results in sales.Read More
Are you getting the most out of your email marketing campaigns?
Email leads generate sales. Last year, 44% of email recipients admitted to have responded to, and made, at least one purchase based on email.
To get your customer to open your message, your subject line matters. According to Jay Baer, 35% of email recipients open email based on the subject line alone.
Subject lines are what your readers see first. If it flops, that’s all your recipients will see. Spend the time and effort to write great subject lines. Then rewrite them, A/B test them, and rewrite them again!
Here, I give you 10 formulas to write your subject lines that will be opened, clicked and converted.Read More
Do you know the psychological impact of the words in your Facebook Ads? Did you know certain words cause certain responses in their reader?
This third and final part of my three-part series - The Psychology Behind a Successful Facebook Ad - takes a look at text.
I’ll examine five specific words that will get you results, dive into the role of emotionally charged words in advertising, and how brand names and dollar values can fit into your Facebook advertising strategy.
I’ll also give you real-world examples taken from Facebook and give you concrete strategies on how you can use the information you’ll learn.Read More
I’ve talked about Influence Marketing with your industry leaders, both top and middle. But what about your real social influencers? Do your customers read your blog? Do they share it? Have you nurtured them into being your brand ambassadors?
90% of consumers, and readers, trust the recommendation of their friends. Word of mouth marketing is the best way to spread the reach of brand, and your blog article.
Tap into the power of your customer and you tap into the power of real word of mouth social marketing.
Here’s 12 tips on how to get your real influencers to share your blog content.Read More
Have you ever wondered if A/B Testing is really worth all the trouble? Is it right for your business?
A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other.
The goal is to identify changes that increase the chance of the what you want to occur, occurring.
Here are 15 awesome A/B testing statistics to inspire your own tests.
- How to A/B Split Test your Facebook Ad to Maximize ROI
- The Psychology Behind a Successful Facebook Ad Part 1: Color
- The Psychology Behind a Successful Facebook Ad Part 2: Images