Tornado Week Powered by Twitter and Interns

(screenshot: youtube)

The Weather Channel has blown buzz generating engagement to new heights. To celebrate Tornado Week, a few Weather Channel interns thought live streaming, twitter and tornados would make a great mix.

Executives agreed. Now the clever interns themselves are being live-streamed in the office, while sitting in 124mph wind.

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The wind gets stronger based on the number of tweets viewers send using the hashtag #TornadoWeek. If the twitter campaign reaches 1 million mentions, viewers will get to watch a full F5 tornado - and some poor interns who may be thinking twice about their social media smarts.

Watch the livestream here:

This crazy stunt is brilliant social media marketing in action. By creating engaging content and promoting user interaction, the message of tornado awareness is loud and clear - and much farther reaching than a stagnant stream.

How can your business create more engaging content?

  • Ask interesting questions on Facebook or Twitter

  • Keep the content about you and your products to a minimum

  • Use social contests and coupons

  • Create a campaign specific hashtag

  • Hire enthusiastic interns

Written by Krista Bunskoek, PR / Content Marketer @Wishpond

The future of social is changing how we interact. Are you engaging digitally with your consumers? Wishpond social promotion apps make it easy. Get interacting with vote contests, photo contests, video contests and more on Twitter or Facebook.