In the modern era, marketing has evolved. There is now “traditional” marketing, and then there is the almost entirely different field of digital marketing. The former uses methods like flyers, TV, and radio while the latter relies on the Internet, smartphones, social media , and more. How do companies navigate the new frontier? With new tools.
Instagram has been a platform with massive potential for business, and it’s only been getting more significant. It has a massive 1 billion subscribers who log on to the platform every month, making this one of the best avenues for the digital marketer. Instagram has been an enabler when it comes to brand awareness