ADVANCED LEAD GENERATION MARKETING BLOG

How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. Social Media Marketing: Which Platform is Right for your Business


    image


    Have you jumped into social media feet first? Is your business now on every social site? Or have you shied away from the rapidly changing social landscape?

    As a business owner or marketer, you don’t have infinite time and resources to be everything to everyone. You can’t afford to be on every social site, but you can’t afford to ignore them either. It’s more important to choose the sites that work for you, your business goals, and your customer wants - and then to engage on them well.

    In this article, I’ll give a comprehensive overview of the 6 major social sites (Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest) with tips on how to best use them.

    Read More


    Comments
  2. 9 Ways to Use Pinterest to Drive Traffic to Your Blog


    image


    So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?

    Do you promote it well on Pinterest?

    When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?

    Here are 9 actionable methods to drive traffic from Pinterest to your blog.

    Read More


    Comments
  3. 10 Amazing Pinterest Board Examples Critiqued (with Best Practices)


    image


    Are you struggling with Pinterest, wondering how big brands are having so much success?

    In this article you’ll learn how the top businesses use Pinterest Boards in ways you may not have even thought of. I’ll break down their strategies for success and give you 10 concrete examples of how you can do the same.  

    Read More


    Comments
  4. Pinterest SEO: A Guide for Businesses

    image

    70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same.

    Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.

    The search box is one of the most used features on Pinterest. To make sure your account, Pins and Pinboards are seen (and clicked) you need to optimize them for top keywords. And Pinterest boards are even showing up in search engines like Google. For great social media marketers, like you, that’s an incredible windfall.

    Many business owners - large and small - are capitalizing on the opportunity. Are you optimizing your account, board and pins?

    In this article, I run through 15 tips for optimizing your Pinterest account, Pins and Pinboards for SEO.

    Read More


    Comments
  5. How to Use Pinterest to Increase Sales


    image


    Pinterest now drives more sales than Facebook, and it is significantly more product driven. 70% of users on Pinterest say they use the site to get inspiration on what to buy.  

    It’s also on the fastest growing social media platforms in the world. According to Semiocast, Pinterest now has over 70 million users globally. According to expandedramblings, six months ago, the site had 50 million users.

    Marketing on this site gets your products seen. Marketing well on this site gets your products sold, and flying off the shelves.

    I’m going to assume that if you’re reading this post you have some familiarity with the allure of this social platform. It’s demographics skew strongly towards women (80% of Pinterest users are women), there’s a lot of sharing that happens on the site, and it’s extremely visual in nature.

    I kind of think of Pinterest as a new way of flipping through magazines and scrapbooking. You  may remember, back in the day, if you’ve ever been involved in planning a wedding, changing home decor, or sharing great fashion trends - you’d flip through stacks and stacks of magazines with multi-coloured post-it notes. Well, Pinterest kind of does away with this - and makes sharing your product pins with customers and their friends incredibly simple.

    As a business with goods to sell - Pinterest can be a gold mine for your bottom line. You need to know the nuances of the site, though. You need know the best practices, and how to really connect with your market. You don’t want to making The Top 9 Worst Mistakes in Pinterest Marketing (an article I previously wrote).

    How can you present your products in the best way on Pinterest? What makes a pin get more repins, likes and shares?

    Here are five of the best tips on how to use Pinterest to increase your sales.

    Read More


    Comments