A marketing campaign is a series of online ads showcased with multiple marketing tools or across online platforms. Your marketing campaign has a single goal, look and feel or message that is cohesive with your overall branding.
It’s also one of the most popular ways to supercharge your eCommerce store’s marketing and sales.
If you’re planning your next marketing campaign, look at these eCommerce Success Stories that will inspire you.
Beardbrand is known as one of the underdogs of Shopify. What started as a small beard and male skincare brand turned into a multi-million brand. How did they do this?
They used more than one marketing method, but their most successful marketing campaign was done with content marketing.
Beardbrand used an email marketing campaign to educate and connect with their audience. Around 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
Beardbrand focuses on their customers’ post-purchase experience to build trust and credibility for a long-term relationship which encourages repeat purchases.
These emails were triggered by specific product purchases, search history, or subscriptions to send a personalized experience for each customer. They also deliver information at an optimal time to help customers easily refill their products.”
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Huckberry is a clothing and gear store aimed at athletic or adventurous men. Huckberry is a rising star in the outdoor retail industry, on social media, and in popular online magazine publications.
One of their most popular marketing campaigns to date was the ingenious use of affiliate marketing and ambassador programs. In 2010 the still growing Huckberry wanted to find a way to increase their eCommerce marketing channel and strategy.
They started with a partnership that allowed them to share affiliate links for decided products, content, and then some. Their first partnerships were with The Art of Manliness, Business Insider, and Outside to slowly grow our brand name. The article from Business Insider alone was shared more than 39,000 times only a few days after its publication.
Once steam started to pick up on the affiliate links, Huckberry built on the growing popularity to create an ambassadors program. That’s when Huckberry partnered with Chris Burkard, who at the time had more than three million followers on Instagram alone.
He was the perfect fit for Huckberry’s brand as he produced films and traveled the world. Here is an example of where Huckberry and Chris Burkard teamed up to “hit the open road in search of freedom.”
For more on mastering Affiliate marketing, check out Wishpond’s Affiliate Crash Course to guide you along the way.
All Bird wasn’t always as big as it was today when they started as a humble eCommerce store trying to strive for change in the clothing and shoe wear industry.
They’ve mainly relied on content marketing and word of mouth that drives 60% of their business to grow their brand online.
Whenever they’ve launched a new product, they’ve been known to drive retargeting ads towards customers who have not only explicitly engaged with the newly launched product but their website as well.
Today, we know that retargeting ads are far more effective than your every day boosted post or ad campaigns because you’re engaging with someone who has already been introduced to your brand.
The ad contained a mix of items that you might have added to your cart and similar items that you might be interested in for potential purchases. You can do the same to advertise your own eCommerce products efficiently.
Learning retargeting isn’t as hard as it seems, don’t believe it, check out our step by step guides to prove it:
- 9 Best Examples of Facebook eCommerce Ads & Practices to Boost Sales
- 10 Best Examples of Shopify Facebook Ads & What You Can Learn From Them
- Top 5 Retargeting (Remarketing) Ad Mistakes to Avoid
Komono is a fashion favorite, luxury eyewear and watches eCommerce store. Like any other eCommerce store, they have to capitalize on big holidays to drive sales.
They decided to create a detailed Black Friday campaign to show off their product sales. The Black Friday period (the weeks surrounding the big day) is the biggest consumer time of the year.
Consumers are eager to make purchases, and businesses offer their details for Black Friday to please their buyers.
They used multiple imageries with dark and mysterious tones while still highlighting the quality and craftsmanship of products to make the most out of Black Friday and Cyber Monday.
- Increase Your Sales by 30% on Black Friday (Free Webinar)
- 6 Amazing Ways to Promote Your Sales Online Like a Pro
- 7 Black Friday Marketing Ideas You Should Be Using Now
- 5 Email Marketing Tactics to Increase Sales by 90% This Black Friday
- 21 Shopify Marketing Strategies You Need to Know
The Scent Market
When The Scent Market came to Wishpond for help, our team created a successful marketing campaign based on a unique offer of free shipping.
We used promotional material on Facebook and Instagram ads with the help of an exceptional landing page.
With Wishpond’s Canvas, we were able to create a stunning landing in minutes for The Scent Marketing. The landing page would be used to house customers who clicked on Facebook ads, emails, or social media content.
The Scent Market’s landing page was also integrated with a Shopify button so that customers could purchase directly on the landing page with ease.
This eCommerce marketing campaign helps to generate approximately $34,000.00 in sales.
Creating a successful marketing campaign requires a lot of moving parts. It’s never really just one thing but an array of marketing and lead generation tools that will support your overall message and nurture the leads you capture.
Here’s a recap of the five eCommerce success stories that will inspire Your next marketing campaign:
- Goat Tape
- All Bird
- The Scent Market
With Wishpond, you can use all our lead generation tools with one platform. Find the tools or teams that will work best for you. After all, regardless of how small or large your marketing campaigns are you want the best results!