Between online marketing and managing your gym, you still need to drive new sign-ups and foot traffic for your gym. Giveaways allow you to attract new customers, increase followers, and shine a spot line on the services your gym has to offer.
At Wishpond, we’re very familiar with the power of giveaways! In fact, we’ve helped to generate over 100,000 leads and then some with giveaways. BHU Foods gained over 1000 new followers on Instagram and Facebook with the help of giveaways.
Not to mention that contest CTA’s have a 3.73% higher conversion rate when compared to other CTA’s. So contests are also perfect for getting traffic to your website.
Today I’ll be showing you 14 timeless fitness giveaway ideas your customers will love and how they can help to increase business.
1. Transformation Challenge Giveaway
There are over 200,000 transformation challenge hashtags on Instagram alone. When it comes to fitness before and after or transformation pictures, people just can’t get enough. The story of the underdog meeting their body goal is a timeless story for those who go or went to the gym.
Hosting a transformation challenge giveaway can help to boost your gym in multiple ways. The contestants are already determined to use a gym to meet their goals, why not encourage them to go to yours, or appeal to new gym members.
Host a transformation challenge lasting for 2-3 months. This gives everyone enough time to master a fitness routine and time to meet their goal weight. Have weigh-ins so measure how far contestants are to meeting their goal weight.
Once you’ve found a winner, don’t keep it a secret, let your gym know and host an award or prize-giving ceremony at your gym.
2. Free Access to Paid Online Training Giveaway
Some giveaways don’t have to be physical gifts, instead, host a giveaway providing free access to your paid online training. This is perfect for targeting people who might want to work out from home, and this can drive awareness to your target audience that your gym even has a paid online training program.
You can ask contestants to enter on your contest landing page, or you can drive your fitness contest to social media to gain more exposure.
3. Share & Repost Giveaway
Looking for a low-maintenance giveaway that drives just as much exposure to your gym? Try a share and repost giveaway. Create a giveaway post on your social media platform/ or a tweet (if Twitter is where most of your followers are located) and ask persons to repost/retweet or share to be automatically entered to win.
Attention #Fitness Fanatics!
We Understand How You Feel, Not Being Able To Go To The Gym
Tag 2 Friends, Like This Post And Retweet To Enter pic.twitter.com/iY5iRm3Omh
— The Peak Fitness (@ThePeakFitness1) March 23, 2020
You can select the person at random or the person whose retweet/share has the most likes, when people engage with your content, social media platforms like Instagram, Facebook, and Twitter reward content that attracts engagement. Their algorithm will push your content above the rest, and your account becomes far much easier to find in the discovery tab.
If your content goes viral, then your hashtag and company will get massive exposure.
4. Gym Review Giveaway
For new gyms and fitness brands who need help in boosting their online credibility, reviews can drive customers your way. Bright Local found that 93% of local consumers use reviews to determine if a local business is good or bad.
You can host a gym/brand review giveaway to get the ball rolling. Ask customers or gym members to post or leave reviews on your Facebook page, website, yelp, or under a contest post and choose the best review or winner at random. You can reward the winner with products, a 50% discount, or VIP gym perks to sweeten the deal.
5. Gym Snacks and Product Giveaway
This is a giveaway article, so you shouldn’t be surprised when I suggest hosting a product giveaway. Create a giveaway package of popular gym snacks, powders, and treats for followers to win.
? Competition Time – Win June’s Fit-Box! ?
Just follow us, retweet this post and tag a gym buddy for your chance to win!
Winner chosen Wednesday evening and if you’re already signed up you can still win ?
Good luck! pic.twitter.com/RmSNnr37P5
— The Fit-Box (@TheFit_Box) June 10, 2019
You can also think of reaching out to fitness food brands and doing a co-promotion. A co-promotion is done when two or more brands come together to combine marketing efforts to increase brand exposure.
6. Fitness or Gym Wear Giveaway
When hosting a giveaway, you want to make sure that the prize you select attracts your target audience, people who love fitness or at least the idea of it. What screams fitness like having gym wear as a prize for your next giveaway.
— Anax Fitness (@Anax_Fitness) June 13, 2016
7. Customized Meal Plan Giveaway
Meal plans are an essential part of anyone’s fitness journey. Whether you’re a seasoned gym-goer or a newbie, meal plans are essential aspects of the health journey. Host a giveaway giving free meal plans based on body type and weight goals.
8. Fitness Shopping Spree Giveaway
Who doesn’t love free stuff? Give your followers the chance to choose what they’d like to buy instead. Host a fitness shopping spree giveaway, select your entry method, and allow the winner to decide to buy from a gym site, items in your story, or a cash prize.
A fitness enthusiast who enjoys a routine trip to the gym? Or maybe you’re a wandering traveler who loves a spontaneous trek to the outdoors. We’re getting you Ready to Play by providing one lucky winner with a $500 shopping spree. #Giveaway
— Big 5 Sporting Goods (@big5since55) March 21, 2018
9. Gym Gift Card Giveaway
Next to a shopping spree, a gym gift card is the next best thing. This type of giveaway is much more effective if you already have a growing following on online. If you’re a brand new gym, then you might want to offer this for free instead of as a giveaway to drive foot traffic to your gym.
10. 1-On-1 Personal Training Sessions Giveaway
Most people have a fitness goal in mind before they sign up for gyms, but they’re unsure how to get there or what equipment they need once they join the gym.
With a 1-on-1 personal training giveaway, you’re sure to attract fitness enthusiastic. Allow the winner to get 2-3 free personal trainer sessions to get the full effect of the trainer’s guidance in the gym. During or after the sessions, the person should post positive reviews on your website, yelp, or social media.
11. Access to VIP Services Giveaway
If your fitness brand or gym has a VIP service or club, time to show it off! Host a giveaway giving the winner access to your VIP services for some time. The giveaway should last for a short period to build FOMO and drive people to enter before the deadline.
Once you’ve announced the winner (with their permission), post them on social media or do a video highlight of them enjoying all your VIP services.
12. Free Gym Membership Giveaway
Offering free gym membership as your giveaway prize can create a buzz in your local community and customers. This giveaway also works as a win-win for you and your brand. You’ll build brand awareness to newly discovered customers, and you can capture emails or followers to use for future lead generation.
Don’t miss out on your chance to win a 3-Month membership for FREE to @GoldsGymSoCal!
— Golds Gym SoCal (@GoldsGymSoCal) March 25, 2020
13. Offer a 2-4-1 Special Giveaway
During slow periods or the holidays, you can host a free 2-4-1 giveaway where two new gym members get free membership for 1-3 months. After the special, you can charge gym members at full price. And with two sign-ups instead of one, the odds of more members renewing their membership is higher.
14. Host a Giveaway with a Popular Fitness Influencer
Influencers are no strangers to gyms and fitness brands; influencer marketing is a multi-billion dollar industry. Gyms like Soulcycle, Fit Body Boot Camp, and Budo Canada.
Reach out to a famous fitness influencer to help you to host your giveaway. Ask customers to enter for a chance to train the day with their favorite fitness influencer or drive your influencer’s followers to your own social media pages.
Hosting a giveaway is easier than you think. It’s important to set a goal, and this will influence what giveaway platforms, entry methods, and the prize you’ll use to create a successful fitness giveaway. Here’s a quick recap of the 12 timeless fitness giveaway ideas your customer will love:
- Transformation Challenge Giveaway
- Free Access to Paid Online Training Giveaway
- Share & Repost Giveaway
- Gym Review Giveaway
- Gym Snacks and Product Giveaway
- Fitness or Gym Wear Giveaway
- Customized Meal Plan Giveaway
- Fitness Shopping Spree Giveaway
- Gym Gift Card Giveaway
- 1-On-1 Personal Training Sessions Giveaway
- Access to VIP Services Giveaway
- Free Gym Membership Giveaway
- Host a Giveaway with a Popular Fitness Influencer
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