The world of social media is an ever-changing landscape. You needed to stay up-to-date with the latest changes and trends if you want your business to reach its potential online. To help you with this, we’ve been hard at work gathering social media experts from around the world for the Social Media X Growth Summit 2021.
Designed to help you navigate this space effectively, this summit will see the speakers proven social media tricks and tactics to help your business grow. FREE and LIVE, the 3rd of June will be a day jam-packed with all the information you need to best utilize social media to boost sales.
If you’ve been wanting to take your social media marketing to the next level but weren’t sure where to start, this summit is the place for you. Not convinced? Check out these 12 reasons below to find out why should book a seat at the Social Media X Growth Summit 2021.
12 Reasons to Attend the SMX Growth Summit 2021
- Maintain A Steady Presence Online Without Losing Your Passion
- Understand the Impact of Responding to Social Comments
- Gain Brand Awareness on Social Media Through Design
- Bust 10 Social Media Marketing Myths With Science
- Grow On YouTube
- Launch Your First Influencer Marketing Program
- Create Revenue for Your Business With TikTok Ads
- Repurpose Your Content for Social Media
- Discover the Social Media Marketing Tool Landscape
- Learn How to Sell on Facebook Groups
- Launch Your Own ‘Show’ In 3 Simple Steps
- Get Examples of Foolproof Social Media Campaigns That Actually Drive Sales in 2021
1. Maintain A Steady Presence Online Without Losing Your Passion
Let’s face it, life can be stressful if you’re a social media manager. Having to maintain an online presence and deal with a barrage of inquiries from your audience can make it tough to keep calm and not burn out.
To help prevent this, Elaisha Jade, a social media manager at Thinkific, will share tips on how to be more mindful in your position using boundaries and self-care practices, that will still achieve successful results for your employer.
2. Understand the Impact of Responding to Social Comments
Social media can be a tough place, especially when it comes to the comments section. While it’s easy to just ignore negative comments, doing so is a missed opportunity for sales.
To find out how you can get revenue from responding to social comments, join Nicole Baqai from Gorgias as she shares tips on turning haters into fans.
3. Gain Brand Awareness on Social Media Through Design
Think about all the biggest brands and one thing they’ve all got in common is a consistent design language. Good design allows consumers to easily recognize brand assets increasing awareness.
Join Payman Taei, CEO of Visme, as he shares his tips for using good design on social media to build brand awareness.
4. Bust 10 Social Media Marketing Myths With Science
The world of social media can often seem mysterious, with platforms not always giving clear information regarding how they organically promote, moderate, or otherwise handle content.
This means that it’s easy for myths about social media marketing to take hold and spread without being verified.
To bust 10 of the myths, Scott Ayres from Agorapulse will use the scientific method to share his insights on 10 different social media marketing tactics that will immediately give you better results based on data.
5. Grow On YouTube
Are you frustrated with your lack of lead subscribers? Do you wonder why your marketing efforts aren’t producing more fruit and results? Are you confused about how to even begin marketing your company with videos?
If so, you’re not alone, and video marketing strategist expert Antoine Dupont, from katapult.biz, will show you the tools and techniques for creating remarkable videos in order to get more subscribers and grow your business.
6. Launch Your First Influencer Marketing Program
Depending on your strategy, influencer marketing can either help incite word of mouth and sales for your brand, or it can become an expensive initiative with little to no ROI.
Working with the wrong influencer is a great way to waste money. Learn how to build an influencer program the right way by focusing on nano and micro-influencers who already know, like, and trust your brand.
Neal Schaffer, the author of the definitive playbook for influencer marketing, “The Age of Influence”, will provide you a tactical roadmap to begin your long-term success in re-imaging who is an influencer and how to work with them.
7. Create Revenue for Your Business With TikTok Ads
TikTok is rapidly growing in popularity, having overtaken the likes of Twitter and Pinterest in terms of active users. This makes it an important platform to advertise on, especially if your target market matches TikTok’s demographics.
With its focus on short video clips combined with audio, TikTok content is very different from that of other platforms, meaning the type of ads that work well are also different.
To help you understand and develop a TikTok ads strategy, Savannah Sanchez from The Social Savannah will show you how to make TikTok ad creatives that convert.
8. Repurpose Your Content for Social Media
If you have existing content on one platform, adapting it for another is great way to give your content extra legs, saving you time and money!
While you can just post the same content or different platforms, this is not always practical, and even in the best cases, doesn’t look good.
Join Laura Palladino from Smart Marketer as she shares tips and tricks on how to pull quotes or tips from existing content and using it for social posts, how to turn a video into an article and vice versa, as well as how to get the holy grail of social content, user-generated content.
9. Discover the Social Media Marketing Tool Landscape
Manually managing all your social media accounts can be tough, especially if you have a lot of posts that need to be published regularly, customer questions to answer, or ads to turn.
Luckily, there’s a vast selection of tools available to help you with your social media marketing. But this means that choosing the right ones can be difficult.
To help, Derric Haynie, Chief Ecommerce Technologist at Ecommercetech.io, will share the top 10 tools that will help you get more sales with social media. These include scheduling tools, ad tech, messenger marketing, and Instagram Stories-oriented tools that will help your business grow.
10. Learn How to Sell on Facebook Groups
You might’ve heard that one strategy to boost sales is to find relevant Facebook groups and joining them in the hopes of engaging with members and converting them to customers.
While this might sound good on paper, it’s not always that easy without an effective strategy.
To assist you with this, Christina Jandali of deliveryourgenius.com will share tips with you on how to create a Facebook community where members want to be sold to.
11. Launch Your Own ‘Show’ In 3 Simple Steps
Don’t let the word ‘show’ scare you. Launching your own show simply means taking a structured approach to creating content and content is currency in the Attention Economy.
Join Sheryl Plouffe as she digs deep into her television broadcasting experience and teaches you how to launch your own online show in 3 simple steps so that you can impact more people with your message, build more influence in the marketplace and generate more income in your business.
12. Get Examples of Foolproof Social Media Campaigns That Actually Drive Sales in 2021
Let’s face it, when it comes to social media marketing, there are a ton of different campaigns you can run, but how can you be sure that the campaign you choose actually drives sales?
Having helped agencies and businesses generate over 100 million leads over the past 10 years, Wishpond has the experience and strategies to answer that question.
Join Kevin, Wishpond’s VP of Marketing, as he walks you through Wishpond’s strategy for running giveaways to grow an email list and the exact follow-up strategy Wishpond’s been using to drive revenue for clients.
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- How Influencer Marketing on Instagram Became a $1B Market
- Social Media Marketing Plan: An 11-Step Template
Summary
Now that you’ve seen exactly what to expect from the Social Media X Growth Summit 2021, you can better decide if you want to attend all the talks or which specific ones you’ll be tuning in to. With topics ranging from YouTube growth and TikTok ads to selling on Facebook and effectively using influencers, this year’s summit promises to be packed with all the information you’ll need to best leverage the different social media platforms for your business.
If you haven’t registered yet, do so now, because places are limited.
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