Written by James Scherer
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How to Run a Giveaway on your Blog

Are you looking to maximize the performance of your next (or first) online giveaway?

Here’s the thing: unless the objective of your next contest or giveaway is to generate Facebook Page Likes, you’ll probably find greater success running it on your website or blog than on Facebook itself.

This article will get into why you should host your next giveaway on a blog and then break down exactly how to do that in 6 simple, actionable steps.

Why You Should Host Your Next Giveaway on Your Blog

Do you blog? Do you know how much traffic it gets?

So long as you’re writing blog articles at least a couple times a month, I’d bet my hat that you’re getting more organic traffic to your blog than you are to your Facebook Page.

Go check (Facebook Page Insights and Google Analytics should do this pretty easily). I’ll wait.

Am I right?

Thought so.

Top Tip: Do you have a blog or merchant newsletter? Using it to direct subscribers to your blog’s giveaway would be a fantastic way to generate some buzz around your it, particularly in the early days.

Another reason to run your giveaway on your blog is to avoid the somewhat restrictive rules and regulations of the Facebook platform. Sure, they do it to protect themselves, but still…

Facebook’s extensive rules and regulations:

It’s likely no surprise to you that Facebook has a substantial list of rules and regulations for giveaways on their platform.

Let’s break just a few of them down:

  • You are required to state (in no uncertain terms) that Facebook is not an official or unofficial sponsor of your promotion. This information must be legible somewhere on your giveaway page, and adds to the clutter (remember a clean, simple giveaway page is best practice).
  • You have to let your your giveaway’s winner know off-Facebook before you can publish their win on the platform (this is a weird one, I know).
  • You’re not allowed to set entry regulations based on connections (for instance, “refer-a-friend to enter” is banned)
  • You’re not allowed to put any promotion-related calls-to-action within your Facebook Page’s banner. You can, of course, post whatever the hell you want wherever you want within your own website and blog.

That last one is especially frustrating. However, hosting your next giveaway on your blog means you can drive all your website’s traffic (from every page) towards your giveaway page with banners, news notices and colorful calls-to-action. Ain’t gonna get that on the Facebook platform.

Ready to start generating leads and Fans with contests? Sign up to Wishpond free!

How to Design your Giveaway for Your Blog

If you’re designing your giveaway giveaway page to be embedded on your blog, there’s one primary thing you need to remember: blog pages are thinner than your website pages.

This means your contest page won’t look exactly the same as it does on your website. It’ll be substantially longer. Like with mobile optimization, a lot of your page’s objects will automatically stack on top of each other.

Bear this in mind when designing your page. Here are a few rules of thumb:

  • Avoid large, vertical images. Choose a template with a rectangular image instead.
  • Keep your form simple. Don’t ask for more than a name and email address (otherwise the form gets intimidating and your giveaway’s conversion rates will suffer)
  • Avoid too much text. Avoid paragraphs and keep your headline short in particular, as large font might result in multiple lines.
  • Consider the importance of above-the-fold content. Choose a template which shows the form and title at the very top.

Top TIp: If you want to preview what your giveaway will look like within the builder, preview on mobile to get an idea. Alternatively, grab the bottom right corner of your browser window and make it thinner. The way the objects stack within the window is how they’ll stack on your blog

How to Run a Giveaway on your Blog (Step-by-Step Walkthrough)

Let’s start off with a hypothetical giveaway page from a hypothetical nonprofit organization called Green|Planet.

Here’s what their giveaway would look like on Facebook:

Now let’s put it somewhere with a bit more traffic and a few less restrictions…

The Six Steps to Embed your Giveaway on your Blog

Step 1:

Within the Advanced Options Step (just click next after finishing building your giveaway page) You’ll see “Choose where my campaign will appear.” Click on it and choose “Embed on my Website or Blog.”

Step 2:

A box will appear with a bunch of intimidating code. Keep calm and copy this code to your clipboard (ctrl/cmd + C).

Step 3:

Complete the rest of the Advanced Options Step. If you’re confused by anything, I recommend you take our free course on How to Run a Sweepstakes Course (A User Guide). Once you’re done with this step, hit “Next” and your campaign will be live.

Note: Your campaign must be live before you can embed it on your blog.

Step 4:

Head over to your blogging platform and “Add Post” exactly how you would to add a blog article. (If you want to add your giveaway to your website, simply “Add Page” - the process is the same).

Step 5:

Paste the code provided by Wishpond into the HTML of your post.

Step 6:

Complete your category/options exactly how you would a normal blog post, hit Publish and you’re done!

Here’s how my referral giveaway would look within the blog:

Conclusion

Hopefully this short guide has given you a bit of insight into running a giveaway on your blog. There’s much to be said for it (particularly if your brand hasn’t invested a huge amount of time into social media).

Remember to keep the design elements I talked about in mind, otherwise your page’s conversion rates might not be worth the extra traffic you’ll receive.

And if you have any questions, don’t hesitate to reach out in the comment section below!

Free Giveaway Courses:

Blog Resources:

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Written by James Scherer

James Scherer is the content editor at Wishpond. When he's not writing or designing for Wishpond he's risking his life biking around the city. Reach out to him on Twitter @JDScherer.