So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Are you struggling with Pinterest, wondering how big brands are having so much success?
In this article you’ll learn how the top businesses use Pinterest Boards in ways you may not have even thought of. I’ll break down their strategies for success and give you 10 concrete examples of how you can do the same.Read More
70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same.
Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.
The search box is one of the most used features on Pinterest. To make sure your account, Pins and Pinboards are seen (and clicked) you need to optimize them for top keywords. And Pinterest boards are even showing up in search engines like Google. For great social media marketers, like you, that’s an incredible windfall.
Many business owners - large and small - are capitalizing on the opportunity. Are you optimizing your account, board and pins?
In this article, I run through 15 tips for optimizing your Pinterest account, Pins and Pinboards for SEO.Read More
It’s also on the fastest growing social media platforms in the world. According to Semiocast, Pinterest now has over 70 million users globally. According to expandedramblings, six months ago, the site had 50 million users.
Marketing on this site gets your products seen. Marketing well on this site gets your products sold, and flying off the shelves.
I’m going to assume that if you’re reading this post you have some familiarity with the allure of this social platform. It’s demographics skew strongly towards women (80% of Pinterest users are women), there’s a lot of sharing that happens on the site, and it’s extremely visual in nature.
I kind of think of Pinterest as a new way of flipping through magazines and scrapbooking. You may remember, back in the day, if you’ve ever been involved in planning a wedding, changing home decor, or sharing great fashion trends - you’d flip through stacks and stacks of magazines with multi-coloured post-it notes. Well, Pinterest kind of does away with this - and makes sharing your product pins with customers and their friends incredibly simple.
As a business with goods to sell - Pinterest can be a gold mine for your bottom line. You need to know the nuances of the site, though. You need know the best practices, and how to really connect with your market. You don’t want to making The Top 9 Worst Mistakes in Pinterest Marketing (an article I previously wrote).
How can you present your products in the best way on Pinterest? What makes a pin get more repins, likes and shares?
Here are five of the best tips on how to use Pinterest to increase your sales.Read More
Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you.
Pinterest is an amazing social media site to visually show your brand and products, and connect with your consumers. Unfortunately, there are many brands that simply don’t get it. Everyday, I see tons of marketing mistakes being made (generally by companies who still think marketing is about pushing your products, and not about interactive engagement).
I think of Pinterest as a very personalized, interactive glossy magazine. It’s a fabulous way for users to find products they love, organize them, and share them with their friends. Pinterest users buy the products they love too. In fact, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook).
As a marketer, this presents incredible opportunities. Successful brands connect with consumers on the site, and create engaging well loved posts that will are repinned to followers of followers. If you get the site right, you can have a super-charged international marketing success.
Get it wrong and, well, you’ll be a pin in a haystack. No one is going to find you, interact with you or - buy from you. Or, even worse, you will be called out as a marketer who doesn’t know that they are doing.
If you don’t really know what you’re doing on this fourth most popular social media site, you are bound to be making rookie mistakes. These mistakes will cost your business time, money, and, well - total embarrassment.
In this article, I outline nine of the top most common mistakes made on Pinterest - and how you can avoid them.Read More