Are you in search of some great social media tactics? Do you want to drive exceptional traffic to your business website? Here we share with you some useful social media tips to convert your visitors to leads.
Let us first understand social media and traffic.
Social Media and Traffic:
The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of the traditional media in driving traffic to your website. They bring in ample of opportunities to gain the business visitors and convert into leads.
How do you strike a conversation? How can you increase the visibility of your social media posts? How to engage your audiences? How to generate leads through constant digital engagement?
In this post, we’ll show you how.
Strategies to Boost Website Traffic:
For a relevant and persuasive social media marketing strategy, here are some must-have strategies to boost website traffic for your online store.
1. Optimize Your Social Media Profiles:
Social media profiles play a crucial role in brand building and recognition. A good social media profile can drive a good amount of traffic to your website. Optimizing your social media profiles are as important as optimizing your website’s SEO. Ensure your social media biographies include relevant keywords. Also, make sure you do not miss any information while filling your profile details.
Your website SEO will rank good if you add its links in your social media profile biographies. Also, this is an essential rule for good SEO on your website.
Thus, social media profiles can be a great asset to brand awareness. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.
2. Engage with Your Target Audience Consistently:
Social media helps you connect to your target audience directly. You can interact with your audience, get feedback in real-time, and better your customer experience. Consistent engagement with your audience can boost traffic to your social media profile and website. This also improves the opinion of audiences in the company’s perspective.
One of the most vital aspects of social media management is to keep your audience consistently engaged. Digital engagement with your audience is a seamless process and should not be combined with self-promotion. For a successful audience engagement with your brand or website, you need to consider several points in mind:
- Social media is not a one-way strategy. It is more of a two-way street
- Do not ignore your audience. Keep them engaged. Or else you might lose them in the process
- Only 11% of customers receive replies from online brands
- Nearly 34% of customers prefer social media for customer care
One of the social media marketing strategies is managing your social media inboxes regularly.
Once, you learn the art of using social media management tools, you can stay at the top of the social game. Lead through your single-stream inbox with social events, and a niche content in your social feeds. Gaining your audience’s visibility will take time, but you need to put efforts to drive traffic continuously.
3. Post Consistently:
Every social media user desires to achieve accountability of a good list of followers. Posting regularly on your social media can help you develop an excellent social media marketing strategy. Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Profile bios
According to stats, different social media have different posting frequency.
- For Twitter, the minimum posting frequency is 15 tweets daily
- For Facebook, the minimum posting frequency is one post daily
- For Instagram, the minimum posting frequency is 1-2 posts weekly
For this, you must measure the best frequency with your audience. You can also monitor the posting frequencies of other brands and your competitors. This helps you define your frequency to increase social media engagement.
4. Create Viral Content like Memes:
The term “viral” is pretty much related to social media. Anything you find unique, enticing or relatable has the potential to drive more traffic. Viral contents are quintessential if you want to increase your site traffic. However, it is not an easy deal at all. Remember, not all your posts can be viral. For content to be viral, it is essential that:
- People have a willingness to share your content
- People spread your message to reach the maximum audience
Some instances of viral content are the most lively example.
We all dig into content that contains humor or hilarious memes. All of us are enjoying them and welcoming them. Some are funny videos, gifs, or images with secure messages or funny captions. You can easily incorporate these memes to your brands or products. Make sure you use it for fun and publicity. Stay away from any sensitive issues that may get in the way of your brand identity or that may stir controversy.
- Content that Appeals to Human Senses:
The viral recipe or food videos are taking over social media by a storm. These drooling videos and visuals make us want more. These viral videos have something in common. They are appealing to human senses, and things that make them more indulging are
- Sight (videos with vibrant colors and effects)
- Hearing (upbeat music)
- Smell (imagining the scent or aroma of spices)
- Taste (mouthwatering recipes)
- Touch (when your mouth touches these mouthwatering food)
5. Focus on Sharing Visual Content:
As per the factual figures, visual content can get you more likes and shares than the ordinary content. Invest time in creating visuals that speak volumes about you, your brand, and your niche products. Make sure your visuals are too unique to get unnoticed. Later, focus on sharing the same with your target audience.
The main idea of creating visual content is to obtain social media visibility. To create the out of the box visuals, here are some key points to include:
- HD photography
- Vibrant colors
- Well-designed layouts
- Well-planned visuals that deliver to the point information
- Visuals that tell stories
- Visuals focusing on services and products
6. Post Actively and When your Audience is Active:
The key to increasing your follower count is consistent posting. For these businesses have to be proactive in their social media game. To increase the visibility of your profile, focus on regular publishing. Once you see a spark in your social media traffic, do not be lazy to post. It is a continuous effort that you need to make to shine in this challenging world.
To maintain a publishing schedule, you can use social media management tools available online. You can also use social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. Take out the metrics of how much you post typically on each social site, and what is the time you publish your post?
Following these, you can see substantial growth in your social media traffic.
6. Run Q&A Polls and Social Media Contests:
Social media contests and polls are interesting and exciting ways to engage your audience. Such activities also help you improve the communication gap between you and your target audience. Running quizzes, polls, and contests can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your brand, website, and products.
Here are some powerful tips on how to host such activities.
Instagram has powerful and interactive features that help you connect with your audience. Go live on your social media, create polls in your story and use hashtags. You can use hashtags, or ask them to follow or tag your profiles. However, more importantly, create links that link to your site. Remember, we discussed why backlinks are an important part of your social media strategy.
The Twitter poll is an interactive feature on Twitter that helps you conduct polls. This helps you interact with your audiences and know their opinions and thought process. Another exciting and engaging feature is Twitter Q&A.
These features encourage your community to connect with you. More importantly, they build brand awareness and promote your products.
7. Research Your Competitors Thoroughly:
An actual marketing strategy is understanding how well your competitors are performing. The same holds for any social media marketing strategy. You can leverage the online tools to get insights and performance metrics of how your competitors. The social media competitive analysis helps you deeply analyze your traffic. They help you gather ideas and key performance metrics of your opponent’s social posts.
Social media is a challenging world to live in. Before plunging into posting sessions, get in-depth insights of your competitors. This gives you a clear vision of how you can build your social family. Do not imitate your competitors; instead, understand their strategies to create your own. This helps you analyze your competitor’s moves, such as:
- Most engaging social media channels
- Successful post in a day
- Types of content published
- Strategies to engage more traffic
- How often they indulge in activities like polls and quizzes
8. Participate in Social Groups:
Join active community groups where you find high chances of getting your target audience. You can find people with the same interests and identify their inclination towards your products. You can join these groups on Facebook, YouTube, Whatsapp, LikedIn, and Pinterest. These groups can help you potentially drive traffic to your site.
Jot down what interests, characteristics, and personalities, your target market is comprised of. For instance, if you are a retailer of sports shoes, your target audience should be sportsperson and youth. So, it would help if you found online groups which have the same audience. Join such groups as an individual and then promote yourself as an influencer. This way you can improve your products and introduce them to your online store.
This is a smart way to become an influencer and promote your products and business on a larger scale.
9. Get Inspiration from Influencers:
The social media influencers are creating a significant impact in this digital world. Influencers are often referred to as “online celebs”. They have a huge followers count and immense popularity on social media. They have the power to influence the way their followers think. They have a big network of followers through their channels like social media, blogs, YouTube, etc.
You must identify the top social media influencers to boost your sales. The key to building this strategy is to find the right influencer to endorse your brand and products. And then focus on establishing a good relationship.
Patience and persistence is the key to staying alive in the social media world.
Social media marketing strategies are great, but they take time to come into effect. These proven strategies are sure to reap benefits in the long term. Being customer-centric is the only key for a successful social media marketing campaign. Remember, social media is a game changer only if you use it the right way.
About the Author:
Boni Satani is a T Shaped Marketer with a Huge Interest in SEO & Link Building. He is currently the Director of Marketing at Zestard Technologies, overseeing multiple digital marketing campaigns for clients.