Written by Carlo Pacis
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Most Popular Hashtags: The Ultimate List (2017)

Since they were first used on Twitter in 2007, hashtags have grown to become a quintessential part of social media.

Nowadays, they’re used extensively (mostly on Instagram and Twitter) to connect users through shared interest and trending topics, allowing people to easily keep their fingers on the pulse of the social media landscape.

Though anything can be a hashtag, it’s important to use the right hashtags if you’re looking to maximize your reach. The more popular a hashtag, the more effective using it will be when you’re trying to share your content with others.

With that in mind, I’ve put together a list of 200 hashtags, including the most popular hashtags around and a few lists containing the best hashtags from different industries.





The 100 Most Popular Hashtags


Let’s start with the top general hashtags - these hashtags are used millions of times daily. Though they’re awesome if you want to generate a ton of likes for your photos, they’re not the best when it comes to helping you reach engaged potential customers on your social platforms. I’d parse through this list to find the hashtags that are most relevant to your business, and sprinkle them in with other, more industry-specific hashtags.

  1. #love
  2. #instagood
  3. #photooftheday
  4. #beautiful
  5. #fashion
  6. #tbt
  7. #happy
  8. #cute
  9. #followme
  10. #like4like
  11. #follow
  12. #me
  13. #picoftheday
  14. #selfie
  15. #instadaily
  16. #friends
  17. #summer
  18. #girl
  19. #art
  20. #fun
  21. #repost
  22. #smile
  23. #nature
  24. #instalike
  25. #food
  26. #style
  27. #tagsforlikes
  28. #family
  29. #likeforlike
  30. #igers
  31. #fitness
  32. #nofilter
  33. #follow4follow
  34. #instamood
  35. #amazing
  36. #life
  37. #travel
  38. #beauty
  39. #vscocam
  40. #sun
  41. #bestoftheday
  42. #music
  43. #followforfollow
  44. #beach
  45. #instagram
  46. #photo
  47. #sky
  48. #vsco
  49. #dog
  50. #l4l
  51. #sunset
  52. #f4f
  53. #ootd
  54. #pretty
  55. #swag
  56. #makeup
  57. #foodporn
  58. #hair
  59. #cat
  60. #party
  61. #girls
  62. #photography
  63. #cool
  64. #baby
  65. #lol
  66. #tflers
  67. #model
  68. #motivation
  69. #night
  70. #instapic
  71. #funny
  72. #gym
  73. #healthy
  74. #yummy
  75. #hot
  76. #design
  77. #black
  78. #pink
  79. #flowers
  80. #christmas
  81. #blue
  82. #work
  83. #instafood
  84. #fit
  85. #instacool
  86. #iphoneonly
  87. #wedding
  88. #blackandwhite
  89. #workout
  90. #lifestyle
  91. #handmade
  92. #followback
  93. #instafollow
  94. #home
  95. #drawing
  96. #my
  97. #nyc
  98. #webstagram
  99. #sweet
  100. #instalove





Top 20 Hashtags by Industry

Now, let’s take a look at the top hashtags for a couple of the most popular industries. These are way more likely to help you achieve success on social, because they work well to connect you with people within your target market, boosting your reach and engagement.

Fitness


People love to share pictures of themselves at the gym. So much of social media is sharing the best side of you - and showcasing your healthy, fit lifestyle is a big part of that.

Here are the top 20 most popular hashtags for fitness:

  1. #gethealthy
  2. #healthylife
  3. #healthtalk
  4. #eatclean
  5. #fitfood
  6. #nutrition
  7. #fitquote
  8. #fitnessmotivation
  9. #fitspo
  10. #getfit
  11. #fitfam
  12. #trainhard
  13. #noexcuses
  14. #fitnessaddict
  15. #gymlife
  16. #girlswholift
  17. #workout
  18. #fitlife
  19. #gymlife
  20. #sweat

Food


How many times have you (or the people around you at a restaurant) taken a picture of their food before they eat it? Or what about when you cook something amazing and are just so proud of it you want to share it with the world?

Here are the top 20 most popular hashtags for food:

  1. #foodie
  2. #foodporn
  3. #foodgasm
  4. #nom
  5. #food
  6. #pizza
  7. #foodporn
  8. #foodstagram
  9. #menwhocook
  10. #sushi
  11. #yummy
  12. #foodcoma
  13. #eathealthy
  14. #instafood
  15. #delicious
  16. #foodpic
  17. #cooking
  18. #snack
  19. #tasty
  20. #cleaneating





Travel


Again, like with fitness, travel posts are all about showing people the best side of your life - and being on vacation is always the best part of your life.

I mean, who's taking photos of themselves in their cubicle, staring at the clock?

Exactly.

Here are the top 20 most popular hashtags for travel:

  1. #travel
  2. #instatravel
  3. #travelgram
  4. #tourist
  5. #tourism
  6. #vacation
  7. #traveling
  8. #travelblogger
  9. #wanderlust
  10. #ilovetravel
  11. #instavacation
  12. #traveldeeper
  13. #getaway
  14. #wanderer
  15. #adventure
  16. #travelphotography
  17. #roadtrip
  18. #mytravelgram
  19. #igtravel
  20. #traveler


Technology


When you have the newest gadget or want to show off your most innovative tech idea, there's few better ways to do it than with a hashtag.

Here are the top 20 most popular hashtags for technology:

  1. #technology
  2. #science
  3. #bigdata
  4. #iphone
  5. #ios
  6. #android
  7. #mobile
  8. #video
  9. #design
  10. #innovation
  11. #startups
  12. #tech
  13. #cloud
  14. #gadget
  15. #instatech
  16. #electronic
  17. #device
  18. #techtrends
  19. #technews
  20. #engineering





Fashion & Beauty


People love to show off what they're wearing or the fashions they love.

They love to show the social media world their best face, and what better way to do that than with their on-point makeup?

Here are the top 20 most popular hashtags for fashion and beauty:

  1. #fashion
  2. #fashionista
  3. #fashionblogger
  4. #ootd
  5. #style
  6. #stylish
  7. #streetstyle
  8. #streetwear
  9. #fashioninspo
  10. #trend
  11. #styleoftheday
  12. #stylegram
  13. #mensfashion
  14. #lookbook
  15. #todayiwore
  16. #beauty
  17. #makeupaddict
  18. #hair
  19. #instafashion
  20. #vintage


Wrapping it Up


Hopefully this article will serve as a resource for you to come back to and take advantage of.

The hashtags in this article have millions and millions of impressions every day. Not using them is a massive social media miss.

If you have any questions about how you can use these hashtags in your own social media posts, don't hesitate to reach out in the comment section below!

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Written by Carlo Pacis

Carlo is a Content Marketer at Wishpond who lives and breathes all things social media. He also has an obsession with music, sneakers, and coffee. Follow him on Twitter or Instagram @carlonathan.