Webinars can be one of your greatest assets when it comes to generating leads. A single webinar could get you between 500 to over 1,000 leads. Maybe this is why 73% of B2B marketers say a webinar is the best way to generate high-quality leads.
But hosting a webinar isn’t enough. It doesn’t matter how great your webinar might be, but without attendants, you’re sure to lose out. It’s one of the main reasons you’ll need to promote the heck out of your webinar. The more people see, click, and engage with your webinar landing page, the more sign-ups and seats you’ll fill for the big day.
And who better to show you how to promote a webinar than Wishpond’s marketing team. After all, our Wishpond team made over $11,000 with a singular webinar. So today, we’ll be showing you the nine best tools & tactics to skyrocket your webinar’s promotion.
1. Use Entry & Exit Pop-Up on Your Website
If you have a website, create an entry or exit pop-up to promote your webinar to new website visitors. Active Campaign found that pop-ups can convert up to 40% of your website visitors into subscribers and leads.
Let new and current website visitors know that you’re hosting a website that you don’t want them to miss out on joining. If you already have a sidebar promoting your website, then you might want to reconsider turning it into a pop-up. Aweber found moving from a sidebar opt-in form to a pop-up increased subscription by 1,375%.
To get started on your pop-up check out Wishpond’s wide selection of pop-up templates and design based on industry, offer, and layout!
2. Promote Your Webinar on LinkedIn
If your webinar’s target audience is more on the professional side, then you should consider using LinkedIn to promote it. In 2019, LinkedIn was voted the most trusted network. Not only that, but LinkedIn is the second most popular platform of B2B marketers, followed by Facebook, so you’re supercharging your B2B lead sign-ups.
The best place to start is crafting a Linkedin post for your webinar and then connecting with people you’d like to invite or network with to help promote it further. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times or 277% higher than both Twitter (.69%) and Facebook (.77%).
If you’re new to LinkedIn, here are some guides to help you get started:
- 10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog
- 4 Powerful Ways to Use LinkedIn to Generate Leads
- 6 Experts Advice to Develop an Engaging LinkedIn Content Strategy
Pro Tip: data shows the most engaging LinkedIn posts are published on Wednesdays between 8 am to 10 am and noon, Thursday at 9 am and 1 pm to 2 pm, and Friday at 9 am.
3. Promote Your Webinar with Email Marketing
If you do plan on sending an email to promote your webinar, here are some email marketing tips to consider using:
Your subject lines sell first: Spend time crafting eye-catching subject lines that will entice readers to open your email. Your subject lines are your first line of defense. If they suck, no one will read how amazing your webinar is going to be. If you need help, here are 23 Email Copywriting Tips to Skyrocket Conversions.
Get to the point in your email: People get emails every day, so ensure that your email body gets to the point; what this webinar is about, who it’s for and why they should sign up. Keep the CTA button nearby, so they don’t miss it.
Send out your webinar promo emails early in the morning: GoToWebinar found that during the mornings, between 8–10 am, there is usually a spike in registrations. People are more prevalent opening email in the morning as they expect work and eCommerce promo emails to come their way.
Send out a webinar email marketing campaign: Start by crafting, automating, and sending emails promoting:
- The days leading up to the launch
- The day of the webinar
- When speakers are live
- Your closing offer 1-2 days after the webinar
Once you have your automation down, start monitoring how many opens, clicks, and sign-ups you get so that you can use the data to either pivot or increase your email marketing efforts.
With Wishpond, you can use or drag and drop feature to create your webinar’s automated email marketing campaign. Segment your audience based on sign-ups or topics, send follow up emails even after your webinar to convert your leads into paying customers.
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4. Start By Monitor Your Sign-Ups
Earlier, we spoke about monitoring your email marketing campaigns. The same goes for watching your sign-up numbers. During the first few days of launching, sign-ups might be a bit slow.
That’s because almost 35% of attendees sign up 1 to 7 days before the webinar. But this doesn’t mean you shouldn’t be consistently promoting your webinar wherever you can. The more people see your webinar, the more likely they are to sign up.
Monitoring your webinar helps you to see if your promotional efforts are making an impact. It also allows you to project or estimate how many people might be attending.
First, let’s talk about how you can effectively monitor your webinar sign-ups without stalking your webinar dashboard each day. You can start by:
Use a UTM code to track your sign-ups:A UTM code is a snippet of sample code that you can add to the end of a URL to track the performance of campaigns and content. You can integrate your UTM code with Google Analytics so that you view all of this data in one platform. You can also track where people fall off on your conversion path (the journey from knowing about your webinar to signing up).
Review your email sign-up list: Taking a look at how many leads you have signed up for your webinar from your email also gives you a good look at who’s interested. Take a look at the type of emails currently on your list, as it shows a bit of who is attracted to your webinar. For example, if you see a lot of emails like [email protected] rather than [email protected] then it means your B2B marketing efforts are in full effect. You can also know if you should be sending more emails or pushing your speakers to promote more.
Monitor your social media efforts: If you notice that your post might be getting little to no likes that could mean you are not engaging correctly or you’re engaged on the wrong platform. Take a closer look at the results and engagement rather than posting and forgetting.
For more, check out Your Unique Guide to Use Google Analytics Integration for Webinars
5. Promote Your Webinar with Referral Marketing
Referral marketing can help your website promotion. It has been proved that we are four times more likely to buy from a friend’s recommendation than from a paid advertisement. Not to mention that referred leads convert 30% better and have a 16% higher lifetime value than leads acquired via other channels.
Referral marketing can be as simple as sending an email asking your readers to share the good news about your webinar, sharing a post on social media, or adding a share button on your webinar landing page or pop-up after leads have signed up.
With Wishpond’s Canvas, you can easily add social sharing icons or integrate your referral marketing campaign with your webinar landing page to boost. With Wishpond’s lead generation tools, the possibilities are endless.
6. Go Live on Social Media to Promote Your Webinar
Use social media to its fullest abilities by doing a quick guest speaker shout out or webinar promotion to pique your followers’ curiosity to drive them to sign up for your webinar.
This could mean doing a pre-event teaser. When you go live on social media, followers are instantly notified. But this doesn’t mean that you shouldn’t give them a heads up to remember to check their phones or desktop.
You can also go live across multiple platforms such as Instagram, YouTube, LinkedIn, Twitter, and more. So you have plenty of options and a wide range of people to showcase your webinar promotion.
Lastly, going live on social media isn’t only reserved for the days leading up to the webinar, but you can use it as a Q&A session after the webinar to encourage leads to follow you on social media.
After all, 92% of webinar attendees want a live question and answer session at the end of the webinar. Use this data to your advantage to keep your leads connected to your brand even after the webinar.
7. Push Social Media Ads to Promote Your Webinar
Don’t forget to create social media ads to promote your upcoming webinar to drive more sign-ups. Placing your ads in social media spaces that your target audience is most active works to your advantage.
One of the best social media platforms to start with is Facebook. Around 93% of social media, advertisers use Facebook ads on a regular basis. With the right Facebook ad for your webinar, you can target your ideal lead and jump-start sign-ups even days before your webinar is about to start.
Facebook ads are a topic all on their own, so I’ve gathered our best Facebook ad guides just for you! Check them out below:
- 10 Best Facebook Ads Changing The Game
- 12 Effective Ways to Use Facebook to Drive Traffic to Your Blog & Website
- Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide
8. Ask B2B Influencers to Promote Your Website
Influencers aren’t just for selling products. You can also use influencer marketing for webinar promotions. B2B influencers can be thought leaders, well-known CEO’s or social media personalities who mainly marketer to B2B or help B2C companies grow.
Start by finding B2B Influencers that align with your brand or webinar’s topic so you can reach a wider audience and add credibility to your webinar.
For example, B2B influencer Larry Kim partners with marketing brands to promote webinars, live chats, and Q&A sessions to help bring exposure to their event.
When choosing an influencer, here are some basic guidelines to start with:
- Set expectations and goals: Decide what results you’ll need from your B2B influencer partnership from the get-go. This is a common mistake that most brands make. Thinking that if an influencer shares the post, then it will go viral. But that’s not always the case. Decide how many likes, shares, and sign-ups you want this influencer to provide for your webinar promotion.
- Start doing outreach: Reach out to your influencers through the right channels. Don’t assume that if you DM them or shout out to them on social media, they’ll respond. It’s always best to find an email or go through their website to make your first contact professional and assured. Not sure how to get started? Check out this guide on How to Write the Perfect Influencer Outreach Email Template
- Get the word out!: Once you and your influencer have agreed on your partnership, don’t keep it a secret. Let people know that you and this influencer are working on something big, i.e, your webinar. Try to include them in as much content as possible to get maximum mileage from your collaboration.
9. Use a Contest or Giveaway to Promote Your Webinar
Contest and giveaways are an excellent way to get people excited about your webinar, and as unconventional as it may seem, it is also a popular method for webinar promotion. Oddly enough, contest landing pages and CTA’s have the highest conversion rates when compared to others.
Hosting a webinar can be exciting, and even more so when it’s a massive hit. As you continue to create more and more webinars, you’ll also begin to learn the best methods, tools, and webinar promotion tactics that just seem to do your webinar justice.
Here’s a quick recap of the nine best tools and tactics to skyrocket your webinar promotion:
- Use Entry & Exit Pop-Up on Your Website
- Promote Your Webinar on LinkedIn
- Promote Your Webinar with Email Marketing
- Start By Monitor Your Sign-Ups
- Promote Your Webinar with Referral Marketing
- Go Live on Social Media to Promote Your Webinar
- Push Social Media Ads to Promote Your Webinar
- Ask B2B Influencers to Promote Your Website
- Use a Contest or Giveaway to Promote Your Webinar
That’s also to say that you’ll probably be making mistakes as well. Luckily most webinar attendants are more forgiving than most. As you continue to use webinars to generate leads, don’t forget that the hard work starts after the webinar is done.
You’ll need to turn that long list of emails into loyal paying customers. This means following-up, adding them to a CRM, and using lead conversion techniques and tools like Wishpond to do the heavy lifting. Are you ready?