One of the most exciting parts of working in SEO is the industry’s ever-changing nature. Google’s capacity for reading and ranking pages grows more advanced with every year. Tactics that brought great results a few months ago can quickly become yesterday’s news, and for site owners, it’s a constant battle to
Disruptive marketing is all about rethinking the traditional and breaking new boundaries in your industry. In today’s world, where consumers are faced with thousands of brands and marketing messages, standing out from the noise is important. You don't need a big marketing budget or a massive company to start being disruptive. You just need
The most challenging part of any Facebook contest is getting new people to the contest page. Sure, your newsletter and social media posts can get your current customers and leads to enter, but what about new prospective customers? When you run a Facebook contest, how do you attract new people who don’t already like
When it comes to your website, blog, or social media accounts, the first thing visitors notice are the visuals. In fact, it takes only 0.05 seconds for users to decide whether they’ll stay or leave. That means the visual appeal of your online presence is highly important. This means you need to design
Your landing page is the heart of your marketing campaign. When you get smart about online marketing, you use Google Ads to drive more traffic to your Google Ads landing pages, right? Now, for you online marketers that use it regularly, you know that Google Ads gives Quality Scores for your ad and ad content.