Landing Page FAQ: Where Should I Put My Landing Page?
Landing pages are incredibly versatile elements of any marketing strategy, and they can go anywhere.
This short article will break down the 4 primary places you can place your landing page, and why you might do that.
For a complete look into "Where should I Put my Landing Page?" check out our article 7 Landing Page Mistakes that are Costing You Conversions?.
For the "embed on your website" or "facebook page and embed on your website" options, you'll need an embed code (makes sense, of course). We'll provide that, and you just need to copy and paste this embed code on the page of your website where you want the Landing Page to appear.
#1. Putting your Landing Page on a Wishpond.com URL:
If you don't have a domain or website quite yet, feel free to use one of Wishpond's URLs until you do. The URL will read "wishpond.com" at the beginning, but it's a perfectly acceptable placeholder until you get rolling with your own site.
#2. Putting your Landing Page on your Domain:
Adding your landing page to your domain - rather than a Wishpond subdomain, your website, or a Facebook Page - requires a bit more work than the other placements...
How to link to your domain:
- Log into your hosting control panel and look for a "DNS Settings" section (or something similar) for the domain name
- Add a CNAME record.
- Make your CNAME record for and have it point to "wishpond.com".
- Now you just need to wait a bit. This can take anywhere from a few minutes to a few hours depending on your host. You'll know your domain is working when you see a green checkmark next to the CNAME record name.
Once you follow those steps the domain name for your campaign will be your own custom URL without "Wishpond" in the URL.
#3. Putting your Landing Page on your Facebook Page:
If you're looking to turn Facebook Fans into leads or users into Fans, a Facebook landing page is a great way to do so.
Both Wishpond's contests and promotions and landing pages can be embedded into a Tab of your Facebook Page.
But why would I bother doing that, and not just send people to my website?
Sending traffic from anywhere to anywhere else is synonymous with a sales funnel. The fewer "touchpoints" you have in a sales funnel, the better. Keeping it simple, clean and super-easy is one of the most pervasive optimizing best practices there is.
So, for Facebook landing pages, we're talking about a page where people don't have to open a new tab of their browser, they can stick with what they're familiar with, and you get the double-bonus of sending prospective Fans to your Page and also improving your campaign conversion rates.
However, if you're driving any traffic whatsoever from anywhere other than Facebook you should still embed your landing page on your website as well (that's option 5 in the screenshot above).
To learn more about placing your landing page on Facebook, and how to optimize for the Facebook platform, check out How to Design & Create Amazing Facebook Landing Pages
#4. Putting your Landing Page on your Website:
This is the simplest option for adding a landing page to your marketing campaign. Grab the embed code straight from the publishing window and add it to a page of your website (or to the "header" code of your Wordpress theme).
This is the best and easiest option for the mass majority of landing page uses, so we've endeavored to make it as simple as possible.