Brand Monitoring 101: Six Ways to Track Your Brand’s Online Brand Mentions
If a brand is mentioned online and no one from the brand’s marketing team is around to see it, does it make a difference? Yes, it does. Brand management is a continuous process that requires the full and undivided attention of the marketing team. And for a good reason — growing brand awareness, monitoring reputation,
8 Strategies To Generate Leads From Podcast Guests & Collaborations
The simple yet entertaining nature of podcasting has made it an extremely popular form of lead generation and content marketing. Podcasting also has a massive audience just waiting to be turned into leads: More than a third of Canadians 18 and up listen to podcasts monthly (36%) 6.5 million adults in the UK listen
8 Effortless Ways to Craft a Shopify About Us Page that Converts Shoppers
When you're crafting a Shopify store, a few basic pages need to be considered. Such as your FAQ page, contact page, and last but not least, your Shopify's "About us page." Your Shopify about us page holds a lot more power than we give it credit. What we mistake for "just because" or simple eCommerce
10 Proven Ways to Create a Facebook Custom Audiences That Convert Every Time
Platforms like Instagram and TikTok are getting increasingly popular among younger users, but no one can dispute one simple fact - Facebook is still by far the most dominant social media marketing tool. Businesses spend more than $1.5 billion on Facebook advertising because the platform offers unparalleled targeting functionalities. If you know that 74%
10 Best Examples of Shopify Facebook Ads & What You Can Learn From Them
Now that you have your Shopify store up and running, it's time for you to start making sales. If you're wondering why your Shopify sales aren't as frequent as you'd expect, it's more common than you think. On average, only 2.86% of eCommerce website visits convert into a purchase. That means 2/10 people