Facebook marketing can be one of the most effective ways to market your books and increase your influence as an author. After all, 74% of Facebook users are high-income earners, and with over 300 million active users daily you’re bound to find a fan base ready to buy and anticipate your next book!
Facebook can feel like an endless learning curve, with constant updates, changes in the algorithm, and new ad features, making it a bit hard to keep up.
Take a look at these eight stunning Facebook ad ideas you can try that are sure to grab your ideal buyer/book lover.
1. Highlight Your Amazing Book Cover
Design Hill states that “Book cover is the first impression that a book creates on its potential readers. A book cover design is one of the most critical aspects of marketing a book. If the cover is unprofessional, you’re guaranteed to lose sales.”
We live in a fast-paced world where people are more engaged with images than they are with text or even going as far as reading your book’s description.
In the beginning, no one cares that you have one of the best novels in the world unless they’ve already invested in your past projects or books. But for new readers, the saying “don’t judge a book by its cover” goes out the door.
Studies have shown that people can recall 65% of the visual content that they see almost three days later. In comparison to about 10% of the written content three days after it’s read.
Apart from your readers, having a fantastic book cover is also essential if you’re going to use it for your Facebook ad. It’s one of the six best practices for Facebook ads, an eye-catching image.
2. Host a Book (Series) Giveaway
As a reader myself, I can tell you that there’s nothing more exciting than having your favorite author’s book series all at once. Host a book giveaway or a fan favorite book series. Instead of waiting to buy the next book, your readers can go on a reading binge.
Hosting a giveaway isn’t as scary as it seems. You’ll have to have a series already published and built a small fan base to create some buzz around your giveaway. This Facebook ad idea is more effective if you already have a growing fan base.
Once you do, here are five things you should consider when you host your giveaway using Facebook ads:
Create a landing page for your giveaway so that you can collect emails or names (to use for remarketing ads later).
Keep track of your giveaway entries, if things are moving at a slow pace, then increase your ad budget. You can also promote your giveaway on social media platforms and your website to help increase exposure.
Have clear and concise guidelines, don’t complicate your entry method because that will turn people away from entering. You can use Wishpond’s Contest Rule Generator to get started.
Have a start and end date and then announce your winner on social media and via email to inform contestants that you’ve selected a winner.
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Book a free call to learn how our team of contest experts can help you create a high converting Facebook contest today.
3. Offer A Free Book or Chapter
At the supermarket, especially during the weekend, you’ll usually see someone handing out free samples of a new or current product.
This marketing technique may be old, but it’s proven to work every single time. You take a small bite or sip, and the next thing you know, you’re buying the same thing you sampled a minute ago.
Create a Facebook ad offering viewers the opportunity to download a chapter or an entire book for free or at a super low price. You might think this idea is throwing money away, but it’s quite the opposite. Start by adding a limit to the number of downloads you’d like to giveaway.
Remember to collect emails (and names), so you can reach out at a later time to request reviews of your book on Amazon, your website, and any other online platforms to help increase your book’s fame and credibility.
4. Share Readers’ Reviews
No amount of ad copy can convince a customer to purchase your book quicker than customer reviews. If you think about customers, trust what strangers have to say about your product than anyone else.
Don’t believe me?
Spiegel Research Center found that nearly 95% of shoppers read online reviews before making a purchase. Not only that, but reviews make 71% of customers more comfortable purchasing a product.
Gather your best customer and online reviews and use them as captions for your next Facebook ad. Draw them in with most dramatic and emotional reviews to paint the perfect experience your book can offer them once they’ve made a purchase.
5. Create a Video Advertising the Book
In 2020, about 72% of customers prefer to learn about a product or service through videos, and Cisco predicted that the video would even make up 82% of all internet traffic in 2021.
So it’s safe to say that adding a video to your book’s Facebook ad is a plus to increase clicks, views, and sales.
Facebook now offers three variations of video Facebook ads: In-stream, Feed, and Story video Facebook ads.
6. Offer a Checklist or Workbook (for Non-Fiction Books)
For non-fiction authors who might have a book in niches like self-help, motivation, business, etc., it might be a good idea to attract readers with a free checklist or workbook.
This technique is called a lead magnet.
This helps to build credibility and allows you to engage, build, and maintain a community of readers who believe in your message. Give readers a taste of what they can expect if they should purchase your book.
7. Offer Exclusive Sign up to Be Listed for Next Book in the Series
Don’t wait until you’ve published your next book to build your email list or attract potential readers. Create a Facebook ad promoting your new book and request and offer exclusive access to the first chapter or the entire book!
People love to be the first to get their hands on a book before it goes to the mass market, this feeling of exclusion gives them bragging rights for their favorite author.
8. Promote Your Book Launch Event
After spending months, even years writing your book, working with publishers, and fixing edits. It’s time to enjoy one of the best parts of publishing your book. You can share your work with a book launch. Create a Facebook event and use ads to grab a few RSVPs.
You want to make sure you cover the following items to ensure the success of your book launch party:
- Pick the right venue, pick an ideal location like a bookstore, rented space, or party venue. You want to make sure that your readers and guests feel welcomed and have fun.
- Don’t shy away from having a themed book launch to celebrate the story of your book.
- Try to get as many RSVPs as you can to have an idea of how many people plan to attend. If the numbers are low, then you’ll need to take out your email list, send out a few invites.
- Along with advertising on Facebook, use your other social media platforms to promote your event. Go live on IGTV or send live updates on Twitter.
- Have a space to sell your book at your book launch event. You want to capture enough sales and attention as you can, so set up a bookstand or stall to encourage on-site sales.
- Follow up after your event. Send thank you emails or create a post showing your appreciation for all the support and sales you received that day.
Facebook Ad Guides
Now that you have a few ideas on how to marketing your book, here are few guides that can help you to make the most of your Facebook ads:
- How to do Basic Facebook Ads Audience Targeting For Your Niche
- 4 Ways to Combat Facebook Ad Fatigue
- 13 Facebook Ads We Got That Were Right on the money (and Why)
- 3 Examples of Landing Pages Optimized for Facebook Ad Traffic
Marketing your book doesn’t have to be tedious, with the right idea and guides you’re Facebook ad will be increasing sales in no time.
Here’s a quick recap of 8 stunning Facebook ideas we know your readers will love:
- Highlight Your Amazing Book Cover
- Host a Book (Series) Giveaway
- Offer A Free Book or Chapter
- Share Readers Reviews
- Create a Video Advertising the Book
- Offer a Checklist or Workbook (for Non-Fiction Books)
- Offer Exclusive Sign up to Be Listed for Next Book in the Series
- Promote Your Book Launch Event
- Book Launch Ideas: A Guide For New Authors
- How to Use Facebook Ads for Local Businesses (And Why They Work)
- 6 Attention-Grabbing Tips to Promote an Ebook Online