A landing page is a single web page that appears in response to clicking on a search engine optimized search result or directed link. It can be a “static” page or series of pages on a website.
Landing pages can be used by brands that are B2B (business to business) or B2C (business to customer), just like your restaurant.
One of the most frequently asked questions we get about landings is “How do I get more customers?”
The answer, with a landing page created to generate sales. When a landing page is designed and optimized properly, it can maximize your online presence, allowing you to educate and convert viewers into customers.
To get started and inspired, here are 11 of the best restaurant landing pages you’ll ever see. Plus learn about the best ways to build or improve your restaurant’s landing page with real-life examples.
Avoid the Clutter and Keep it Clean
One of the most unstated features of a great landing page is simplicity. Keeping your landing page clear and concise, while simultaneously providing your customers with all the information they need is a skill worth mastering.
A landing page design should be simple and free of clutter. This allows visitors to focus on the most important elements of your page. It also prevents viewers from being distracted by colorful backgrounds, unnecessary information and more focused on making a reservation or call from your page.
As a rule of thumb, follow these four landing page rules follow:
Define what your landing page goal is and stick to it. If you’re here to inform people about your restaurant, remove anything that doesn’t serve that purpose.
Have the essentials on your website: a menu, contact, reservation, about, and location. Anything else is just an added bonus or extra.
Use your colors wisely, add contrast to elements that you want to stand out, like an CTA button.
2. Red Lobster
Share Your Restaurant’s Story
A landing page should always be created with the buyer in mind.
It’s called “buyer psychology.”
One element of buyer psychology you should cover on your landing page to influence visitors to take action on your page is sharing your story.
Sharing your story is crucial when you’re explaining your position and credibility to those who have never experienced your restaurant.
The quickest way for visitors to identify with what your restaurant has to offer is through storytelling. But let’s not fool ourselves, we live in a time where customers care more about self-interest above anything else.
So your brand’s story needs to connect with customers based on their needs, and wants.
If they want fresh ingredients and food then share that side of the story by skillfully addressing your customers’ pain points.
For example: We created this restaurant because we wanted to provide authentic Italian cuisine that offers customers a local experience.
This sentence focuses on both your authentic brand story and pitches to customers looking for a reliable Italian food experience.
Brand storytelling is so essential that we even created a step by step guide on how to do it. Check out “what brand storytelling is & how to do it (With examples!)”
3. The Botanist Restaurant
Use Stunning Professional Images
Did you know that when people hear information, they’re likely to remember only 10% of that information three days later?
However, if a relevant image is paired with that same information, people retained 65% of that information approximately three days later.
You’ve probably experienced it yourself. The brain loves images far more than it likes text because visuals are processed 60,000 times faster.
Images play a big part in your restaurant’s landing page success. You’ve heard the saying “people eat with their eyes,”
The Botanist restaurant landing page has stunning professional images of their food, leaping off the screen and urging visitors to choose them as their next restaurant location. If you want to have the same effect on your landing page, you’ll need to invest in an expert photographer to showcase your best meals and plating.
Photos of inside your restaurant are also a plus, allowing viewers to experience what it’s like mentally before they physically visit in your restaurant.
Check out Shopify’s article on “Food Photography 101: How to Take Perfect Pictures of Your Food.” Get the best tips and tricks to capturing and adding images to your website.
Show Off Your Menu and Specials
A popular mistake amongst restaurant landing pages is that they tend to hide or avoid displaying their menu.
This can be frustrating for new customers who want to plan ahead.
Having your restaurant’s menu available on your website is one of the thirteen features all successful websites for restaurants should have, there’s no going around it.
People like to be informed; they want to know what they can expect before they go to your restaurant. Some customers don’t want to be caught off guard by prices or changes when they visit in person.
If your restaurant menu changes daily, then you can list your refreshments or specials instead. You can also send out daily emails of your menu to your subscribers.
Offer a Great Sales Pitch
The purpose of your landing page is to pitch your restaurant to potential customers. Next to sharing your brand story,menu and food, you’ll need to have a great sales pitch to match.
But it has to be clever.
Customers are so used to being sold to they’re unaffected by the “buy, buy, buy” culture. Instead, you’ll have to position your landing pages narrative and copy to speak and appeal to them. Smart content talks with your customers rather than to them. It talks about what they want and how it benefits them.
So what kind of Jedi mind trick are you going to use on your landing page?
The answer, focus on one item or feature to sell about your restaurant and connect it to your customer’s needs.
You’ll have to find and define that feature and use it as a value proposition for your landing page. A value proposition is a secret sauce that whatever gives your brand an edge over your competitors.
You can list thousands of benefits, but when you ask your customers what they love the most about your restaurant, it all boils down to that answer.
6. Le Bernardin
Creating Ways to Collect Leads
If you want to ensure that customers visit your restaurant, you’re going to have to find a way to collect their information. Start collecting emails making online reservations accessible.
You can do this by setting up website pop-ups and forms that are triggered when visitors land on a page or a reservation section on your website.
Reservation Online Forms
Reservation Pop Ups
Ready to create your own reservation pop-ups and forms?
Book a free call to learn how our team of marketing experts can help you collect leads and reservations for your restaurant today!
Add Your Contact Details
A contact page can be the first place that customers go to and the last contact they have with you. So treat it with respect.
Here are five best practices to keep in mind when you’re designing your “Contact Us Page:”
1.Ensure that your copy/text is inviting, let customers feel like you want them to contact you. Don’t just pitch “Contact us”, drive it home with an inviting sentence.
- Don’t crowd your contact page with unnecessary information. If you want to add more details, create an FAQ page instead.
- Ask limited questions. Let your contact form be short and concise. Name, email, and a number to help make your customer’s journey easier.
- Offer customers more than one way to contact you. Not everyone wants to call; some people might prefer to send an email, live chat, or go directly to your restaurant with the help of a map.
- Give customers reassure that you’ll get back to them. Customers are reaching out to you on good faith that you’ll respond to them. Try to send an automated follow-up email or let them know that you’ll provide a call back within a specific timeframe.
Add Testimonials and Reviews to Your Site
Don’t shy away from showing off your customer testimonials. When it comes to food, people take customer reviews very seriously. Upserve found that 33% of people read other guests’ reviews before selecting a place to eat.
Not to mention that 84% of customers trust online reviews as much as they trust personal recommendations. What customers have to say and how they rate your business directly affects your restaurant’s profits and online presence.
You’ll have to handle online reviews in three ways:
- Find and rectify bad reviews about your restaurant. Use social listening tools like Mention to find unsatisfied customers can reach out to them with a discount or apology.
- Sometimes our “haters” can tell us what we need to improve in our service or food. So actively listen.
- Display your customer testimonials and reviews on your website. Carisma’s website uses social media widgets to share reviews in real-time.
For more, check out our article on landing page customer reviews: The how the what and wherefore.
Add Your Location & Google Maps
A restaurant’s location should never be a secret unless you constantly change locations. You should always provide the exact street name and number so customers can pop in and dine.
Adding Google maps to your website is a subtle modern-day marketing feature. Customers can easily find the best route from their current location to your restaurant along with landmarks, so they don’t get lost along the way.
Instead of asking customers to leave your site to copy and paste your address in a GPS software, keep them on your website by embedding Google Maps on your website.
Geek Tutorials: How to Insert a Google Map to Your Website
10. Canoe Restaurant
Make It Mobile Responsive
There isn’t a minute that passes by that we aren’t using our phones, including searching for places to buy food. So once you’ve created your restaurant landing page, you’ll have to ensure that it’s mobile responsive.
About 72% of people want mobile-friendly websites, and 94% of people judge sites solely based on its responsive mobile web design and nothing else.
Here are three things to consider when choosing a mobile friendly design for your landing page:
- A Custom Layout: You need to have a custom layout for the mobile version of your landing page. You can’t merely have a smaller version of your landing page fit a mobile screen. Navigation and size have to be considered.
- Optimize Images: Bigger images take a long time to load via mobile, try to optimize your image for fast loading speed while keeping the quality.
- Mobile-Friendly Buttons: Pay close attention to the CTA’s and buttons on your site, they have to fit the mobile screen big enough that viewers can touch them to get a response. Remember, the smaller the button, the harder it is to click.
Test Before Launching
Always test your landing page before launching.
First impressions of your landing page stay with new customers, and customers are more tech-savvy than they have ever been; they expect to find a fully functional landing page when they search for your restaurant.
In fact there are 45 landing page optimization tips to help you decide what to test. For starters you can check these 6 features on your own:
- Loading speed
- Misspellings and incorrect grammar
- Broken links
- Buttons and contact forms
- Website pop-ups
- Loaded or broken image links
A Little Something Extra
Wishpond’s landing page templates each come with an integrated marketing automation features like built-in pop, opt-in bars, mobile-responsive design, A/B testing and real-time analytics to monitor and manage your page without the hassle of moving from tool to tool.
Create a landing page from start to finish with ease using a simple drag-and-drop editor or use pre-designed templates made for each niche, with no need for advanced design or programming knowledge.
Creating a successful landing page for your restaurant doesn’t have to feel like a hassle. Following these 11 examples and tips will guide you on your way to create a lead generating and reservation booking landing page:
- Avoid the Clutter and Keep it Clean
- Share Your Restaurants Story
- Use Professional Images
- Show Off Your Menu and Specials
- Offer a Great Sales Pitch
- Creating Ways to Collect Leads
- Add Your Contact Details
- Add Testimonials and Reviews to Your Site
- Add Your Location & Google Maps
- Make It Mobile Responsive
- Test Before Launching
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