Whether you’re an established real estate agent or are just starting out, having the right real estate marketing strategy is essential. Marketing helps you attract new clients in order to grow your business. If you’re not getting your real estate name out there, then you’ll be losing clients to other real estate agents.
Luckily, real estate marketing doesn’t have to be a challenge. As long as you develop a clear marketing strategy to reach those home buyers, you will soon see a rise in your clients.
Here are some of the best real estate marketing ideas that top real estate agents use to grow their businesses. See how you can start to incorporate some of these ideas into your own marketing plan to help you reach more potential buyers and sell more properties.
1. Build a Great Website
Your clients are online. They’re probably searching for listings online, so you will want them to end up on your real estate website. Real estate agents with the best websites will end up attracting more home buyers.
Creating a website for your real estate brand can show these new clients what you’re offering and what listings you have available. When it comes to real estate marketing efforts, this is a must.
You can end up doing a lot with your realtor website. Lead generation is important for any real estate agent, so try to develop various lead generation tactics on your website. This can include things like popups, or creating a simple online form, such as a mortgage calculator. When visitors fill these out, they become new leads for your business. The more leas your business has, the more prospects you have for sales.
Having multiple landing pages on your real estate website will help with your marketing plan. This allows you to promote different landing pages separately, and increase the number of leads and potential buyers visiting your website.
Check out these real estate landing page examples to help you increase prospects and sales.
2. Start a Real Estate Blog
You might have an amazing website, but are you doing enough to draw traffic to it? Running a blog on your website is one of the most effective real estate marketing ideas to make sure that you’re attracting clients online. Writing SEO-optimized content for your blog will help to get your real estate business ranking in order to attract more home buyers.
To do this, you will need to be targeting the right keywords. Tools like Google Analytics, Ahrefs, or Ubersuggest are perfect for helping you find the right keywords that you should be targeting. This will help to develop the right blog topic ideas that are relevant to your niche.
Blogging doesn’t just help to increase your traffic, but it’s also a great way to show that you’re an industry expert. If you have a number of well-written blog posts on interesting real estate topics, new clients will start to trust you more and see you as a real estate leader.
Using a blog for real estate marketing also allows you to create content that can be promoted through different channels, like email marketing or your social media platforms. This is important for a well-rounded digital marketing strategy.
3. Use Email Marketing
Email marketing is one of the best real estate marketing ideas. It allows you to reach potential new clients as well as existing ones. Agents can use email to develop stronger relationships with their clients and target the right buyers with the right communications.
Email marketing also offers some of the best ROI when it comes to online marketing. With the right email marketing tools, it really doesn’t take much to target the right leads with the right content. This can easily result in real estate sales with minimal effort.
Real estate email marketing campaigns can include regular newsletters and updates. You should use email to regularly send out any new listings you have available. It can also be used to share any interesting blog content or industry news you might have. Beyond just advertising listings, email is a great way to nurture relationships with your leads and market yourself as a leader in your local area.
In order to run effective email marketing campaigns, you will need to make sure that you are sending the right content to the right target audience. To do this, you should have a leads database that allows you to segment your leads into different categories. This can include things like existing buyers, or buyers based on their local area. Doing this allows you to send relevant listings to the right target market, increasing your chances of a sale.
4. Make the Most of Social Media
You’re probably already on social media, but are you doing enough to attract more clients? There are loads of social media best practices that real estate agents should be doing to make sure they reach more potential buyers. When it comes to real estate marketing, using social media properly is essential.
Running paid promotions is always helpful to target more home buyers on social media. You should also think about local social media, and how you can keep your real estate marketing plan relevant to your local area. Things like posting about your local neighborhood, joining local neighborhood groups, and running local events can all go a long way for your brand.
Beyond just posting your listings on social media, you should use your channels creatively to help your real estate brand stand out. This can include the creative use of Instagram reels and stories, and posting fun content that helps clients connect with you. You could even dabble in other social media channels, like TikTok, to increase your social media online presence.
If you’re interested in some great social media ideas for your real estate marketing, then check out these 21 tips.
5. Host a Virtual Event
When it comes to real estate marketing, you want to make sure that your business is set up as an industry leader. Hosting an interesting and professional virtual event is a brilliant way to attract new prospects and reach a larger online community. Real estate webinars are easy to host, and they could be the thing that sets you apart from other agents.
Hosting a webinar is also a great lead generation tactic. Everyone who registers to watch will provide you with their contact details, which you can start marketing to. For example, you can host a webinar on how to buy a house for first-time buyers. You can then send new listings of any entry-level properties to all participants because you already know that they are interested in buying their first house.
6. Try Out Online Staging
Physically staging a property through an open house session can be incredibly time-consuming for any real estate agent. A great alternative to this is online, or virtual, staging. Virtual staging can make a big difference to your real estate marketing plan, and it’s an important thing to try out in today’s highly digitalized world.
In terms of marketing, virtual staging of a property is a great way to attract attention, and get more buyers interested in the property. It will also help to eliminate non-interested buyers, saving you what would otherwise be time-wasting open house sessions.
Virtual staging shows that you are up to date with technology trends, and it can go a long way in enhancing your agent website. This is a great feature for attracting your client’s attention and having more buyers choose you to contact.
All you need to do is create a video of the property so that you can show it off more thoroughly than with a photo. Regular videos taken from your phone will work, but you could also use virtual reality or 360° videos if you really want to make an impact. Another option is to host an open house online, where you post a live video of yourself giving a tour through the house. This allows you to stage the house to many different people at the same time.
7. Get Started With Video Marketing
Video content should certainly be a priority for any etate agent, as it allows you to create content that your audience can really connect with. Video is one of the most important mediums for marketing online. These days it’s really not too hard to make highly effective videos.
Whether you’re sharing video content across social media, adding videos to your website, sending out videos in your newsletter, or uploading videos to YouTube, video marketing can help take your real estate business a long way.
Video is a more engaging form of content, and it really enhances the way real estate agents implement their marketing strategies. Whether you’re using video to show off properties, or if you’re just making simple videos introducing yourself, this is a medium that can create a much more personal impact.
Video can also be used in Instagram stories, live videos, or paid ads. You could create video testimonials from happy clients of yours, or post informative videos for anyone seeking your real estate services. When it comes to video marketing, the possibilities are endless. The right video can have a huge impact on your overall marketing strategy.
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8. Hire a Professional Photographer
Yes, running a video walkthrough of a property is an incredible marketing tactic, but photos are still the most popular way to show off a property online. As real estate marketing gets more competitive, and people get more used to seeing quality photos, the importance of getting professional photos taken cannot be overestimated.
It will seem easier to just take some decent snaps with your phone camera, but this might mean losing the sale to another competing real estate agent. Especially when your buyer is scrolling through thousands of listings, you need to make sure that yours stands out.
This is why every agent must use a professional real estate photographer with experience photographing property. This will make a big difference to the quality of the images that you post. It will also help your web pages look more professional.
9. Focus on Content Marketing
We’ve already mentioned the importance of your blog, but great content marketing goes beyond this. You should also be looking towards external sites that can help you to get more traffic to your content. An important element of this is creating backlinks, where other websites link to your content.
Beyond just publishing on your own blog, you could try to post on Quora, Medium, LinkedIn’s publishing platform, or even on other blogs as a guest writer. This will all help to build authority around your name, and eventually draw more visitors to your blog and website.
10. Make it Easy for Clients to Schedule an Appointment
Many real estate agents rely on back and forth emails and phone calls to set up viewings and appointments with their clients. This can make it difficult for clients to make contact, and it can lead to a lot of potential buyers losing interest.
One of the best marketing tips for any real estate brand is to make sure that it’s incredibly easy to set up appointments and viewings with them. To make it easy, you could publish an appointments calendar on your website, or underneath listings, where people can schedule a session with you at the click of a button. This makes it simple for people to set up a meeting with you, and it can save you loads of time on admin and planning your calendar.
11. Offer Gated Content
We’ve mentioned lead generation, and one of the best tactics you can use for this is to come up with a special free offer of gated content. You can create content that your audience will be interested in, and send it to them for free, as long as they provide you with their email address. Now you can add their email address to your mailing list, and start to market towards them.
It’s important that you offer gated content that is appealing enough to your audience for them to give away their contact details. This could include things like helpful eBooks, reports, or free tools.
12. Run a Referral Campaign
Marketing your real estate business yourself is important, but when your clients refer you to their community, the results could be way better. You could simply ask happy clients for a referral, or you could run a referral campaign with some kind of a giveaway.
For example, you could offer a gift card as a prize for a referral contest. If the prize is good enough, you could get your company in front of hundreds of new prospects.
13. Get on Zillow
Zillow is one of the first places that prospects will look for properties and real estate agents, so make sure that you have a good profile. A great Zillow profile should have plenty of good reviews. You can ask your clients to post a Zillow review after their transactions. There is also the possibility to run ads on Zillow. Once you’ve built up a strong presence on Zillow, you can win over a massive new community of users looking to buy properties.
14. Create a Local Business Page on Google
A local business page is a great way to target your community and to make your company prominent for people in your area. When you set up these pages, focusing on the right keywords is important. This will help your company become more visible online. Setting up this page is easy, and having your company location easily available can help you to win over way more web traffic.
15. Gather Leads at Open Houses
Lead generation doesn’t have to be restricted to your online marketing strategy. A great system for gathering leads is to take down lead information at open house events. This is super simple, but asking each attendee to give you their email address will help you to grow your lead database for marketing purposes.
This system works, because your leads will already be interested in your business and are already looking at properties. These are what your business would call “high-quality leads”. Simply send these leads your listings, and you might have some new sales taking place.
If your local real estate company wants to increase sales, then focusing on marketing is seriously important. Anyone who wants to buy or sell property needs to have a strong presence online to help them stand out from the competition. When there are hundreds of other agents and listings available, good marketing can be the thing that gets you ahead.
You have loads of opportunities for real estate marketing available. You don’t have to choose all of them, but make sure that you’re running a diverse enough marketing plan. This is essential for any realtor to boost their sales, get more prospects, and improve their reputation.
Check out our complete guide to local marketing for more local marketing strategies.
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