Salon Social Media Marketing Tips: A Platform-by-Platform Guide
As the owner of a salon, you have a jump ahead of most other businesses. The majority of people are exhausted, frazzled and looking for a reason to indulge in some long-overdue self-care. Your job with your salon’s social media marketing is to give them that final nudge towards some me-time. There are numerous
Book Launch Ideas: A Guide For New Authors
You’ve done it! After months, years, maybe even decades, you've got it: a completed manuscript. Now comes your next job: promoting it. You should put just as much effort into selling your book as you did writing it. In such a crowded publishing space, even great writing doesn’t sell itself. Most online books
Better A/B Testing: 5 Landing Page Elements You Should Test (Not Button Color)
A/B testing is a powerful way to improve your website’s conversion rate…but only if you’re testing the right things. “What happens if I do this? How about if I poke it right here? What if I flip it upside-down?” A/B testing can be fun. Sometimes it makes me feel like
How to Use a Quiz Funnel to Grow Your Email List
Every day you make split-second decisions about the people you meet. You put people into groups based on their clothes, the way they speak, or the title of their job. You do this all in a split second. You use this information to impact the conversation you have and the products or services you offer.
How to Dominate eCommerce Sales with Google Shopping
If Google Shopping doesn’t play a significant role in your online marketing strategy, then you’re almost certainly missing out on substantial eCommerce sales opportunities! What makes Google Shopping so special? With Google Shopping ads, you are tapping into high-intent target audiences that are very actively looking for products you are selling. Which, as