Reddit is one of the most intimidating social platforms in today’s digitalized world.
With its pages looking similar to the traditional messaging board, it consists of a large number of controversial communities and Redditors (or Reddit users).
Regardless of the harsh reputation, this American social media is considered the front page of the internet.
With 430 million active users each month, it offers a great business opportunity, if you never knew! Reddit is a fantastic source of lead generation. If its total monthly users don’t blow your mind, check the below numbers.
- Reddit is one of the top 3 sites in the United States and top 7 globally.
- It has more than 46.7 million daily searches.
- Users submit ten million-plus posts every month.
- It gets 2.8 million comments and 58 million votes daily.
The above statistics indicate the importance of Reddit for marketers. However, too many of them overlook this platform because of several reasons.
For instance, those who aren’t familiar with how it works may find this site disjointed with loads of content scattered everywhere. It is made more confusing with upvotes and downvotes, alongside random pictures and ramblings.
Nonetheless, underneath the facade, Reddit is a highly engaging platform powered by a smart bunch of community.
Sure, learning and succeeding in this site may require a little effort. But those who learn to be a part of this community can reap the following benefits:
- Drive massive traffic and quality leads to the website
- Reach out to the audience with the right content
- Test new products and gain real-time reviews
- Sell products online to the interested troop
- Consistent branding across various channels
So, start using Reddit for real. Join some productive discussions on this site and create authority over your brand. While bringing your top marketing game, you may make some mistakes along the way.
Fret not! It will help you hone your marketing skills like nothing else.
We have listed some crucial points to help you become a valued contributor on Reddit and generate high-quality leads.
1. Learn the Basics of Reddit
Before beginning with the Reddit lead generation strategy, let us learn how Reddit works and its most active users.
Reddit is a platform where people share things they find interesting on the web. This site showcases popular links and information.
The information shared by the user will be upvoted or downvoted by Redditors. If it gets a lot of upvotes, it will be moved into the hot page and attracts massive traffic.
On the contrary, if you don’t do the things right, your post might pose a risk to your business. You may get banned and lose reputation.
Therefore, it’s incredibly crucial to understand the working of this platform before diving in with the marketing tactics.
Likewise, before considering Reddit as a potential marketing channel, businesses need to understand the Reddit user base who corresponds to the target audience.
A recent study has unveiled some exciting facts about Reddit users:
- 22% of Reddit users are aged between 18 and 29 years
- 14% of internet users aged 30 to 49 years use Reddit
- 71% of Reddit users are men
- 49.91% of them come from the United States
- 47% of users identify as liberal with 13% conservative, and 39% moderate
- 47% of Reddit users are online almost every time
If this is the user group you are targeting for lead generation, read on to find the ways to generate leads using Reddit.
2. Create a Natural Looking Profile
Before building a community or posting on Reddit, you need to have a genuine profile that feels like a real person. As I said earlier, Reddit comprises a clever troop of individuals.
They visit your profile to ensure you are not a spammer! Therefore, it is of utmost importance to create a decent, natural-looking Reddit profile for your business.
To do so, you have to follow a couple of things mentioned below:
- Submit to various sites that link to great content
- Make insightful comments on other posts
- Gain a few hundred karma points
Check the Reddit profile pages of brands like Nintendo to learn how a genuine profile looks like.
Also, go through the Reddit profile pages of other top brands like Audi, Time Magazine, and Washington Post.
3. Find an Appropriate Subreddit to Join
Now you know the basics of Reddit, let us develop a lead generation campaign by identifying the relevant subreddits to join.
A subreddit is a board primarily dedicated to a specific topic or information. Each subreddit begins with reddit.com/r, such as:
- reddit.com/r/DataIsBeautiful dedicated to data visualization
- reddit.com/r/Futurology discusses new research and information science
- reddit.com/r/LifeHacks consists of shortcuts that make day-to-day life simple
With this approach, you can quickly find engaging users who are easy to convert. While choosing the subreddit, you can either go for the highly specific niche with fewer subscribers or big and general subreddits consisting of hundreds of thousands of followers.
The big subreddit generates a lot of traffic; however, the conversion is trickier here.
Therefore, the best option is to mix it up and find out what works well for your businesses. Whatever subreddit you pick, make sure you follow its posting rules.
4. Create a Multireddit
Multireddit is a custom list of subreddits or subjects you want to gain quick access to. For instance, if you have subscribed to five subreddits on the same topic, you can simply group them and see all the five subs at once.
By creating this multireddit, you can easily track and find the conversations.
Instead of visiting every subreddit while searching any keyword, you can simply go through your multireddit to check every mention of that keyword.
A multireddit is essential for businesses as it helps them structure their activity on Reddit by targeting various keywords and establishing several objectives.
Multireddits can be easily created by clicking the ‘create’ button and entering subreddits of your choice. Once created, it appears as an expandable sidebar on the website.
Users can also view public multireddits and create a copy of it (if they like the topics) on their sidebar.
5. Create Your First Link Submission
Now it’s time to submit a link to your site. Before beginning, decide if you will submit the link directly or link to your site in a post.
You can follow any of these methods on different subreddits. Depending on which one you choose, it is essential to make your submission as visible as possible.
The submission procedure starts with a great title. That is, you have to optimize your title to ensure your post gets seen.
Since each subreddit comes with 25 submissions per page, you need to stand out from the rest of the other posts to generate quality leads. However, it’s difficult if your title isn’t good enough to attract the leads.
Here are a couple of tips to craft a compelling title:
Capitalize your Submission: Capital letters will help your post draw maximum attention; however, not all capitalized titles produce equivalent results.
For instance, if you are posting any product or services guide, capitalize only the essential words. If you are posting a link or starting a discussion, capitalize on the first word and proper nouns.
Make Use of Tags: Tags help the users identify the kind of post they are looking at. They keep Reddit neat by organizing different posts into segments.
But how will it help your business achieve targeted leads? It is pretty simple.
Tags are the words that you can see in boxes like this:
Browse different subreddits to identify the tags people are using. If any of the tags apply to your post, don’t hesitate to use it in your submission title.
This approach helps you draw the attention of interested users who are most likely to buy from you.
6. Utilize the Power of AMA
Use AMA or ‘Ask me anything’ feature of Reddit to naturally mention your business. Redditors love AMAs that consist of exciting information.
No matter how small or giant your business is, your audience will ask questions about you and your products. People always have something to ask.
AMA offers the right opportunity to connect you directly with such an audience and influence them to buy your product. So, don’t ever forget to host an AMA on Reddit.
Top business professionals like Elon Musk and John Malkovich have also participated in AMAs to engage their audience.
Wrapping Up
We know that Reddit is not just a social network where businesses post generic ads and blend some promotional mix.
It is a place where marketers can learn from a community and draft actionable ideas to generate leads and revenue.
Therefore, without delay, take some time to research this site and monitor subreddits to find the relevant business opportunities.
Author Bio
Angelina Smith is a marketing consultant with 15 years of experience in the execution of marketing strategies. Currently, she heads the marketing department at eSalesData LLC, a renowned database company based out of Fremont, CA which offers customized and pre-built email marketing solutions to improve b2b sales leads for enterprises.
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