Written by James Scherer
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Facebook Giveaway Apps: Ultimate Guide 2017

Are you wondering which Facebook giveaway app you should use?

It’s a big question. There are a lot out there, and each one offers something just a bit different, or at a bit of a different price.

This article will showcase 6 of the leading Facebook giveaway apps out there, breaking down their features and their pricing in a single place.

I’ll also show you how we run our own Facebook giveaways in a step-by-step walkthrough (with screenshots and examples).

Let’s get rolling!





Facebook Giveaway App #1: Wishpond

Wishpond was founded as a social campaigns app in 2012. Since that time, we’ve expanded our marketing suite into other marketing campaigns, including landing pages, popups and forms. We’ve also introduced email, simple marketing automation and more giveaway types than any other competitor.

Features:

  • Giveaways can be hosted on your website, Facebook, or both
  • Mobile-responsive, drag-and-drop templates
  • Integrates with Mailchimp, Zapier and more to export your data
  • Multiple Giveaway Types
  • Reporting and Analytics
  • Facebook Like incentive popup
  • Bonus entry popup
  • Auto-responder and If/Then marketing automation
  • Lead profiling
  • Full email marketing suite
  • Landing pages for other campaigns
  • Popups to turn the maximum percentage of website visitors into entrants

Pricing:


Facebook Giveaway App #2: WooBox

Woobox was founded in 2010 - one of the first Facebook giveaway apps on the market. Their claim to fame is that “Over 4 million brands have collected over 1 billion entries using Woobox.“

Features:

  • Giveaways can be hosted on multiple devices as well as on social media
  • Wordpress Plugin
  • Integrates with Mailchimp, Zapier and more to export your data
  • Editable campaign templates
  • Reporting and Analytics
  • Printable, redeemable coupons for real-world marketing

Pricing:



Facebook Giveaway App #3: Heyo

Heyo is a subsidiary of the larger Votigo social marketing platform and was also started in 2010. Their platform is very specific, focused on offering simple campaigns for a reasonable price.

Features:

  • Multiple Giveaway Types
  • Mobile optimization
  • Pre-made templates
  • Sharing features

Pricing:



Facebook Giveaway App #4: Gleam

Gleam is an Australia-based Facebook giveaway app started in 2013. It’s a small team, but the app powers the campaigns of more than 5,000 paying customers.


Features:

  • Verified Actions
  • Mobile responsive
  • 1-Click Entry on Giveaways
  • Bonus Entry Popups
  • 3rd Party Integrations

Pricing:



Facebook Giveaway App #5: ShortStack

Users have built more than 5,000,000 campaigns with Shortstack over the years. And the platform is a strong one. The only difficulty you may encounter is with their view-restriction, so be sure you have a good idea of what kind of traffic your campaign is going to generate before you’re restricted by your plan.

Features:

  • Instagram and Twitter campaigns which drive and track traffic off-platform
  • “If This/Then That” scenarios
  • Auto-responder feature
  • Website embedding
  • Reporting and Analytics
  • 100+ Templates
  • Bonus Entry Fields
  • Action-Gating

Pricing:



Facebook Giveaway App #6: AgoraPulse

Agorapulse does more than just Facebook and social media giveaways (they’re actually more focused on social media management) but their tool is a solid, if simple, one nonetheless. My recommendation would be to see if you need the full suite of Agorapulse tools and then make a decision.

Features:

  • Facebook Quizzes
  • Multiple Giveaway Types: Photo Giveaway, Sweepstakes, Vote, Coupon
  • Content Scheduling
  • Reporting and Analytics

Pricing:



A Step-by-Step Guide to Using a Facebook Giveaway App:

Here’s a 6-step walkthrough to how we set up a giveaway we did in March, using the Wishpond platform.

Everything here (except the social media post) was done within our tool...

Step 1: Design your Online Giveaway Page and Embed it on Facebook

Wishpond’s giveaway builder enables you to publish to Facebook (where it will appear on a Tab of your Page):



Best Practices:

  • Countdown timer
  • Large, dollar-value-focused headline
  • Contrasting CTA (Call-to-Action) button
  • Bullet-point information to keep visitors from being overwhelmed
  • If your page requires people to scroll, feature another CTA button at the bottom as well
  • Don’t ask for more than name and email address, or people will leave

Step 2: Add your Share Incentive Popup upon Entry



These are a powerful way for your business to drive organic traffic to your giveaway. You utilize the social networks of your entrants (prompting them at the exact moment they enter) to spread the word.

Step 3: Set up Your Auto-Response Email



Thank people for entering and then give them an easy way to share the campaign with pre-filled Facebook and Twitter share links.

These can be made with ClicktoTweet.com and Sharelinkgenerator.com.

Step 4: Send your Subscribers an Online Giveaway Newsletter



The goal of your Facebook giveaway is to generate new leads and turn them into customers, so it might seem counter-intuitive to mail out your campaign to existing customers or subscribers.

But the fact is, with the bonus entries and share incentives within a modern Facebook giveaway, your existing list can be a powerful force to spread the word to new prospective customers.

Step 5: Schedule and Send your Social Media Posts



Spreading the word about your Facebook giveaway with your existing Fans is a great way to turn those Fans into leads and prospective customers. It’s also a great way to add value to their relationship with you on social media.

And, again, they might share the giveaway with their own networks - thereby increasing your organic reach.

Step 6: Follow Up With Entrants After the Giveaway is Done



This is a crucial element, as there’s no point in generating all those new leads and contacts if you don’t have a strategy for turning them into paying customers. My recommendation is to provide a limited-time discount related to the prize they wanted to win.

Send it as soon as the winner has responded in the affirmative and then again 48 or 24 hours before the discount expires (and you actually want to make it expire, as well).

Wrapping it Up

Hopefully this article has given you a better understanding of what Facebook giveaway apps are out there, and how they compare. Each one has something going for it, but at least you’re now a bit better informed as you do your shopping around.

And if you have any questions, don’t hesitate to reach out in the comment section below. I promise to be completely unbiased in my responses!

Cheers!

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Written by James Scherer

James Scherer is the content editor at Wishpond. When he's not writing or designing for Wishpond he's risking his life biking around the city. Reach out to him on Twitter @JDScherer.