How to Use Quora for Marketing: 15 Quora Marketing Strategies and Tips
Quora marketing can offer amazing results for your business. It can get you loads of traffic, help you find a bigger target audience, and improve your brand’s reputation. There are various ways that marketers can use Quora to reach the platforms millions of users.
We’ve put together everything you need to know to develop an effective Quora marketing strategy. We reveal the 15 best tips to make the most of this popular question and answer site.
Let’s get started!
What is Quora?
First things first, let’s get an understanding of what exactly Quora is and how it works.
Quora is a leading question and answer website. Users can find loads of useful information through the questions and answers available. The platform covers every topic you can think of, where users provide helpful answers and insights to other users’ questions.
Just like Reddit, Quora uses a system of upvoting. Users can vote for their favorite, or most helpful, answer to questions on Quora. The answer with the most upvotes gets the most exposure.
Quora offers a couple of different functions and features. You can target specific keywords on Quora that relate to your industry, pay to make your content on Quora more visible, target questions on Quora to specific users, and more.
Why Use Quora for Marketing?
Quora is still a massively popular question-and-answer site, and it can bring you loads of traffic. Quora has a great reputation for offering useful information, which makes it a more credible site than many others. If you want to win at thought leadership in your industry, using Quora in your marketing strategy is a great approach.
When looking at Quora marketing, there are several clear benefits that the platform can offer. Firstly, Quora offers excellent visibility. Content on quora can be searched through Google. If you answer the right questions properly, your Quora answers can be seen by thousands of people, who can be driven back to your site. Quora questions and content are also evergreen.
Quora has 300 million monthly active users. You can gain exposure to loads of people on Quora, getting your valuable answers and business out to these users. Quora has great reach, and your user-generated content can become visible to loads of potential customers.
And when you drive traffic to your website from Quora, you will be getting high-quality traffic. Quora users found you because you gave them the answer they were looking for. You’re able to target very specific communities and questions related to your business, which can go a long way in rounding up actual customers.
Finally, Quora marketing helps to boost brand awareness. It allows you to position your business as a thought leader in your industry, and genuinely help people with their questions. This could help your brand to attract more positive support and spread a great name out to the world.
Who Should Use Quora (And is it Still Relevant)?
Should any business use Quora for marketing? Not always. Quora may be a hugely popular site, but it’s best used for certain types of businesses.
Anyone offering international services and products will do well using Quora. This is because the platform allows you to reach and connect with a wider global audience. Some examples of businesses that should use Quora for marketing include SaaS companies, B2Bs, consultants, and any company that is seeking an international audience.
However, Quora could be useful if you’re trying to establish more authority in your industry. Let’s say you run a local bakery. You could use Quora answer threads to get your name known in the baking industry and position yourself as an expert. This can be a useful tactic to help you get more backlinks, get an international audience reading your blog, and following your business. Just remember that the people you attract on Quora probably won’t be walking through your bakery doors. This is why the platform is preferred by businesses reaching a more widespread online audience.
How Quora Can Boost Your Marketing Strategy
Quora can be used to discover exactly what people want to know about your industry. Using Quora helps you discover the kind of questions that people have about your product or service. This gives you a great window into what your customers want to know from you.
For example, you might find that your target audience is always asking “How do I start video marketing?”. If this is a common topic, you can now use it for blog posts. Then you can go back to Quora, and answer questions pointing to your content. This allows you to improve your thought leadership position, and drive traffic to your blog.
Quora can be used to discover popular themes and topics for your content marketing. You can watch what your competitors are doing, connect with the right people, and discover possible problems that your business can address.
That’s Quora marketing in a nutshell. However, using Quora properly to boost your digital marketing includes various best practices that you need to consider. We’ll explore these in more detail below.
15 Best Tips and Strategies for Quora Marketing
If you’re interested in boosting your content marketing and brand authority, then Quora is a great place to start. Here are some of the most important practices to follow when you use the platform to get more traffic and potential customers.
- Set Quora Marketing Goals
- Create an Optimized Quora Profile for Your Niche
- Track the Right Topics in Your Industry
- Find the Right People to Connect With Based on Your Topics
- Choose the Right Questions to Answer
- Research Topics Thoroughly
- Answer Questions With Authority and Provide Value
- Repurpose Your Blog Content on Quora
- Engage With Quora Users
- Discover New Content and Headline Ideas
- Use Graphics in Your Answers
- Make a Quora Page for Your Business
- Make Use of Quora Paid Advertising
- Ask Questions and Gather Content
- Consistently Review Your Analytics
1. Set Quora Marketing Goals
First, start with a plan. Before you just jump in and ask and answer questions, know what your goal is. Do you want to become visible on Google search through Quora? Do you want to drive more traffic to your blog? Are you trying to associate your products and services with relevant questions? Maybe you’re just trying to become a clear authority to the 300 million monthly users.
Whatever the case, outline your goals for your Quora marketing. This will help you to implement the right strategy aligned with these goals.
2. Create an Optimized Quora Profile for Your Niche
When you answer a question on Quora, a short snippet of your Quora profile is visible. This is limited to 50 characters, and it offers you a chance to do two things:
- Increase brand awareness for your business
- Show why you should be trusted as a thought leader
So, make the most of those 50 characters. Include your business name and why you’re qualified to offer the best answer. This would generally include your job title.
The rest of your bio can include more information about yourself and your business. This can include clickable links and @mentions of other users on the platform. In your About Me section, add as much relevant information as possible. Include your work history, education, interests, and cities. You can also link out to your social media profiles.
To really optimize your bio for your niche, you can create a topic-specific bio. This allows you to customize your bio based on specific topics that you answer. For example, you could mention your eCommerce expertise when answering eCommerce questions, and mention your knowledge in social media marketing when answering relevant questions.
To do this, go to your profile and click on the Knows About list in the right column. Choose your topics, and where it says Describe Experience you can add your topic-specific bio.
A strong Quora profile will help to establish your authority within your niche. It will help you to get found on the platform, and it will give people a reason to look for you when they want answers to their questions.
Always remember, Quora is not a platform for obvious promotions. Instead, your goal should always be to provide value and credibility. Your profile and bio should reflect this, and help users to trust your thought leadership.
3. Track the Right Topics in Your Industry
Once your profile is all set up and ready to go, the next step is to follow the right topics that relate to your expertise. This can help you with two things:
- Offering Quora answers to the right questions soon after they are asked
- Keeping up with market research in your industry
Quora allows you to track topics with notifications. This sends the questions and answers within these topics to your inbox every day.
Just search for the topics you are interested in. Each time you click through a topic page, you will find another list of related topics on the side of that page. Explore these topics, and choose the topics you’d like to follow.
There will be a big button that says Follow. This will put that topic in your news feed on your home page. After you follow the topic, you could click on the settings button, and change the email settings to On. This will send the topics to your inbox.
To customize email notifications, go to Email & Notifications under Settings. This allows you to adjust things, like the frequency of the emails you receive.
4. Find the Right People to Connect With Based on Your Topics
Another approach is to follow specific blogs or users on Quora and get notifications each time they publish a new post. All of your favorite blogs and users will appear on your home screen of Quora, or they can be sent to your inbox.
You can receive regular emails from Quora with helpful updates based on who you’re following.
Quora is a social platform, so it’s important to engage with other thought leaders. You shouldn’t just be trying to win over an audience with your answers, but you should also be using Quora to learn from experts in your industry and engage with them.
5. Choose the Right Questions to Answer
Now it’s time to start answering questions and sharing your knowledge. You could just dive right in and answer any question that you might know something about. This takes time though, so it’s best to choose your questions carefully and offer the best possible answers.
Search for topics that relate to your industry. Ideally, you want to choose a topic that matches recent content on your blog. Your brand should have some useful stats or product that relates directly to the question.
Pay attention to the number of upvotes on that question. The more upvotes you see, the more popular that question is. You want popular questions that bring you hundreds of clicks to your website.
It’s always easier to answer new questions though. This will help your answer to gain more popularity, making it easier for your answer to claim the top spot. Questions that are already full of popular answers will be more competitive.
And when you find a question, make sure that you have a clear strategy that allows you to fulfill your Quora marketing goals.
6. Research Topics Thoroughly
Before you dive in and answer a question, make sure that you’re able to offer the best possible thought leadership. Even if you already know something about the question, do a bit of research before you answer. Remember, you’re trying to offer the absolute best, most helpful, insightful answer available.
Read any answers that already exist and make sure you’re able to offer better information than them. Search the topic on Google and make sure that any facts or points you mention are accurate.
7. Answer Questions With Authority and Provide Value
Answering questions properly is one of the most important things to learn on Quora. The bottom line is that you need to add value to the person asking the question. Don’t just try to promote a link or your business, rather focus on offering a really useful answer. The best answers should offer the necessary information in a format that’s quick and easy to digest.
When answering questions, always make sure that you position yourself as an authority. Try to show that you’re passionate about the topic and that you have some real-world experience with it.
Don’t be afraid to add your personality into the answer, or tell a personal story. Just make sure that you include valuable takeaways that answer the question thoroughly.
Finally, add references to your answers. At the end of your answer, include links to help strengthen your case. Ideally, this will be a link to your relevant blog post on the topic.
People go onto Quora to find helpful answers to their questions. Your job is to provide that helpful answer they need and use it to promote relevant content that adds even more value.
8. Repurpose Your Blog Content on Quora
Quora is an excellent platform to promote your blog content. To do this, you should reanswer questions that you’ve already covered in your blog. This will help you to use your blog as a reference to strengthen your answer. It will also help you to easily answer a question that you have authority and experience in.
A good way to do this would be to condense any main points you have in your blog article, and then link out to the article for more information.
Just search for your blog topics on Quora, find any relevant questions and insert your answer from your blog. This is quick, easy, and can help to increase your blog traffic.
Above is an example of how you can condense the main points of your blog post into a helpful Quora answer. Check out the abovementioned blog post here.
9. Engage With Quora Users
You shouldn’t just think of Quora as a search engine full of information. It’s also a form of social media, so you should use it socially.
Quora can be a great place to engage with other users who could be leads and potential customers for your business. You can talk to other users directly on Quora, ask them questions, and follow them.
You can use this to answer any relevant questions about your business. Search for your business and you might find users talking about you on Quora. This is a perfect opportunity to engage with them directly and connect with your community. It can also help to add a human element to your business, making your brand more likable.
10. Discover New Content and Headline Ideas
Quora is the perfect place to find new ideas for your blog headlines. The platform is used by people to have their questions answered and gain helpful insights and advice. For you, this offers a view into the kind of content that people want to find out about.
Search through boards and topics that relate to your business. If you come across frequent questions with a lot of interest, this could be a great opportunity for you to create content around.
Take a look at interesting questions, and incorporate them into a new blog headline. For example, there might be a lot of questions on Quora asking for Instagram hacks. Use the questions to inspire your article, and then go back to the questions on Quora. Answer them with your Instagram hacks, and add links to your article.
When coming up with a headline, you can just type your keyword into Quora. Your search query can be autocompleted, showing you what questions users are searching for based on your keyword. This can reveal some great headline options.
11. Use Graphics in Your Answers
Quora exists to offer information, but nobody wants to be hit with long walls of plain text. Some of the most effective answers on Quora are the ones that look great.
Don’t be afraid to incorporate images into your answers. This could help to explain your answer better while making your information easier to digest. Consider using numbered lists, bullet points, or breaking your answer up into short paragraphs.
Answers that are easy to read are often the top answers
12. Make a Quora Page for Your Business
You can create a page on Quora about absolutely anything - including your company. This is a great way to encourage Quora users to talk about your company and engage with it.
Simply click Create Topic. Create the topic and name it after your business. You can also add a short description of the topic. Now people have a space where they can review the topic and talk about your company. This is a good strategy for gaining more social proof for your business.
13. Make Use of Quora Paid Advertising
Content marketing on Quora can be completely free. You can use the platform to rank your questions and answers organically to drive up traffic and awareness. There is also the option to use Quora as an advertising platform. If you want to gain more visibility quickly, then this is a good solution.
There are different options for paid Quora ads. These work just like ads on other social media platforms, where you target specific keywords and target your ideal audience based on interests. Quora ads use a Cost Per Action (CPA) approach, where users pay on a CPM (Cost per thousand impressions) basis.
To run Quora ads, go to your profile and select Create Ad. You will then be able to access your ads manager. Go to the page titled Manage Ads to access valuable insights into your paid Quora marketing performance. This includes tracking clicks, conversions, impressions, and spend.
Quora offers a particularly useful *Conversion Pixel *for conversion tracking. This offers a clear insight into how your Quora ads are making a difference to your overall marketing strategy.
How much do Quora ads cost?
Quora ads run on a Cost-per-Click (CPC) basis, so the price of your ad is determined by various factors, including your bid. Bidding is done using a live auction system, where CPC bids start at $0.01 USD and CPM bids start at $0.20 USD. Generally, the prices of Quora ads are cheaper than other platforms like Facebook or LinkedIn.
14. Ask Questions and Gather Content
Quora can improve your content marketing by getting users to create content for you. Besides just answering questions to promote your blog content, you can also ask questions and use your answers to create new content.
Let’s say you want to write a blog post about local marketing. You could ask the question “what are the 20 best local marketing tactics for a business?”. Make sure to ask this in the right place on Quora. You can even invite specific Quora users to participate in the question. This allows you to gain exclusive opinions from industry experts.
Once you’ve gathered a few great answers, you now have the basis of some powerful content, with a range of different sources who have contributed.
15. Consistently Review Your Analytics
Just like any type of social media marketing, you need to make sure that you keep track of your analytics and marketing efforts. This is essential for understanding how your marketing on Quora is performing, and what kind of ROI you can achieve.
On your profile, you will be able to review all analytics for the questions that you’ve answered. Just click on *Stats *and navigate to the specific question you want analytics on. This gives you useful insights into how many people viewed your answer, how many people upvoted your answers, and so on. You can also add a tracking link to your answers to see how many click-throughs you’re getting.
The aim of this is to measure up your marketing performance to your goals. You can review how much traffic you are getting from Quora, and how popular your answers are. It can also help you to understand which types of questions and answers work best for your business.
When looking at social media marketing, so many businesses overlook the power of Quora. No matter what type of product or service you offer, people will probably be talking about your industry on Quora. This massive platform has millions of monthly visitors, and it’s a great way to ramp up your traffic and popularity online.
Being one of the biggest questions and answer sites, Quora is the perfect place to establish more authority for your brand, boost brand awareness, increase your audience, and get more links to your website.
Follow the steps above, and you can add a whole new element to your digital marketing strategy.
Want to take your marketing to the next level, but don’t have the time or expertise to do it all? At Wishpond, we offer all of the marketing tools and professional help that your business needs. Book a demo today to see how we can help you run campaigns that make a difference.
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