If you’re planning to elevate your video marketing strategy in 2020, make sure you put YouTube on your radar.
YouTube has undoubtedly become an online home for video content. With 2 billion active users worldwide, YouTube is a clear-cut winner for a video marketing platform.
According to Video Marketing Statistics for 2020, the level of competition in digital marketing gets even fiercer, let alone the video marketing competition.
YouTube offers enormous opportunities for any video marketing strategy in 2020.
The hardest part is that YouTube now has more than 50 million content creators like you that churn out videos every day. With 500 hours of content uploaded every minute, your task is how to make your video content stand out among the crowd.
Whether you’re at the drawing board or you’re planning to improve your YouTube marketing strategy in 2020, you’ll definitely need to learn a few tricks to out-do your competition.
YouTube Marketing in 2020: What You Can Expect?
Before we start, it’s necessary to know YouTube statistics to shed some light on YouTube marketing 2020. YouTube is the same as marketing; it evolves every year. In 2020, YouTube marketing is going to be hitting some incredibly high notes.
2 billion active users are expected to keep rising in numbers. And with this ever-increasing number, there’s a potential market that you have the opportunity to tap into.
YouTube gives its users access to a total of 80 different languages. This number covers more than 95 percent of the internet population.
With your YouTube marketing strategy, it means that you have a high possibility of reaching a larger audience in 80 different languages around the world.
As the second-largest search engine— after Google, Youtube plays a crucial role in video marketing and by all means, ignoring YouTube’s potential in 2020 will cost you. These essential tips will help you to perfect your YouTube marketing strategy and use the platform as effectively as possible.
Let’s begin. Here are some essential tips that can help you to kickstart your YouTube marketing strategy in 2020.
1. Optimize Your Video With YouTube SEO
It’s probably an essential thing to do in YouTube marketing, but most users are still unaware of the power of SEO for their video. It’s not as commonly practiced as an article or website SEO.
Billions of videos are uploaded on YouTube every day. If your video had to stay on top to capture any of this traffic, how are you going to deal with it?
With the power of YouTube SEO.
Taking an extra effort to optimize your YouTube video with SEO will higher the rank on the Google results pages. Since Google makes your videos easier to find and share, it leads to the customer path to purchase.
Now, the question is, how do you optimize your YouTube videos?
Well, there’s a lot to unpack here. But luckily, some handy top-notch SEO tools can help you to optimize your YouTube video much easier:
For TubeBuddy, you can find keywords that match your video content, tags, track ranking, your competitors’ statistics, create an SEO caption, and run the A/B test. All of it works to optimize your YouTube SEO.
2. Find the Content Your Viewers Love
YouTube marketing is not about uploading your video, sit, and wait for your viewers to find it. It can take you forever.
With billions of other content on YouTube, you have to make your video and channel stand out from the crowd, so it’s more noticeable for your viewers. One of many ways to make your content stand out is by creating fresh, remarkable content.
This remarkable content created by Blendtech, a blender company, to test their product by blending anything– literally anything; iPhone, iPad, markers, Amazon Alexa, etc.
YouTube users find the content so entertaining even though they’ve never heard of the Blentech company before.
After watching the video, they remember the brand and will be most likely to recall it.
You can take the first step in creating your content by seeing what is working and what isn’t.
By knowing the content trends that your viewers love, you can improve your content quality at its best.
The more you put effort into creating content that your viewers love, the more insights you’ll have on what content your viewers find valuable. After all, it can help you create a super-effective video.
3. Catchy Thumbnail and Title
To get more clicks on your video, it’s necessary to spark your viewers’ curiosity from the get-go.
You need something that can quickly grab your viewers’ attention and communicates what is your video all about at a glance.
In this case, thumbnail and title play a significant role in capturing your viewers’ attention in the first few seconds.
They both work together as a team to build your viewers’ anticipation by giving a glimpse of the video. It’s crucial to make them eye-catching.
Take a look at these catchy thumbnails you can get inspired by:
Here are some tips on how to make your thumbnail so eye-catching:
- Use the screenshot your most fascinating part of your videos as a thumbnail
- Set the size to 1280 x 720 px (16:9)
- Craft a title heading for a context
- Include an attractive background
However, to create a clickable video title, some of these tips might help you:
- Include your keyword you found on the keyword research
- Consider using a question format for your title so that your viewers can relate to it
- Be concise and on-topic— don’t waste your viewers’ time by adding a misleading title just to get more views
- You can see that the videos that rank on top of YouTube search, most likely to have an intriguing title with keyword-focused.
Take a look at the videos that rank in YouTube search when you type “video marketing strategy”:
4. Stick With Your Schedule
Having a strong YouTube presence brings incredible impact for your brand building and will give you a strong possibility to engage with the millions of users from the platform. In this case, you need to upload a new video at least every week regularly.
In 2020, consistency is critical to improving your YouTube marketing strategy. That is because the numbers of content uploaded on YouTube keep increasing. And of course, you don’t want your content to get lost among the crowd.
Uploading videos consistently is just like hanging out with a friend; the more you hang with them, the more you get closer and intimate with each other. Also, you can get constant feedback from your viewers so you can improve your content and enhance its delivery.
So, it’s essential to stick with a schedule to post your YouTube video so that your viewers know when to expect your videos, and it shows you a way to keep yourself accountable.
Check out Think Media’s videos on How to Be Consistent on YouTube — 10 Step YouTube Checklist
Let’s review what we’ve learned today. Since YouTube marketing competition is going even wilder in 2020, you need to plan your marketing ahead to stay at the top of the game. Following some essential tips to kickstart your YouTube marketing in 2020 is a risk-free move. It might seem like a full-time job, but it’s worth all the effort.
And of course, be patient. Rome wasn’t built in a day.
About the Author
Andre Oentoro is one of the co-founders of BreadnBeyond, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns.
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