A Small Business Guide to Google Analytics [Infographic]

Your website is your pride and joy.

It's the face of your business - whether you YouTube-tutorialed your way to designing it yourself, or you raised a budget to get it done by a pro, you know that every detail has been thought through.

Hopefully, you did your best to make sure it was SEO-optimized – at least according to the generally agreed-upon principles of the digital marketing community.

But now it’s time for a bit more, since there is no ‘one-size-fits-all’ SEO strategy that will guarantee (the right) traffic for every website type, or every business.

This is where Google Analytics comes in. Google Analytics is a free service that you can set up with your existing Google profile. It provides a powerful toolkit to help you understand how many people are showing up to your website, where they’re coming from, and who – demographically speaking – they are.

You’ll find out which pages they like to visit, how long they spend there, and where they go after. And keyword insights will empower you to make the adjustments you need to fine-tune the online behavior of your online customer base.

To learn everything you need to know, check out the full guide on Google Analytics in this new infographic from Headway Capital:

Plug your website into Google Analytics, and you can really add the right kind of shine to the digital front window of your business!