LinkedIn is a great business platform that allows for incredible versatility. It is great for building brand presence, creating advanced campaigns, or looking for a way to scale up your business.
ECommerce businesses can use it to:
- Build their brand’s presence
- Interact with other business owners
- Use it as an additional marketing channel.
Ultimately, these businesses can systematically and effectively boost their eCommerce sales, whatever their product or service might be.
Here are the top 5 ways to boost your eCommerce sales with LinkedIn.
1. Leverage LinkedIn automation
You can harness the power of LinkedIn to boost your sales through LinkedIn automation tools. The purpose of these tools is to do the manual labor for you, and that includes:
- Rooting through your audience profiles to extract relevant information. This includes their location, interests, preferences, etc.
- Creating personalized campaigns and writing tons of messages
- Dealing with report generation to measure the effectiveness of your campaigns through the number of responses and conversions.
- Export leads to CRM and sending automatic connection requests or messages to the audience that fit into predefined requirements (age, gender, company)
These tools can automatically do all of this for you, reaching out to people substantially faster while saving your time. All you need to do is insert a well-written, personalized text template that will fit your LinkedIn leads.
LinkedIn is vast, and it offers versatility for how you use automation tools. You should leverage it to skyrocket your eCommerce sales.
Let’s see how!
Let’s say you are selling knitting machine parts and you wish to reach out to new clients in London and boost your eCommerce sales using LinkedIn.
With a basic LinkedIn search, you segmented 81 apparel manufacturers in London. You want to send them connection requests and personalized messages with offers about knitting machine parts.
Without automation, you would need to manually look at each of their pages and note down useful information for personalized messages. This is time-consuming and repetitive, and it would take you hours to do it.
What you can do is import this list in automation tools and, with a few clicks schedule the automatic process that will do all of the above in no time. It would look like this:
The left side shows pending tasks (automated connection requests and messages), and on the right, we have a list of completed tasks.
2. Use LinkedIn for business branding
You need to have a striking profile for your eCommerce brand. This is important because leads need to clearly understand what your brand is about.
A properly structured and optimized LinkedIn profile will help with this, and by using some additional techniques on your profile, you can engage your leads even more. That way, you will leave a good first impression and help them precisely understand what makes your brand different and why they should use it.
Let’s take a look at Coca Cola’s LinkedIn page:
You can see how concisely they showcased their products and explained their mission (to create an environment-friendly future with their products). They also added their _affiliate pages _to make their affiliations visible and chose eye-catching images of their logo, products for their cover.
You can also use storytelling in the “about us” section to share your brand’s story and purpose in an engaging and interesting way.
3. Leverage LinkedIn groups
An important part of LinkedIn is its communities categorized into groups of people with similar interests. You should leverage that and find your leads there because it already gives you a segmented audience to advertise upon.
You can create useful and relevant content for your niche and share it in LinkedIn groups, positioning yourself as an authority figure in your field. That accounts for starting discussions, sharing knowledge in comments on other posts, making how-to guides, or breaking down topics you specialize in.
This builds your brand’s trust and showcases your expertise. As a result, people from the group will start visiting your profile (and your brand’s page), looking at what you have to offer, with some of them winding up on your site.
From there, they can see your complete offer, and, if interested, hit the call us now button to contact you.
Similarly, you can also use automation tools to reach out to the people from the group by sending connection requests and personalized messages automatically.
In the picture above, we have a great conversation starter aimed to engage the rest of the group. After people share their opinions and further engage other group members, the author can share his expertise over the said topics. This can be accomplished via written comment or with a link to his blog & site in the comment section.
Asking “Do you know the difference?” at the end of his post leaves the room to later post a relevant comment with the link to his site that will shed more light on the topic. This should be done only after the audience is engaged enough and wants to hear the answer to the dilemma in question.
4. Harness the power of LinkedIn Ads
Another great tool for boosting eCommerce sales with LinkedIn is through LinkedIn Ads. This is especially convenient for merchants as it can help them build an audience. They can create powerful campaigns and reach a wider audience to generate more sales.
LinkedIn Ads come in the form of:
- Sponsored content
- Video ads
- Display ads
- Text ads
Here is an example of a great sponsored content ad that can drive sales. Visuals are vivid and eye-catching, showcasing healthy foods, with a distinctive text explaining the offer. The color also beautifully fits the context of healthy with nuances of green.
The offer is also good and intelligently aimed to stand out to corporations with an “Employee Benefit” visual that draws attention immediately with its white color contrast to the green.
This company used its colors the right way and made sure that one of the first things the viewer sees is for whom this ad is — companies and their employees. That way, companies (to which the ad will be shown) can easily scan the ad and instantly identify the opportunity to take care of their employees’ meals.
5. Use LinkedIn to improve your Google ranking
Having a LinkedIn company page that is SEO optimized can help you rank better on Google by appearing among search results. This includes thorough keyword research and creating high-quality content. This content should revolve around the best ranking keywords that fit your brand. Also, creating learning videos on LinkedIn will help you rank significantly better because algorithms prefer it.
For example, googling “corporate catering Miami” shows Corporate Caterers’ website as the top result on the first and their LinkedIn on the second Google page.
This business took its SEO efforts seriously and properly optimized for the organic keywords we used. Just by having a LinkedIn company page, they increased their chances to be found — in addition to their thoroughly optimized website.
You can look at how they optimized their LinkedIn company page in the image below.
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- 6 Experts Advice to Develop an Engaging LinkedIn Content Strategy
LinkedIn is a powerful tool for boosting eCommerce sales in many ways. We shared the most relevant ones, but there is always room for creativity and improvisation. Leverage all the opportunities LinkedIn offers to promote your brand, generate leads, and ultimately close more deals.
Using automation with some tricks and growth hacks is the best way to efficiently boost your eCommerce sales.
However, if you wish to have a stronger, long-term impact on broader audiences, then you should focus on quality. Start by gradually building your brand’s reputation by creating top-notch content.
Only after this you should resort to using growth hacks and automation to massively promote your brand that now has a good reputation and strong foundations.
Written by our guest writer Stefan Smulders, founder of Expandi.io
Stefan Smulders is a SaaS entrepreneur and a founder of the world’s safest software for LinkedIn automation – Expandi.io. He’s enjoying his family life in the Netherlands being a proud father of a lovely 4-year old son Steef.