When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost. Through this quick guide, we’ll demonstrate how Wishpond can give your tech startup the boost it needs to start growing.
What ROIs can I achieve using Wishpond?
- Create buzz about your new app
- Engage with current app users
- Obtain a deeper understanding of your audience through Wishpond’s Analytics
- Differentiate your app and cut through the clutter of advertising
- Drive up traffic and sales for your business
Here are 3 types of contests that can be used to promote your app:
Sweepstakes
Sweepstakes are a simple contest. Participants enter their email for the chance to win a prize. The sweepstakes can be created in five easy steps, and is a quick and easy way to create buzz about your company.
In addition, Wishpond’s intuitive dashboard makes it easy to collect participants’ emails and even export them to your CRM system.
Example:
Fizz is trying to get more attention for his new fishing based social media platform, FishNet. On FishNet, fishermen can swap fishing tips and locations, and plan fishing parties with others.
However, Fizz realizes that very few people use or even know about FishNet. To try and get more people talking about his service, he sets up a sweepstakes using Wishpond.
By posting about this contest among existing fishermen communities, Fizz could potentially win them over to their Facebook site. Through our contest apps, everyone who participates in a sweepstakes has an automatical post to their Facebook feed. This makes the reach of the contest grow with every new person who enters.
Photo Contests
Wishpond’s photo contests are simple to set up and are very effective. Your startup can give participants a photo theme, and then ask entrants to upload a photo of that theme to your Facebook Page (or Twitter, or website), and a winner is chosen.
A photo contest encourages relevant user generated content, has a chance of becoming viral, and spreads awareness about your brand.
Example:
After his sweepstakes, Fizz is proud that FishNet now has an increase in followers. However, only a small number of them actually participate on the network. To try and encourage some discussion and content creation, Fizz decides to use a photo contest hosted directly on their website.
This is a good way to get people talking about fishing in general, and encourages content-sharing behaviour among FishNet users. In addition, this creates relevant photos that can be shared across other social media networks to increase the exposure to FishNet.
Vote Contest
Vote Contests are one of the most versatile and effective contests that Wishpond has to offer. It works for virtually any industry and has very low barriers to entry.
Quite simply, participants submit their email addresses and are then allowed to vote between any number of options. Vote contests give your audience a chance to voice their opinion on a variety of topics.
Example:
Annie has designed a new mobile gaming app where players can race roller coasters in a theme park. The game has seen moderate success, and she’s beginning to make plans to add paid content to the game.
Unfortunately, Annie is not sure which features are the most popular. By using Wishpond’s vote contest, she can engage with her current playerbase and get an idea of what her target market value the most about her product.
With its incredibly low barriers to entry, this may even attract non-players who may be interested in the features, but are not current customers. By acquiring their emails, these potential customers can be notified by email when the new content is available in the future.
With Wishpond, tracking the effectiveness of your campaign is incredibly simple. Most of the work is done for you and condensed into an intuitive dashboard. All the contact information collected (if any) is also available for your company databases and mailing lists.
Setting up comprehensive social media promotions has never been easier. This guide is by no means exhaustive of Wishpond’s many features and analytics. Take a look at Wishpond’s social media marketing apps today and see for yourself!
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