Running Twitter Campaigns - Pro Tips
Pro Tips for Maximizing Your Contest
Post about your contest frequently
Run contests for 1-2 weeks at a time
Run contests frequently (1-2 per month) - this will keep users engaged with your Page, which will boost your Page’s EdgeRank and in turn create more and more engagement with your Twitter profile page (yes, just like a snowball!)
Unless you’re Apple or an electronics retailer, never give away an iPad as a prize. People who enter our contest are people who are interested in iPads, not your brand.
Converting those people into customers will be next to impossible. For this reason, always make the prize a gift card to your store, or an item you sell.
Post your contests on popular contesting websites. These website attract thousands of users per day who love to enter and share contests and can bring you tons of entrants like Facebook, especially if you don’t currently have many followers.
Check out Wishpond’s Twitter Campaigns to boost your ROI from Twitter using contests and promotions: