Do you own or market a tour or travel business? Are you running whitewater rafting trips or getting people onto a horse for a ride to the Grand Canyon?
I’m jealous.
Your industry is awesome. It’s exciting, and people love it.
For a marketer, there’s few better: the value of your product is clear; your industry is photogenic; your sales funnel is simple.
That doesn’t mean it’s easy.
And that’s where marketing campaign templates come into the picture. Imagine you could change a few lines of text, maybe drop in a new image, and be able to launch a complete marketing campaign in minutes?
That’s the idea behind Wishpond’s campaign templates: offer something which allows tour and travel marketers to get the contact details of prospective customers (or drive final sales) with a few clicks.
This article will break down 6 of our new tours and travel marketing campaigns, showing you examples and walking you through how to use each one.
Did you Know?
All of the marketing campaign examples in this article are real-world Wishpond templates built specifically for the tours and travel industry. To learn more about how you can build these templates yourself, check out Wishpond’s industry-specific marketing campaign templates.
Tours and Travel Campaign Use Case #1: Contest or Giveaway
The Tour Giveaway Campaign is a reliable way to increase social media followers and get the contact details of prospective customers.
Visitors enter for a chance to win a free tour by submitting their contact info, then earn bonus entries by sharing, Following you and referring your giveaway to their network.
Giving away a tour acts as preliminary sales validation: only people who are interested in your tour will enter. So even if they don’t win, you know they want to go on the tour. Offer a discount to all entrants to turn them into customers after the contest is over.
Want to start with this marketing campaign today?
Click here to dive into using this specific marketing campaign template right now.
Tours and Travel Campaign Use Case #2: Book a Call
Your tours and adventures can be complicated: multi-day, destination adventures with health requirements, equipment requirements and more. Make it easy on prospective customers by getting on the phone with them.
It’s way easier to answer the myriad of questions people will inevitably have over the phone than it is by email. Not to mention that it introduces the personal touch to your communication.
Want to start with this marketing campaign today?
Click here to dive into using this specific marketing campaign template right now.
Tours and Travel Campaign Use Case #3: Book a Tour
This is likely the campaign page you’ll duplicate the most (Wishpond makes that easy, by the way). It’s very simple: use this landing page to book a tour.
Note, however, that this isn’t the payment page itself. This is a preliminary “yes I want to book” page. It’s low-risk, but shows they’re clearly interested. You can follow up via phone or email after to make sure of a few things before going through with the booking payment.
This strategy (the preliminary, non-sales page) leads to more sales than if you put the payment form right there. Your conversion rates will be way higher on this page than they would otherwise. Here, visitors can start the buying process, and you can personally (and at an optimal rate) end it.
Want to start with this marketing campaign today?
Click here to dive into using this specific marketing campaign template right now.
Tours and Travel Campaign Use Case #4: Bonus Entry Contest
This campaign has become the go-to for Wishpond’s “Done for You” (fully-managed) users. No other marketing campaign results in more social shares or more new contacts, more quickly.
Essentially, the campaign revolves around people entering to win and then sharing with their network to earn additional chances to win (bonus entries).
You can give additional entries by sharing on social media (though Facebook’s rules and regulations make sharing on that platform complicated), via email, or by taking any number of custom actions.
A great strategy for this campaign is to promote it to your existing contacts. They’ll share with their network (people who you don’t yet know) and you’ll get a bunch of new prospective customers without having to spend a dime.
Want to start with this marketing campaign today?
Click here to dive into using this specific marketing campaign template right now.
Tours and Travel Campaign Use Case #5: Get Itinerary
The “Get Itinerary” Campaign is an easy method to get new leads. You incentivize people to submit their personal information in return for receiving the full itinerary of your tour.
This allows you to send them an automated (or personal) email campaign following up on the specific tour they’ve shown interest in.
It’s an easy method to get the details of prospective customers who are in the information-gathering stage of their tour purchase process.
Want to start with this marketing campaign today?
Click here to dive into using this specific marketing campaign template right now.
Tours and Travel Landing Page Use Case #6: Sale or Promotion
The tours and travel industry runs on the back of sales and promotions. Use a Wishpond campaign page to entice prospective customers to save money and take advantage of your limited-time offers.
Be sure to include the itinerary or full information about your offer, as this page (more than any of the other use-cases in this guide) is about selling. You’re trying to close a deal here.
If you want help sending people from your Wishpond campaign page to your payment service, I recommend you set up a time to talk with one of our helpful customer success reps.
Want to start with this marketing campaign today?
Click here to dive into using this specific marketing campaign template right now.
Final Thoughts
These tour and travel marketing campaign templates can make lead generation and sales easier for your business.
If you want a hand setting anything up or adding Wishpond to your website, I recommend jumping on a free, no-obligation call with our customer success reps.
Related Reading:
- 101 Proven Contest Prize Ideas for Every Industry
- The Foundational Guide to Your Online Marketing and Sales Funnel
- How to Create Email Drip Campaigns to Nurture Leads
- How to Create a Marketing Campaign (That Actually Drives Sales)