As one of the biggest search engines in the world, and one of the biggest video libraries in the world, YouTube is also one of the best resources for self-education, motivation or just some good old fashioned inspiration.
These can be particularly useful in the fast-paced world of business and leadership. As anyone in the realm will tell you, that one word covers innumerable disciplines, across marketing, project management, psychology, and sales.
Looking for recommendations, we found the same ones repeated ad nauseum: Forbes, Entrepreneur and TED. While these are great publications and channels, we wanted to shine a light on some other fantastic leaders, producing thought-provoking video on pushing ahead in the market (and in life!)
Here are our top 8 best business YouTube channels.
“Want to learn more about business, marketing, and leadership? If so, you’ve come to the right place. I’m a keynote speaker, author, and CEO who is also a recipient of the Socialnomics “Top Keynote Speaker” award (along with Tony Robbins, Ariana Huffington, and Richard Branson). My client list has included The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile, and Holiday Inn. I’m also a regular guest on CNN and HLN where I contribute segments on marketing, persuasion, and leadership.”
You may have heard that soft skills are what will be more in demand as artificial intelligence becomes smarter and smarter. Jamie Turner knows this and hones in on the make-or-break skills that will take you, as a business leader, ahead of the game (or break your business from the inside.)
Turner knows these topics from the inside out, as a CEO himself and global speaker. His YouTube channel is a chance to get insider tips from someone at the top of the game, in bite-sized segments. Backed by names like the Forbes, Business Insider, The Wall Street Journal and CNN, you can be sure you’re getting quality insights.
“Marie is the host of the award-winning online show, MarieTV. Each episode is designed to help you realize your greatest potential and use your unique talents to change the world. Listed under Inc’s 500 fastest growing companies, Marie creates online training programs that serve people all over the world. Her work reaches readers in over 195 countries worldwide, and her online modern business school, B-School, serves over 50,000 entrepreneurs. Marie’s been featured in Entrepreneur Magazine, Fast Company, Forbes.com and The New York Times among others. If you want to turn your dream into a profitable reality, you’ve come to the right place.”
That the most popular video is Marie and famous motivational speaker Tony Robbins should tell you need to know. She is known as a life coach, and this is a central part of her YouTube channel. While her advice centers around business, it is in a motivational spirit.
With guests like Brene Brown and Elizabeth Gilbert, the insights you get are undoubtedly going to help fuel your success and help manage your time and guide your business. However, it may not be the channel for cold hard strategy or logistics planning, if that’s what you’re going for.
“Behind the Brand is a show about innovators, entrepreneurs and the stories behind their success. It’s like a backstage pass inside the minds, companies, and lifestyles of some of the smartest and most interesting people on the planet. Each episode, I talk with successful people from eclectic areas like those who build big businesses and brands, to athletes, celebrities, artists and more, so that YOU can learn their secrets.”
With interviewees like Demi Lovato and Cesar Milan as well as Seth Godin and Simon Sinek, Behind the Brand very much revolved around very big names and very large influencers. If you’re looking for nitty-gritty details on how to run your business, this may not be your channel, but if you’re looking for big stories from larger-than-life figures, Behind the Brand has got you covered.
“Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in over 120 countries.”
Startup Grind is the channel from the very popular conference from which it takes its name. It’s filmed talks from leading thinkers from the startup world (and the not-so-startup world), on today’s hottest topics.
It’s wide-ranging in the subjects it tackles and how long it spends on each (videos can be 20-minute sit-downs or hour-long talks).
The scope of talks can be a bit dizzying, and it can be easy to get lost in the library.
Additionally, there are some questions of ethics: one talk on how to create habit-forming apps attracted comments about whether or not habit-forming apps were even a good idea in today’s day and age.
“Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for Learning Inbound Marketing”
Moz has made its name in the market not just for its technical prowess (which is formidable), but for its friendly, approachable tone and ability to explain and educate marketers and practitioners about the ever-changing world of SEO and inbound marketing.
This is on great display on their video channel, where Moz mixes their classic brand of friendliness and approachability (there are bring-your-dog-to-work-day videos) with up to date and informative tutorials on the latest in digital online marketing.
Moz, however, also doesn’t stretch too far outside its realm of expertise. You should come here for inbound marketing and searchability topics, and not expect otherwise.
“We provide small business owners with tips, tools, and resources to grow their businesses online.”
As the decider in who gets seen and who doesn’t in the world of online search, getting an insider look at what the thought leaders at Google Small Business say is not a bad idea.
“Inc. Magazine delivers advice, tools, and services to help business owners and CEOs grow their businesses more successfully. You’ll find information and advice covering virtually every business and management tasks including marketing, sales, finding capital, managing people, and much more.”
Inc. offers something for everyone. If you’re looking for a brand that caters to more than CEOs, Inc. has tips for every career level.
“Welcome to the official SEMrush Youtube channel. Your video resource for all things SEMrush. Here, you’ll find video tutorials, webinars, pro tips and more.”
Another technical channel for those who prefer know-how videos to stories or motivation, SEMrush focuses on the nuts and bolts of getting seen online, including ad targeting, SEO, PPC and everything else you feel like you should know, but were too afraid to ask.
While this is probably the most technically oriented channel on this list, there are also some fun videos to take a break with, like Marketing Actually: 4 Stories by Marketers in Love and Most Popular Halloween Costumes 2018.
There you have it: the 8 best business YouTube channels you can start watching today.
Are there any channels you love that we missed? Let us know in the comments!