This article is part five of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.
Consistency is key to blog postings. Not only does a schedule help to increase your readership, it also gives you, the content writer, set dates for when you need to post.
If you are a small business, try to post two times a week. Start by posting on the same days week after week. For example, post something new every Tuesday and Thursday.
By keeping a familiar schedule, your subscribers will get used to hearing from you on a regular basis. Establish a routine for your blog posts, and continue it regularly for your customers. This reinforces your dependability and trustworthiness. It also supports the goal of better customer relationships.
As previously mentioned, creating fresh content regularly also supports the goal of increasing your organic SEO.
How you schedule your blogs will vary based on who is writing the posts. You may have a content marketing team, you may outsource your writing, or it may be just you.
Personally, I like using a good old spreadsheet to implement an editorial calendar. Make it simple, particularly if you have a team. The easier it is to follow, the better.
Here is a sample of a simple blog schedule:
Written by Krista Bunskoek, Director of PR @ Wishpond
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