Having a high volume of traffic to your eCommerce store doesn’t assure you that you’ll get more purchases. When it comes to your eCommerce store, the most crucial factor is your conversion rate.
That’s where your CRO (conversion rate optimization) comes into play. So, what is a conversion rate optimization?
It’s exactly what it sounds like, conversion rate optimization is the process of optimizing your e-commerce website for more sales.
As simple as it sounds, it’s actually one of the biggest challenges that eCommerce owners face. A low eCommerce conversion rate can lead to a loss in sales and close your store down for good. Actually, the average conversion rate (percentage of website visits that end up with transaction) is around 1-2% across different industries and product types.
When you start implementing the best conversion rate optimization practices and tools, you can capture more leads and increase purchases. Transaction Agency found that conversion rate optimization (CRO) tools offer a 223% ROI on average.
Considering the average e-commerce conversion rate was 2.04 percent as of mid-2019, seeing a jump in your CRO sounds like something you should start considering to see success in your next quarter. To get started, here are 10 expert conversion rate optimization tools you should be using.
1. Increase Conversions Rates with an Optimized Landing Page Tools
Having an optimized landing page or website is essential as it helps to create a great first impression for new visitors. You want to ensure that they’re navigation and experience are seamless, so they’ll be more inclined to revisit or make a purchase.
This means using a landing page tool that provides the following features for your landing page or website:
*Easy Navigation & Organized Sections: Simple is always better. You want to ensure that you build your landing page free from clutter. Visitors shouldn’t be lost looking for the simplest of things. If your user is frustrated, they’ll be less likely to make a purchase or return. Organize your tabs and make moving from point A to B smoothly.
*Designed With Your Target Audience in Mind: Next to your layout, you should use your landing page tool to design a page that will appeal to your customers or target audience. If your brand and target audience loves color, add a splash here and there. If it’s more B2B or minimalist, then it would require a more professional look and feel. Don’t design your landing page for yourself but as a direct reflection of your brand and target audience.
*Mobile to Desktop Optimization: This means an effortless transition from mobile to desktop. By 2021, the world’s mobile shopping sales will make up for 53.9% of all e-commerce sales. We all use our phones daily, giving your customers the option to shop via their phone or desktop allows you to expand your online terrain.
With Wishpond’s Canvas, you can get all the features listed above and more. Canvas is one of the best conversion rate optimization tools you could use to increase sales. Click here to try it for free today!
2. Increase Conversions Rates with Powerful SEO Tools
SEO tools should be on your list of conversion rate optimization tools to use on your landing page.
One of the essential elements of digital marketing is showing up when someone searches on Google. Around 75% of shoppers’ search queries on e-commerce sites are new each month.
The customer journey begins with a simple online search. If your eCommerce store doesn’t rank for certain keywords or phrases, your competitors have the up hand to redirect your potential customers.
Based on your industry and brand, you need to have an SEO goal to help to increase your website traffic and improve your SEO ranking. The higher you rank, the more people will find your website.
When it comes to SEO, the online software Ahrefs is the creme de la creme. With Aherfs, you can easily use this tool without being an SEO expert.
This online SEO tool comes with tutorials and guides, not to mention their amazing SEO YouTube Channel. You can find solid data on your website’s DA rating, search volume, backlinks, rankings, social shares, etc.
You can also get site audits of your site and others. Ahrefs is mainly known for its deep dive of keywords and phrase match reports that offer keyword volume, PPC, ranking, and websites that dominate those keywords.
3. Increase Conversions Rates with Product Page Upselling Tools
Have you ever walked into a store for one item, and after meeting with a skilled sales rep, you end up walking about with five or more items. That’s the magic of upselling. It’s the art of persuading a customer to buy more products/services than they originally anticipated.
Having the right upselling tool definitely improves your conversion rate optimization. What makes this feature so unique is that there are over 100 ways to upsell your customer online from discounts for purchases over a specific limit to live notifications of customer purchases, and more.
If you’re unsure where to start here are some useful but straightforward upselling tools you can add to your product pages:
*Add Zoom Features: Add a zoom and clickable link feature to your product images. Tech Jury found that 58% of marketers include clickable graphics in their landing pages. These features can lead them to a review or other aspects of your product landing page to upsell your product.
*Review Your Layout: Taking a look at the layout of your product page, whether you’ll do the traditional design or something new. It should still be treated as a sales funnel with the sequence: product image >details >reviews > testimonials/UGC >additional information.
*Tempt Buyers with Looks: Adding a “complete the look” or “related products” feature allows you to upsell multiple products easily to customers all in one place!
If you’re looking for a good upselling app, if you sell products that need to be renewed, check out ReCharge.
ReCharge provides the features you need to do just that. With this app, you can turn your product into a monthly subscription with a “Subscribe & Save” option on your product page.
ReCharge also gives your customer control over their monthly subscription, update delivery dates, plan settings, and product change, so your customers feel in control and are less likely to cancel their subscriptions.
4. Increase Conversions Rates with In-Depth Analytics Tools
Analytics plays a role in checking your conversion rates as it allows you to see how well your conversion rate optimization tools are doing and if they’re worth the continued investment.
There are tons of ways to get analytics and tons of ways to use them to improve your business results. You can get analytics from social media, UTM link tracking, website conversions and sales.
When it comes to analytics, Woopra is your go-to app conversion rate optimization tool. I guess you thought I was going to say Google Analytics?
Woopra integrates with Google Analytics and takes that data and creates more in-depth, simple reports to see your online conversions and predictions for days or months in advance. Woopra aggregates data without the need for complex SQL queries.
Woopra’s native integrations include built-in triggers and automation. Update leads in your CRM, trigger a drip campaign in your marketing platform, send Slack notifications to your team, or run custom webhooks – all in real-time.
5. Increase Conversions Rates with Lead Generating Pop-Ups
Pop-ups are one of the oldest conversion rate optimization tools around. The top 10% highest-performing pop-ups averaged a 9.28% conversion rate from those who took action once they saw you. Compared to the average conversion rate for all pop-ups is 3.09%, that’s a big win for any brand.
But not all pop-ups are equal; there’s a lot that needs to go into the design, copy, and offer to increase your conversion rates. With Wishpond, you can access beautiful pre-made and editable Pop-up templates.
Wishpond’s pop-up builder makes it easy to create pop-ups and add them to your website, e-commerce store, or blog. Do it yourself or have our team of experts do it for you.
Plus, we have a FREE eCommerce Checklist you can use to ensure that your online store is ready to attract and generate sales.
6. Increase Conversions Rates with Customer Feedback Tools
When working on our website, we can get too focused on stats, conversions and sales, without listening to the most important person who can tell us what’s working and what’s not… your customer.
Getting customer feedback can help you to increase your conversion rate for your eCommerce store. After all, you may be on the backend, but your customers are the ones who are experiencing your online platforms and products.
Customer feedback can help you to increase sales by letting giving you first-hand information on how to improve your service, products, and workflow, and research shows it’s likely that you can exceed a 10% rise in sales from a sound customer feedback system and reaping the benefits from improved search engine positions.
There are two apps you should consider for gathering customer feedback. One is asking for feedback, and the other is finding feedback online.
piHappiness is a conversion rate optimization tool you should consider using to collect customer feedback with engaging surveys.
Take customer feedback on various devices and platforms like email, Web, SMS, and Online surveys- With this, you can get feedback by embed surveys and through QR codes, online survey links, Send SMS surveys or email surveys according to your requirement.
The next tool I’ll suggest for finding online customer feedback is Mention! The next conversion rate optimization tool you should add to your arsenal.
Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media. Get in-depth brand intelligence tailored to your marketing goals. Visualize data based on your most important KPIs and discover relevant insights to inform business decisions.
7. Increase Conversions Rates by Finding Conversion Killers
Conversion killers are always lurking along with your eCommerce website and landing pages. It can be as simple as the color of your CTA or as complex as the layout and copy of your landing page. So, how do you know what’s killing your conversions or helping it without mistaking the two?
This is precisely where Hotjar, is an excellent website analytic tool, comes in hand. Hotjar helps users to grasp customer data, behavior, or actions.
In contrast, traditional data reports may find it difficult to identify patterns or conceptualize buyer behavior. Visual data is something your company needs to ensure your landing pages and website is fully optimized to increase sales.
With Hotjar, you can use heap maps, visitor recordings, conversion funnel audit, form analysis, feedback polls, and more, to capture visual data.
8. Increase Conversions Rates by Leads Tracking & Management
Lead tracking allows you to confirm conversions and see where they can be improved, where they left off, and how to classify your marketing qualified lead (MQL). Don’t be so focused on getting more leads that you forget that nurturing them is another phase in your conversion process you should take into account.
With Wishpond’s Lead Management tool, you can monitor, track, and create specialized campaigns to convert them into loyal and repeat customers. You can segment leads and their activity across your website all in one dashboard. Click here to get started!
9. Increase Conversions Rates with Dependable Customer Service
Next to customer feedback is customer service. Customer service can be a form of conversion rate optimization tool. It should go without saying, but poor customer service can hinder your conversion rate optimization. Around 90% of Americans use customer service as a factor in deciding whether or not to do business with a company.
Not to mention 73% of customers fall in love with a brand and remain loyal because of friendly customer service reps. So if your online brand isn’t providing premium customer service, that could be where your conversions are getting hurt.
Depending on how high of demand your brand has for customer service, then you should consider Zendesk.
Zendesk is a powerful customer service tool that improves project management processes, customer service response times, development timelines, and more. Create tickets, follow up via chat, email, or phone all in one app.
10. Increase Conversions Rates with the Help of Marketing Experts
As great as the tools listed above are, without the right expert to help you while these are in effect, you might see the results you need to boost your online conversion rates.
If you can’t do it alone, why not hire marketing experts to help you. We provide a dedicated marketing executive that will work with you to ensure your campaign is a success. Get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more.
Finding the best tools is only the first step. Implementing, testing, and reviewing them should be your next step. The right tools are magic quick fixers. They allow you to fix your conversion problems when used correctly effectively. So take the time to learn your tools.
Oh! Don’t forget to grab your FREE eCommerce Checklist to help you to attract new customers and generate sales.
For more guides on conversions, take a look at these helpful articles below:
- 5 Reasons Your High CTR Ads Result In Low Conversion Rates
- How to Focus your Landing Page on Conversion
- Landing Pages: The Fundamentals and Conversion Principles