An arsenal of robust marketing tools is going to be essential for business owners to thrive in 2021. With the changes from this year spilling over to the next few years, companies are going to have to be vigilant about how and where they make their investments. In this guide I’m going to share
Facebook ads are becoming an increasingly popular marketing method for Shopify and other eCommerce sellers like you. When used effectively, they can help you target your ideal customers, stand out from your competition, and boost sales. But if you go about your Facebook ads strategy the wrong way, you’ll ultimately be throwing money behind
Most eCommerce shoppers are open to buying more than the product they originally came to your site for. But you will only be able to tempt customers to add a few extra bargains to their basket if your site is optimized for conversion. Conversion rate optimization (CRO) increases the number of visitors to a site
With 3.5 billion people using social media worldwide, it shouldn’t come as a surprise that so many brands have joined in. Brands are doing their best to reach and engage their audience with relevant content,but no one is failproof. Social media blunders can hurt your marketing efforts, ruin your public image, and
Starting and growing an eCommerce store is a worthy investment for any entrepreneur or brand. According to 99Firms's eCommerce Statistics for 2020, the eCommerce market is not only thriving but expected to be one of the top trillion-dollar industries. As we know, eCommerce is now a vital part of the online ecosystem and lead funnel.