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Why was it so important to Shopify to make its enterprise tool independent, rather than simply (as many businesses do) a higher-level plan?

Shopify Plus has released a real-world card reader which links up to your centralized inventory under the Shopify Plus CMS. What was it like to incorporate the real world product into what's always been a software company?

You're pitching Shopify Plus as an additional 3rd party tool, rather than (necessarily) the foundation of a business' online presence. You've used the example where Oreo uses Shopify Plus as, essentially, a microsite from which to promote a short-term new flavor for the holiday season.

This "single-campaign" style is very different from how people normally think about Shopify. Are you concerned that people will come and go and only use you when they expect unusual site traffic?

Sources: http://www.internetmarketinginc.com/blog/shopify-plus-qa/