10 Best Examples of Shopify Facebook Ads & What You Can Learn From Them

Now that you have your Shopify store up and running, it's time for you to start making sales. If you're wondering why your Shopify sales aren't as frequent as you'd expect, it's more common than you think.

On average, only 2.86% of eCommerce website visits convert into a purchase. That means 2/10 people who come to your website are more likely to purchase from your Shopify store.

To increase those odds, you'll need to drive more people to your Shopify store. The more traffic comes to your Shopify store, the higher your chances are of increasing sales.

The best place to start is by adding Facebook ads to your Shopify Marketing Strategy.

Facebook ads have the potential to place your products or services in front of your ideal target audience.

You'll simply have to avoid simple Facebook ad mistake and follow the best practices to work alongside your budget.

Today we're going to show you the ten best examples of Shopify Facebook ads and how you can create your own ads to increase sales.


1. Focus on Created Ads with a Highly Target High Audience

The best Shopify Facebook ads are made with an ideal target in mind. After all, they're for your potential customers, not you. Most Shopify Facebook ads fail to bring results because they fail to get people to click, engage, or complete a purchase.

For example, if you're interested in Yoga, you wouldn't click on an ad that's advertising mountain bikes, but you would click on an ad that sells Yoga clothes, classes, or mats. People don't interact with ads unless what's being advertised is related to their lifestyle or interest.

Facebook allows you to target people based on the following:

  • Interests and Brands: pages, events, business users follow (e.g., target people who like "Facebook Business page").
  • Life events and some profile status: e.g. people who are recently engaged or have children.
  • Age and gender so your product relates better.
  • People at a specific location: from an entire continent down to a 1-mile radius.
  • People who speak a certain language.
  • Lookalike Audiences: Lookalike audiences are a very useful type of targeting where you can request Facebook to serve ads to people who are similar to an audience you provide.

If you're not sure who exactly you should be targeting your Shopify Facebook ads for, then it's best to start by creating a buyer persona.

2. Use Stunning Product Images in Your Ads

Your Shopify Facebook ads images are just as important as the graphics and CTA you use. It's the first thing people notice before anything else.
Shopify Facebook ad. Humans are visual creatures. We like what we see, and we buy it. If we don't, then we scroll along to the next thing that will grab their attention.

Shopify Facebook Ad Example: Kirrin Finch

Top Tips When Using Product Images for Your Facebook Ads

  • Lighting is key: Dark, grainy or unflattering light makes your product look unflattering. On the other hand, too much light can be overexposing and can hide details from buyers.

  • Show products from various angles: Choose an angle that shows buyers the full details of your product and gives them an idea of how the product looks in real life.

  • Use people in your images: This allows your ad to relate easily or see themselves enjoying your product as well.

For more helpful tips, check out these 6 Facebook Ad Image Best Practices that will Send your Click-Through-Rate to the Moon

3. Add Facebook Pixel for Your Website for Retargeting

There's a small snippet of code that Facebook allows you to use to track conversion from your Facebook ad to your Shopify store.

It's called Facebook Pixel, and it's excellent for retargeting website visitors who engaged once with your brand but never completed an action.

It's well-known that a visitor is far more likely to convert upon revisiting your store than when they first visit it. In fact, according to retargeting stats, it takes an average of six visits to get a lead to become a fully-fledged customer.

Shopify Facebook Ad Example: Flourist

When you use your Shopify Facebook ads for retargeting, you can get back lost visitors and improve customer churn and recover lost sales. As a bonus, you should also add Facebook Pixels along with Google Analytics. This gives you powerful insights and allows you to get the most out of your Facebook ads and adjust as needed for more sales.

Need help with your next Shopify Facebook ad?

Book a free call to learn how our team of marketing experts can help you create high converting Facebook ads today.

4. Use Persuasive Copy & Call-To-Action in Your Shopify Facebook Ads

After you've chosen a great picture for your Facebook ad, it's now time for you to start working on your copy and call to action.

The ad copy is used to explain why your viewer should be interested in completing your call to action. Your copy can be the graphics on your image or the words you use in your Facebook ad caption.

A call to action can persuade your reader to click through to your website. It acts as a guide or sales pitch showing off your value proposition: how your brand can solve the reader's problems and why you're the best to do it.

Shopify Facebook Ad Example: Package Free Shop

3 Tips When Writing Great Shopify Facebook ad Copy

1. Picture your reader: If you're struggling with writing compelling copy, print a photo of your target persona and tack it onto your desk at work. Write your copy with them in front of you and them in mind. You may be surprised at how much of a difference it makes to how targeted your message can be with this exercise.

2. Stay Focused with One Call-to-Action It might be tempting to jam-pack your ad copy with as many call to actions as possible, but that will only confuse your readers. Keep it simple, stay focused on a singular call to action in your caption, or singular goal.

3. Read Your Competitors' Work: Read your competitors' work as often as you read your own, and don't read it to hate it or bring it down. This helps you see what brands are doing to keep relevant and fresh in the Facebook ad space.

Don't forget to take a look at the Best Web Copywriting Tips (For Copywriters and Non-Copywriters)

5. Use Specific Landing Page for Your Facebook Ads

It's best practice to use a specific link attached to your Shopify Facebook ad CTA. WIf you simply add your Shopify home page link, you leave your potential buyer to wonder where to shop or search for the product from the ad that influenced them to click "Shop Now" in the first place.

Instead, send them to a specific landing or product page to keep them focused on a singular goal, buying a product from you.

With Wishpond, you can choose from beautiful templates and lead generation tools to get the most out of your Facebook ad. Not to mention, you can publish your campaigns using four built-in options. Choose to publish your campaign on a custom domain, wishpond subdomain, embedded, or in a Facebook tab.

Our mission is to give marketers and business owners the easiest experience creating the highest quality landing pages on the market.

If you've ever dabbled in creating your own pages in the past, this is one editor you won't want to miss.

6.Use Video Content for Your Shopify Facebook Ads

Video content can help to boost your chances of getting more clicks. After all, 46% of consumers watch more video ads on social media platforms than on TV.

Next to that 81% of businesses choose Facebook for their video marketing, mainly because Facebookgets over 8 billion video views per day.

A report by Social Bakers found that Facebook video promotions are now as popular as photo promotions.

So switch it up the next time you're creating your Shopify Facebook ad use video content instead of pictures. Your Facebook ad video doesn't have to be very long, in fact, videos less than 90 seconds long have a 50% retention rate.

Shopify Facebook Ad Example: Partake Foods

The shorter, the better!

Ad Age found that only 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. So keep your Facebook ads to 30-40 seconds or less.

Around 85% of Facebook videos are watched without sound. Since Facebook gives it's users the option to turn off video sound, you need to consider making your video ads comprehensive with or without a sound present.

7. Utilize Facebook's Mobile Ads Feature

Everyone uses their phone, so much so that 94% of Facebook ad revenue is from mobile. Another great eCommerce ad practice is making sure your Facebook eCommerce ad is mobile friendly.

You hear marketers say "make your ads mobile-friendly," well, that's because a mere 6% of Facebook's advertising revenue comes from desktop-only users.

For more check out Word Stream's Beginner's Guide to Facebook Ads for Mobile Apps.

8. Occasionally Boost Post Your Best Facebook Post

It doesn't hurt to boost a post every now and then. This helps to push traffic to your Shopify store. Promoting your post is just a short and less detailed version of creating a Facebook ad campaign in your ad manager.

While creating an ad campaign provides more reach to a detailed target audience and far more options such as placement. It shouldn't be used as a substitute for Facebook ad campaigns but rather a helpful boost in your eCommerce brand and product awareness.

Shopify Facebook Ad Example:

Start boosting your Facebook post with Wishpond's guide on How to Use Facebook Promoted Posts

9. Test Various Facebook Ad Type

Test out different types of Shopify Facebook ads to see which one provides the best results. That's right. Facebook allows you to pick from four main types of ads depending on your goal, ad spend, and ad placement (where your ad will be seen).

Here are the main types of Facebook ads you can try, note that it does go deeper than this but for now, let's look at the basics:

Facebook Image Ads: Drive people to destination websites or apps through high-quality and engaging visuals. Use your own images or create an ad with stock photos to tell your story.

Shopify Facebook Ad Example: Negative Underwear

Video Ads: Show off product features and draw people in with sound and motion. Upload a video you created or create one in Ads Manager using the Video Creation Kit.

Shopify Facebook Ad Example: Rothys

Carousel Ads: Display up to ten images or videos within a single ad, each with its own link. Use carousel ads to show different pictures of the same product, or create one extended photo that people can swipe.

Shopify Facebook Ad Example: BLANK Sunglasses

Collection Ads: Encourage shopping by displaying items from your product catalog—customized for each individual. Use our dynamic options to showcase your products in various ways.

For more on mastering Facebook ads, check out this guide:

10. Get an Expert to Help Increase Your Facebook Ad Results

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Summary

Crafting Facebook ads for your Shopify store can seem like a big learning curve, but once you've overcome it, your ads will be one of the most powerful tools for your Shopify marketing strategy.

It all starts with mastering the basics, so here's a rundown of the best Shopify Facebook ad practices you can start implementing right now:

  1. Focus on Created Ads with a Highly Target High Audience
  2. Use Stunning Product Images in Your Ads
  3. Add Facebook Pixel for Your Website for Retargeting
  4. Use Persuasive Copy & Call-To-Action in Your Shopify Facebook Ads
  5. Use Specific Landing Page for Your Facebook Ads
    6.Use Video Content for Your Shopify Facebook Ads
  6. Utilize Facebook's Mobile Ads Feature
  7. Occasionally Boost Post Your Best Facebook Post
  8. Test Various Facebook Ad Type
  9. Get an Expert to Help Increase Your Facebook Ad Results

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Written by Victoria Taylor

Victoria is a Marketing Generalist at Wishpond specializing in all things digital marketing and social media marketing. In love with blogging and Taco Tuesdays. Follow her on Twitter @vicknwsbest.