As we heard at the end of February this year, Sephora reported that their Pinterest followers spend 15x more on products than Facebook followers. This made us aware of the mindset Pinterest users have while engaging on the site - they’re actually interested in buying.
Pinterest has been developing their Analytics since January this year. Brands and retailers have been eagerly awaiting its release. This is a huge gain most for brands and retailers, as a lot of transactions click-through to their websites through Pinterest.
The infographic below details the new design changes, web analytics, and what features have been removed. Take a look to discover what these changes will mean for your business.