Written by James Scherer
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Social Media Marketing Training: 28 Free Courses

Quick..

What's the difference between CPM and oCPM in Facebook Advertising?

What are the newest strategies to optimize organic reach on Facebook?

How do you track Twitter ROI?

When it comes to social media marketing, there's a lot to learn.

Luckily, information and education has never been more accessible.

The difficulty, of course, is that all the information is spread out in 1,000 different articles, webinars and podcasts.

That is, except, if you get down to business. And the best way to do that is to sit down and enroll in a social media marketing training course. Nowhere else will you find all the information you need in one place, or be able to test that knowledge.

Here are 28 of the top social media marketing courses and training resources on the web. I've given the price (if listed), details of the course and how long each should take.


1. Hootsuite Academy Social Media Marketing Training


Price:

FREE

Time:

0.5 hrs

Details:

  • 8 Videos
  • 3 Quizzes
  • 4 Texts
  • 1 Download


2. Social Media Online Classes


Price:

One-time payment of $897 or $108.08/month for twelve months ($1,297)

Details:

  • Classes on every social media network
  • Webinars on how to develop a strategy, drive sales, automate social media, and other must-have skills that offer significant return on investment (ROI) for brands
  • Infographics & cheat sheets that are your go-to-guides to avoid learning “overwhelm"
  • Private coaching with founder Maria Peagler

Testimonial:

"The Facebook class series gave me ideas and practical how-to’s that increased our fans by 300% in just a few weeks."


3. SocialCreators Social Media Marketing Training


Price:

$35/month (Cancel anytime) with a 7-day Free Trial

Details:

6 courses, covering…

  • Personal Brand Blueprint
  • Define Your Brand Tribe
  • DIY Visual Identity Kit
  • Brand Storytelling Framework
  • Instagram Storytellers
  • Facebook Storytellers

Testimonial:

"I used Social Creators with my students and they immediately connected with the Hero's Journey. They felt empowered to share their own heroic narrative. I've also used it to connect with my own online story as an writer and teacher. Kyle lays out the fundamentals of sharing your story in a creative, accessible way that I can put to work immediately."


4. Social Media Marketing University


Price:

  • Monthly: $297
  • Annual (With a 7-Day Free Trial): $1,497

Details:

  • 13 Certificates
  • Live Chat Every Weekday
  • World-Class Instructors
  • Award-Winning Training
  • Longest-Running Social Certification
  • Regular Course Updates

Testimonial:

"I found the Q&A session to be most informative as it tied what we learned with the session to practical experience. All of the session leaders were extremely enthusiastic and knowledgeable in their area of expertise! Thank you!"


5. SplashMedia Social Media Certification


Price:

Contact for Pricing

Details:

  • 3-5 minute video lessons
  • Courses offered: Foundations, Facebook, LinkedIn, YouTube, Twitter, Blogging, Strategy, Instagram, Pinterest & Yelp!
  • Accredited by SACS-CAS
  • Taught by social media marketing professionals, not professors


6. Hubspot Inbound Certification


Price:

FREE

Time:

5 Hours

Details:

  • 12 Classes
  • 60 Questions
  • 1 Exam


7. Social Media Training


Price:

FREE

Time: 41 - 111 minutes

Details:

  • Beginner, Intermediate and Advanced Twitter Training
  • Industry-based Training (Financial, Health Care)
  • Ethics, Compliance and Disclosure Training


8. Diploma in Social Media Marketing from Shaw Academy


Price:

$100/month

Time: 8 Hours (Monday and Wednesdays from 11-Noon PST)

Details:

  • Live lessons from professional social media practitioners
  • Learn practical methods to drive business and engagement across various platforms
  • Fully interactive bonus Q&A sessions
  • Course suitable for all levels: beginners, intermediate and advanced
  • Learn at your own pace with access to recordings of live classes - available 24/7
  • Full support provided throughout and upon completion of the course
  • Fully accredited course with Diploma available upon completion

Testimonial:

"I would highly recommend the Diploma in Social Media Marketing and Online Reputation Management for anyone who is looking to get both a great overview on how important this area is for all businesses, and also delve into some of the nitty gritty of the various platforms."


9. Online Digital Marketing Training from Target Internet


Price:

A subscription to Target Internet includes unlimited access to all courses...

  • $31/month if month-to-month
  • $28/month if commit to 6 months (billed once)
  • $25/month if commit to 12 months (billed once)

Time:

Contact for Details

Details:

26 courses offered including…

  • Social Media Employee Policy
  • Periscope
  • Social Media Fundamentals
  • Google+ in Perspective
  • Facebook Marketing
  • Twitter in Perspective
  • Instagram for Business
  • Ethical Social Media

Testimonial:

"Target Internet’s digital elearning course is an excellent way to enhance your digital capability, with the subject chunked up into easy to understand topics that can be tailored to your skill level."


10. GCF Learn Free Social Media Marketing Training


Price:

FREE

Details:

In this course we cover…

  • Blogging basics, Facebook, Instagram, Linkedin, Pintersest, Skype, Snapchat, Twitter, Vine, WhatsApp, YouTube and Wordpress


11. Instagram Marketing & Sales from Wishpond


Price:

FREE

Time: 60 minutes

Details:

In this course we cover…

  • The fundamentals of Instagram
  • How to increase followers
  • How to use Instagram to make sales for your business


12. How to Get Thousands of Clients Using Social Media Sweepstakes & Contests from Wishpond


Price:

FREE

Time: 40 minutes

Details:

In this course we cover…

  • 4 of our top contests to run for your business
  • Our top tip to nurture leads into sales
  • Plus a bonus chapter on how to promote your campaign


13. How to Create & Manage Facebook Ads from Wishpond


Price:

FREE

Time: 50 minutes

Details:

  • In this course you will learn the basics to Facebook Ad creation and managing. If you are a beginner to Facebook Ads, this is a great quick crash course on everything you need to know. Facebook ads are really great for targeting your exact demographic and their interests related to your business. Use them to drive traffic to your website, landing page, or Facebook landing page to make sales, increase leads, get likes, get app downloads and more!


14. Social Media Marketing for Startups from Udemy


Price:

$30 (but Udemy runs a lot of sales)

Time: Length 9.5 hours

Details:

  • 6 Lectures

Testimonial:

"Good introductory material to Social Media Marketing. Be aware that the material is 5+ years old now but with a bit of research the topics discussed can be validated for what is happening today. Learned a lot."


15. Social Media Marketing 2016 from Udemy


Price:

$100 (but Udemy runs a lot of sales)

Time: 4 Hours

Details:

  • 73 Lectures
  • 7 Case Studies

Testimonial:

"The course so far has been thorough, siting a variety of examples. The videos are creative and interesting and the resources are useful! Thank you!"


16. Facebook Ads & Facebook Marketing Mastery Guide 2016 from Udemy


Price: $200 (but Udemy runs a lot of sales)

Time: 10 Hours

Details:

  • 73 Lectures
  • Covers Facebook Ads

Testimonial:

"I'm only halfway through, but there's great content here. Already the course has justified its price. I'm definitely going to check if there's anything else from this creator."


17. Facebook Marketing: A Step-by-Step to Your First 1000 Fans! from Udemy


Price: $250 (but Udemy runs a lot of sales)

Time: 10 Hours

Details:

  • 49 Lectures
  • Covers Facebook Ads

Testimonial:

"Awesome class. Definitely one I would recommend to anyone looking to figure out the complex world of facebook marketing."


18. Social Media Marketing for Small Business on Lynda.com


Price: A subscription to Lynda.com includes unlimited access to all courses...

  • $19.99 monthly for basic
  • $29.99 monthly for premium - access to quizzes and offline

Time: 59 minutes

Details:

  • Using social media to listen to customers
  • Setting goals
  • Crafting a social media policy and a plan
  • Creating shareable content
  • Measuring your social media success


19. Facebook for Business on Lynda.com


Price: A subscription to Lynda.com includes unlimited access to all courses...

  • $19.99 monthly for basic
  • $29.99 monthly for premium - access to quizzes and offline

Time: 2 hours and 16 minutes

Details:

  • Why your business should be on Facebook
  • Creating a Facebook page
  • Adding a call to action
  • Inviting friends and email contacts to like your page
  • Paying to promote your page
  • Creating engaging Facebook posts
  • Creating events
  • Adding ratings and reviews
  • Moderating Facebook comments
  • Creating a boosted post
  • Creating advertisements
  • Using Insights to track likes, page views, and more


20. Social Media Marketing with Facebook and Twitter on Lynda.com


Price: A subscription to Lynda.com includes unlimited access to all courses...

  • $19.99 monthly for basic
  • $29.99 monthly for premium - access to quizzes and offline

Time: 1 hour and 38 minutes

Details:

  • What is social media marketing?
  • Comparing Facebook and Twitter
  • Creating a brand presence
  • Defining your objective
  • Writing tweets and using retweets
  • Adding media and hashtags
  • Attracting followers on different platforms
  • Writing engaging Facebook posts
  • Reviewing Facebook and Twitter analytics


21. How to Serve Customers Using Social Media on Lynda.com


Price: A subscription to Lynda.com includes unlimited access to all courses...

  • $19.99 monthly for basic
  • $29.99 monthly for premium - access to quizzes and offline

Time: 43 minutes

Details:

  • Identifying key social media platforms
  • Communicating with customers in your brand's voice
  • Listening and responding to customers on social media
  • Listening to customer feedback on review sites
  • Making self-service easy for customers


22. Fundamentals of Facebook Marketing from Online Marketing Institute


Price: A subscription to Online Marketing Institute includes unlimited access to all courses...

  • Basic: $27/month
  • Pro: $47/month - includes 25% off certifications and early access
  • Team: $97/month - 5 Pro Plan Subscriptions

Time: 27 minutes

Details:

  • Facebook marketing planning fundamentals
  • How to become a social business and identify influencers
  • How to optimize your Facebook profile and overall brand presentation
  • How to implement goals and understand your KPI’s
  • How to master Facebook giveaways


23. Fundamentals of Social Media for SEO from Online Marketing Institute


Price: A subscription to Online Marketing Institute includes unlimited access to all courses...

  • Basic: $27/month
  • Pro: $47/month - includes 25% off certifications and early access Team: $97/month - 5 Pro Plan Subscriptions

Time: 46 minutes

Details:

  • The basics of search engine optimization, plus tips for keyword research
  • How your social network profiles can benefit from search optimization
  • How to optimize Facebook, Twitter and more for search visibility


24. What Is Social Media and Why It Matters from Online Marketing Institute


Price: A subscription to Online Marketing Institute includes unlimited access to all courses...

  • Basic: $27/month
  • Pro: $47/month - includes 25% off certifications and early access
  • Team: $97/month - 5 Pro Plan Subscriptions

Time: 29 minutes

Details:

  • How to understand the 5 most common pitfalls of social media
  • 4 unique reasons social media is better for B2B brands than for B2C brands
  • Why social media matters for influencing target audiences in B2B industries


25. Content Marketing Strategy for Social Media from Online Marketing Institute


Price: A subscription to Online Marketing Institute includes unlimited access to all courses...

  • Basic: $27/month
  • Pro: $47/month - includes 25% off certifications and early access
  • Team: $97/month - 5 Pro Plan Subscriptions

Time: 29 minutes

Details:

  • How to make your client and prospect the center of your content
  • Ways to focus on a niche with your content
  • How to use stories to make your content come alive
  • Three deadly content mistakes
  • How to use social media to amplify your content.


26. Diploma in Social Media Marketing from Alison Training


Price:

FREE

Time:

15-20 Hours

Details:

  • 11 Modules
  • Assessments
  • 1 Final

Testimonial:

"An interesting course, some of the content is a little outdated and it could be a third of the length if the tutor did not talk so much about things unrelated to the course. But I enjoyed it and did learn some new things."


27. Using Twitter from Alison Training


Price:

FREE

Time:

1-2 Hours

Details:

  • 1 Lecture
  • 1 Final

Testimonial:

"Clear and concise course that will now encourage me to create a Twitter account. Would highly recommend to all non-twitter users."


28. Social Networking and Viral Marketing Using Facebook from Alison Training


Price:

FREE

Time:

6-10 Hours

Details:

  • 1 Lecture
  • 1 Final

Testimonial:

"Great course for someone who is new to Facebook. I did pull a few new tips from the course. Overall, I give this course a 5/5! Would recommend the course but seems it is a little outdated."


Wrapping it Up


Hopefully you'll find that one (or a few) of these 28 social media marketing training courses can teach you need to know to succeed with social media.

If you want specific guides, check out...

Related Reading:

Written by James Scherer

James Scherer is the content editor at Wishpond. When he's not writing or designing for Wishpond he's risking his life biking around the city. Reach out to him on Twitter @JDScherer.