Focus on lead generation has reached an all time high – with no signs of slowing down anytime soon.
This has been caused in part by the exponential increase in the amount of information and content available online. Consumers are now able to take their time researching, vetting, and comparing brands which resonate with them most.
Successful companies have taken note of this by focusing on lead generation as a way of educating and nurturing those leads into sales. They understand that the traditional buying cycle has changed; that in order to sell to customers, they need to get in front of them using social media, email, and with retargeting ad campaigns.
Wishpond’s newest ebook, The State of Lead Generation Industry Report, is designed to give an in-depth analysis of current lead generation trends, strategies, and industry benchmarks.
In order to provide a comprehensive look at the current state of lead generation, we’ve pulled the most up-to-date information from a number of different sources to give you a bird’s eye view of exactly what’s going on in the lead generation space. All statistics mentioned in this report have been researched by our team and compiled in a way that can help inform your inbound marketing strategy.
Click below to download this brand new guide. We’re sure you’ll find it valuable.
The Wishpond Content Team