Nearly 51 percent of smartphone users polled in a recent survey claimed to have found a new company or product with the help of online search. There is no denying just how important it is for small businesses to have an adequate marketing strategy in the 21st century.
Failing to plan out how you will approach marketing in the coming year will probably lead to a variety of problems regarding finding new consumers and making them loyal customers. With all of the competition in the world of small business, you need to find a way to set your company apart from the pack.
Being able to extract data from incoming emails, like with Parserr, or taking advantage of artificial intelligence (AI) can provide you with a competitive edge. Staying on the cutting edge of technology can help you gain the lion’s share of your market with ease.
Are you looking for ways to effectively market your business in 2019? If so, check out the following tips for success.
Don’t Forget About the Power of Email Marketing
Finding a way to connect with consumers on a personal level is important. Once you get a consumer on your website, you need to find a way to stay in contact with them. The best way to do this is by getting their email address and sending them personalized messages on a regular basis.
The best way to get email addresses from website visitors is by putting effective calls to action on your web pages and providing them with easy to find contact forms. The calls to action on your website should explain in detail the next action you want the visitor in question to take.
Failing to provide the visitor with this information can lead to you missing out on a lot of potential sales opportunities. Rather than trying to craft these calls to action on your own, you should find a professional content writer to help you out. They will be able to help you find a voice for your company and use that voice to further your reach.
If you are confused about how to compose engaging marketing emails, try the following tips:
Understand Who Your Target Audience Is – The main thing you need to get a handle on before sending out marketing emails is who your audience is. If your audience is composed of older adults, then you need to avoid using slang in your emails. However, if your audience is younger, using humor and commonly-used phrases is a great idea.
Get Right to the Point – When composing marketing emails, you need to be short and to the point. Modern consumers are notorious for having short attention spans, which is why you need to avoid lengthy emails. Letting the recipient of your emails know what you are offering right away can increase the success of your campaigns.
Having Interesting Blog Content is a Must
For the most part, the modern consumer wants to be informed. This is why having a blog section on your website filled with informative articles is a must. Not only can these articles inform your audience, they will also be like a siren’s song to powerful search engines like Google.
By posting fresh content on a weekly basis, you can maintain your upward trajectory. Before you write and publish new blog content, you need to make sure it is error-free and filled with facts instead of opinions.
Instead of posting blogs about any and everything, you need to make sure the articles are industry-related. Providing this type of industry-related content will help you position yourself as a leader in your industry. The time and energy invested into developing this type of content will be well worth it considering how much help it can provide you in your pursuit of search engine dominance.
If you are trying to develop a successful blog, consider these tips:
Industry-Specific Content is a Must – The biggest mistake that most business owners make when it comes to blog content is failing to focus on their industry. Blogging about any and everything can be confusing for consumers. You want to provide them with news that directly relates to what you do.
Post Content on a Regular Basis – When attempting to have success with a new blog, you need to post on a weekly basis. By doing this, you can keep your content fresh in the minds of consumers. Posting on a regular basis also attracts the attention of search engine bots. This attention will help you greatly in your pursuit of search engine dominance.
Use Videos to Attract New Customers
Most consumers won’t stop to read a lengthy article about the products or services a company provides. The best way to reach these consumers is by producing short and informative videos about your company.
For years, business owners have used the power of video to further their reach. Before you begin producing a video, there are a few ground rules you need to know about.
The first rule of video advertising is the length of the video does not need to exceed 4 minutes. Another important thing to remember about video advertising is that interjecting a bit of humor can help you win over a larger audience. Having a video script in place before shooting begins is essential when trying to stay on message.
Creating a successful marketing video can be easy when thinking about factors like:
An Engaging Introduction – The first opportunity you have to make an impression on viewers is with the introduction of your video. This introduction should include a brief breakdown of the subject matter that will be covered in the video. If your introduction is both informative and engaging, you should have no problem creating sales leads.
Talk About How Your Product or Service Can Benefit the Viewer – Often times, business owners will go on and on about the features their products or services have. The best way to engage a viewer is by talking about the benefits your product or service can provide them. Appealing to the viewer’s emotions can help you establish a connection with them right away.
Chatbots Can Be Used to Optimize Your Website
Are you looking for a way to provide your customers with better service? The best way to do this is by implementing the use of chatbots on your company website.
With the use of chatbots, you can help consumers get answers to their questions or address any problems they have regardless of what time of day it is. These artificial intelligence powered chatbots can respond to customer inquiries in a matter of seconds.
The last thing you want to do is lose a potential sales lead due to a lack of technology on your website. Working with an IT professional or web developer is essential when trying to implement this technology. They can help you choose the right chatbot software and help install it with ease.
If you are looking for chatbot software, check out these suggestions:
Provide Better Customer Support With Aivo – The team at Aivo work to provide their customers with AI bots that enhance customer support. With these bots, you can respond to consumers in real time via text or even voice commands. If you are trying to give your customers a personalized chatbot experience, Aivo is a great option.
Build Bots For Facebook With ChattyPeople – If most of your customer interactions happen on Facebook, using ChattyPeople is a great idea. This platform provides you with the tools and information needed to build effective and easy to use chatbots.
The Power of Flow XO – Trying to build bots for Facebook, Slack or Telegram? Using the Flow XO software can help you accomplish these tasks with ease. The interface provided by this software program will help you build and deploy chatbots in a hurry.
Interactive Content Can Help You Attract More Attention
One of the most popular forms of advertising online right now is interactive content. This type of content usually comes in the form of quizzes or personality tests. Most consumers love interacting with this form of content due to how fun it is.
Many companies have started to use a branded form of interactive content to draw attention to the products and services they provide. Using quizzes or surveys is also a great way to find out more about your audience. Knowing the likes and dislikes of your audience can help you target your marketing methods.
Making shareable interactive content is easy when following these helpful suggestions:
It Starts With a Great Title – The first thing consumers will notice about your interactive content is the title. This is why you need to work on creating an interesting and engaging title for this content. Your title should give the reader an idea of what they are about to experience.
Add Immediate Value – One of the main reasons why interactive content is so popular is due to the fact that it adds immediate value. Providing consumers with a fun quiz or a mortgage calculator is a great way to provide value.
Keep Your Interactive Content Entertaining – Modern consumers have a very low tolerance for content that isn’t entertaining and engaging. Before releasing your interactive content, you need to let a few users beta test it. Doing this will provide you with valuable feedback regarding how to improve this content.
Facebook Ads are a Great Addition to Your Marketing Strategy
Signing onto Facebook is something millions of people do on a daily basis. If you are looking for a captive audience to advertise your products and services, this social media platform is your best option.
With Facebook Ads, you are able to dictate who sees your ads based on things like location, educational background and even occupation. By using this detailed form of advertising, you can increase sales leads substantially. While it may take a while to see the fruits of your labor when it comes to Facebook Ads, it is well worth the energy you invest.
Having success with Facebook Ads will require you to do the following:
Pay Attention to Audience Insights – One of the best tools you can use when trying to create effective ads is Facebook’s Audience Insights. This tool provides you with specific information about a specific audience. With this information, you can easily decide whether or not a particular audience is worth the money you spend on ads.
Your Ads Need to be Audience-Specific – The biggest mistake most business owners make when using Facebook Ads is running the same advertisement for each part of their audience. Creating unique ads for various audiences will increase the success you have with this type of marketing.
Create Landing Pages to Coincide With Ads – Putting links in your Facebook Ads can increase traffic to your website. These links should be to landing pages that give more details about the product or service being advertised. The more information you can provide a consumer, the easier you will find it to convert them into an actual customer.
What Have We Learned?
During the reading of this article, you should have learned a few things like:
- Email marketing starts with defining your core audience.
- Industry-specific blog content is what most readers are looking for.
- Modern consumers are hungry for engaging video content.
- There are tons of great chatbot software programs on the market.
- Providing immediate value is the key to interactive content success.
- Creating Facebook Ads for different audiences is a good idea.
About the author: Ashley Lipman
Ashley is an award-winning writer who discovered her passion in providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches.