How to Measure the Effectiveness of Your Marketing Efforts You’ve just launched a new marketing campaign – great! But how do you know what kind of impact it’s going […] Read more
How to Retain Customers With Follow-Ups It can cost up to five times more to acquire new customers than it does to sell to your existing […] By Tom
How to Drive Traffic to Your Ecommerce Website: 18 Tactics For your eCommerce website to succeed, it needs to drive traffic. Without any traffic, you won’t be able to convert […] By Tom
12 Must-Have Features in a B2B Ecommerce Website The buying cycle in B2B eCommerce is typically complex and long. Plus, the decision-making process involves multiple stakeholders. Their purchase […] By Guest Author
19 Lead Generation Strategies That Work for Small Businesses 85% of businesses say lead generation is their most important marketing goal. Yet, 79% of leads don’t convert. This means […] By Tom
How to Run Facebook Ads for Your Local Business Running Facebook ads is one of the best ways to boost your local marketing strategy. It lets you reach a […] By Tom
How to Build a Strong Online Presence for Your Local Business If you want your local business to attract customers, you need to have a strong online presence. Everyone’s online, and […] By Tom
How Will AI Change SEO? 13 New Strategies to Focus On Is AI playing a role in your small business SEO strategy? It probably should. As AI gets more advanced and […] By Tom
Google Goes All in On AI – A Breakdown Of Google’s Latest AI Innovations Google is all-in on AI, recently introducing a bunch of new developments. In case you missed Google’s I/O event, the […] By Tom
A Beginner’s Guide to Google Ads: How to Get Started with Pay-Per-Click Advertising Ready to get started with pay-per-click advertising? We don’t blame you. PPC ads give organizations the opportunity to capitalize on […] By Guest Author