Keeping a competitive advantage over other dealerships is crucial for sustaining your business.
With traditional marketing channels saturated for decades, social media is a new alternative to reaching out and connecting with new customers.
Social media marketing makes it possible to reach your target market and constantly engage your current follower base.
This simple guide shows how Wishpond provides the social media marketing apps your dealership needs. Get people talking about your brand and get people on your lot.
What ROIs can I achieve by using Wishpond?
- Increase engagement with your fans
- Attract new followers through promotions and buzz
- Obtain a deeper understanding of your audience through Wishpond’s Analytics
- Differentiate your dealership from competitors and cut through the clutter of advertising
- Get people in the door of your dealership and increase sales
Sweepstakes
Sweepstakes have a very low barrier to entry for participants. Users submit their emails to be entered into a random draw for a chance to win a prize.
Facebook Sweepstakes are incredibly simple, and can be set up in 5 easy steps. Additionally, Wishpond’s intuitive dashboard makes it easy to collect participants’ emails and even export them to your CRM system.
Once people enter the sweepstakes, they automatically post about the sweepstakes to their Facebook friends, or Twitter followers, which could exponentially increase exposure to your sweepstakes and your brand.
As an example, we made up the car brand “Wishpond Vehicles” (WV).
WV wanted to promote their new line of vehicles, which just arrived on their lot. To do so, they chose to run a sweepstakes, for a chance to win $10,000 towards a new car.
This not only generates excitement about the sweepstakes, but generates buzz about the new car line too.
Photo Contests
Photo contests are simple to set up on Wishpond and are very effective. Simply put: you give participants a photo theme, and then they upload a photo of that theme to your Facebook Page (or Twitter, or website), and a winner is chosen.
A photo contest encourages relevant user generated content, has a chance of becoming viral, and spreads awareness about your brand.
Many car owners feel a certain level of brand loyalty towards their automobile. This, combined with the visual nature of cars, makes photo contests an excellent fit for a car dealership.
For example, a dealership could ask WV users to take a photo of their current WV vehicle, where others would vote on which one looked the best. This is a good way for the most brand-loyal users to show their dedication and positively influence others.
Another way to run a photo contest is to tap into the pride many people feel for their cars. One way to do this would be to ask users to submit photos of their car decorations or modifications. While this is not absolutely relevant to your brand, it would possibly encourage participation from a wider audience.
Vote Contests
Vote Contests are one of the most versatile and effective contests that Wishpond has to offer. It works for virtually any industry, has very low barriers to entry, and can empower your followers.
Quite simply, participants submit their email addresses and are then allowed to vote between any number of options. In addition to a prize, vote contests give your audience a chance to voice their opinion on a variety of topics.
One particular way to use vote contests for the auto industry is to focus on the hobbies that your target market enjoys. The key to maximizing the participation for a vote contest is to find a topic that people feel strongly about.
Voting contests can also be used to empower customers by giving them a level of control over future promotions. If your dealership has a lot of control over their own promotions and sales, customers could, for example, be given an opportunity to vote for the next discount they want to see.
WV is planning on having a major discount on car-wash products (such as scratch-removers and special sponges) for their dealership, but they aren’t sure how often their customers actually washed their cars. By doing a vote contest (shown below), WV can interact with their followers and begin segmenting their fans into heavy, medium, or non-existent customer categories.
Tracking and Analysis
With Wishpond, tracking the effectiveness of your campaign is incredibly simple. Most of the work is done for you and condensed into an intuitive dashboard. All the contact information collected is also available for your company databases and mailing lists.
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