For businesses around the world, email has become a staple of digital marketing. It’s been said that email is 40x more effective than social at bringing in new customers, and the average company gets back over $40 for each $1 they spend on email marketing.
So, I’m guessing you’re ready to bring that kind of ROI to your Shopify store. But there’s a catch.
If you want to succeed at email marketing, first you must succeed in your Shopify email capture.
After all, before you can start sending emails, you’ll need to have some subscribers.
So, how can you convince people to sign up for your emails?
Let’s talk about the 9 best Shopify email capture methods that you should be using right now.
1. Use exit pop-ups to entice visitors with coupons
We’re all familiar with the pop-ups that invade our screen from the moment we click into a website. While entry pop-ups also can be useful, a less intrusive way to promote your email list is by using an exit pop-up.
These pop-ups only appear when people are planning on leaving your website. With a tool like Wishpond, you can create an exit pop-up that tracks the way a user’s mouse moves and calculates when they’re planning on hitting the back button or exiting the window or tab.
Then, it’ll present your final offer, drawing users back into your website with a temptation they can’t resist.
Check out how hannahpad does this by offering a discount coupon for their products:
By using this type of Shopify email capture, you’ll draw your visitors’ attention back to your website, and turn simple website visitors into valuable email subscribers.
2. Offer exclusive benefits to repeat visitors
When someone has been sniffing around your online store more than once, it means they’re definitely interested in what you’re offering. They may just need a bit of extra incentive.
Since these leads are somewhat more valuable than a first-time visitor, why not offer them something special to sign up for your newsletter?
Creating a specific email capture for your repeat visitors is a form of email personalization that makes your users feel appreciated.
With Wishpond’s drag-and-drop editor, you can create a targeted pop-up like this in just minutes:
3. Give early access to email subscribers
Another way to tempt people into giving you their email is by offering early access to new product releases, or exclusive content they can’t get anywhere else.
This plays on the fear of missing out (FOMO), which can be a powerful motivator to subscribe (and later, to purchase).
Check out how Tecovas describes their email newsletter to encourage sign-ups:
In part, they offer exclusive access to new product launches. That means email subscribers get to order new products before anyone else: that way, they won’t miss out.
By offering early access and exclusive deals to your email subscribers, you’ll entice them not only to join your email list but also to stay there.
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4. Offer targeted content that your audience wants
The incentive to sign up for an email list doesn’t have to be directly related to a purchase.
Sometimes, your audience isn’t exactly sure what they want to buy: they’re hovering in the awareness stage, knowing they have a problem but unsure of how to solve it.
It’s your job to figure out what kind of problems your audience is currently facing. Then, you can build content that helps them solve their problems, and directs them to your products.
This kind of content can be a powerful incentive to subscribe to your email list. It also builds confidence in your brand as an expert in the field.
Check out how Beardbrand does this with their email capture:
As a men’s grooming product brand, Beardbrand has done an excellent job of developing content that fits their audience. The 5 Day Grooming Bootcamp is tailored to their audience of men who are interested in better grooming, and is a powerful incentive to sign up.
To get an idea of what kind of content will appeal to your audience, it’s important to do some social listening. Find out what kind of content your competition is producing. Use a tool like Buzzsumo to discover which conversations in your field are the most popular.
Then, you can build a guide, course, ebook, video, etc. that will really appeal to your audience.
5. Place an opt-in bar or banner on your homepage
While pop-ups can be extremely useful, just leaving the email capture somewhere on your homepage can also encourage people to sign up.
For example, check out how Cupshe has their email signup at the top of the page:
That way, right from the main page, users can decide to sign up for your email list.
Another way to use this Shopify email capture method is to include a banner at the bottom of the screen that floats with the user as they wander through your website. That’s what fashion brand olive + pepper has done:
The banner at the bottom follows you from the home page to the product pages, and even into the checkout!
The last common place for a Shopify email capture is in the footer. People who want to sign up for your email newsletter will look here, so make sure you include an email capture here as well.
Here’s how Little Sparrow Tea has done that:
6. Create a landing page for email sign ups
Did you know that having a specific landing page for your email capture can lift conversion rates by up to 50%?
That’s plenty of incentive to create a landing page for your email sign-ups.
With a tool like Wishpond, you can easily create a landing page for email capture just like this one:
This kind of landing page gives a real incentive for sign ups, but also provides a bit more space to talk about your product or explain the benefits of signing up for your email list.
A good email landing page should also include social proof. Whether it’s a testimonial, a star rating of your product, or even just a blurb that mentions how many people are subscribed to your email list, this will help encourage sign-ups.
Using an email landing page also allows you to promote your email list on other platforms by including a link.
For example, you could add a link to your email capture landing page as part of your email signature, or promote it on social media. Once you add the link, people can go directly to the signup page and subscribe to your emails.
Creating an email landing page also allows you to promote it with paid ads.
For example, let’s say you’re a pet supply company, and you’re offering a free kitten nutrition guide as your sign up incentive. You could promote that guide with paid ads on either social media or Google, thus drawing more people to your website in search of that content and boosting your email sign-ups.
7. Run a contest or giveaway that requires participants to give their email
Running a contest is a great way to get people to give you their email. Contests also have the added bonus of being super shareable, meaning people will be marketing your Shopify store for you to their friends and family.
If you want to generate more email sign-ups from your website, you could create a simple pop-up like Cover Me Ponchos did:
This is a quick and easy way to build your email list, and it’s not hard to create.
Another way to use contests and giveaways is through social media. Check out how Burts Chips did this with their giveaway:
If you want to run a contest to build your email list, make sure you follow these rules:
- Make the prize worth their time
- Provide social sharing buttons
- Develop a theme that will appeal to your audience
- Include a countdown to build urgency
- Keep track of your results
8. Capture emails before and during the checkout
We all know that at checkout, it’s essential to grab your user’s email address.
But, what about before they check out?
For example, you could promote your Shopify email capture right at the moment a user adds something to their cart. A slide-in pop-up could be useful here, letting people sign up for your email list and get a coupon or discount for their purchase.
This way, if someone abandons their cart without completing the purchase, you can send them an email and try to draw them back. Those emails really work: in fact, a whopping 45% of people will open an abandoned cart email, and 21% of those decide to click through.
But let’s take this to the next level.
Using a Shopify email capture, you can actually stop cart abandonment as it happens, while at the same time building your email list.
Check out how NetLingeri does this with an exit pop-up:
This exit pop-up is shown when someone is about to click out of their shopping cart. Why does this work? Because one of the main reasons why people abandon their shopping cart is because of unexpected costs such as shipping, taxes, or other fees.
By offering a last-minute discount, you may just tempt your would-be cart abandoners to come back and finish their purchase.
9. Create a discount wheel
Our last Shopify email capture method involves gamifying your email sign ups.
After all, who doesn’t like spinning the wheel to see what kind of discounts they can get?
This Jeopardy-style discount offering is perfect for building your email list, because people need to enter their email in order to spin the wheel.
Check out how this brand features their discount wheel:
Keep using these Shopify email capture methods to build your email list in 2022
By building up your email list, you’ll be better prepared to grow your Shopify store and continue increasing your revenue.
If you’re serious about email marketing for your shop, the 9 Shopify email capture methods that we’ve discussed are your best route to success:
- Use exit pop-ups to entice visitors
- Offer exclusive benefits to repeat visitors
- Give early access to email subscribers
- Offer targeted content that your audience wants
- Place an opt-in bar or banner on your homepage
- Create a landing page for email sign-ups
- Run a contest that requires participants to give their email
- Capture emails before and during the checkout
- Create a discount wheel
By using a mixture of these pro marketing methods, you’ll be on the right track to boost your email list and increase sales in no time.