You’ve created a retargeting ad and it’s ready to go or at least you think it is. The thing is, it’s easy to run a retargeting ad but if it’s not optimized you’re probably not going to see the results you deserve.
Don’t stress, there’s a good chance you simply skipped over a few minor steps. The problem lies in determining which steps you’ve missed. You’re in luck, i’ve compiled a 20-point checklist that will help you rev-up your retargeting ads. Your retargeting ads (just like your car) needs regular servicing if you want it to run efficiently.
You can use this checklist to assess whether your retargeting ads are performing, or not and what you need to find further success. Check it out!
1.) Have you shown your business logo (or colors) to make it clear that the retargeting ad is for your business? When you display your business logo (or colors of your business) creates brand awareness and recognition.
2.) Is the copy of your call-to-action (CTA) button actionable? You need to make sure that you’re clear about what will happen when someone clicks on your retargeting ad. When you leave “Submit” on your button it isn’t clear what will happen.
3.) Have you created several banner sizes for different ad placement? Keep in mind that every website will convert at a different rate. When you create different ad sizes you’ll be able to run your retargeting ads on more websites. It makes them harder to ignore and helps users feel less bombarded by the same advertisement.
4.) Have you created multiple ads to avoid ad fatigue? Ad fatigue is when a user has seen your ad too many times and stops clicking it. They start to find it annoying and actively avoid your ad. You can combat this by creating multiple ads in terms of the creatives (how it looks), ad copy (what it says), or the offer itself.
5.) Have you used ‘power’ words in your ad copy? Use words like ‘free’, ‘limited-time’ and ‘money-back guarantee’
to increase clicks.
6.) Have you conveyed the value of your offer? Even if it’s a free course, explaining that it contains over $400 worth of valuable information can catch the eye.
7.) Have you displayed a sense of urgency on your retargeting ads, especially for those offers that expire? One of the best examples of this is if someone bounces from your shopping cart before purchasing. You offer them a discount coupon, “20% off next purchase.” If you don’t say that it expires at midnight it’ll give them less motivation to click on your retargeting ad as they’ll think the offer will always be available.
8.) Is your retargeting ad free of clutter? As you’re working with limited ad space it’s important to keep your message as clear and simple as possible. Busy ads are often overlooked as people think it’s spam
. Limit the amount of words you need to use to explain your offer.
9.) Is your retargeting ad bold enough to stand out from the rest of the page? As most sites will have a white background it’s a good idea to avoid white for the background of your ad10.
10.) Have you set up your conversion tracking pixel before the