Landing pages are web pages created as a destination where you send traffic from your campaigns. The only goal of a landing page is to convert a visitor into a lead, usually through a form and online sign-up.
While you could make any webpage the destination of a campaign, the difference is that landing pages only contain a single call to action with no other navigation, minimizing the distractions resulting in a high converting landing page.
What is a landing page builder?
A landing page builder is a piece of software that allows you to quickly and easily design landing pages that are optimized to be high converting. Using a homepage builder such as WordPress to create a landing page is possible, but it can’t match the flexibility of a good landing page builder.
The best landing page builders allow you to easily create a custom landing page using drag and drop editing tools and offer a vast range of templates you can use as the foundation of your designs.
Who should use landing page builders?
You’ll need to assess whether the use case of landing pages makes sense for your business needs. Some of these use cases include:
- If you’re running campaigns like Google Ads or Facebook Ads, you’ll need a landing page builder to experiment rapidly and reduce your acquisition cost.
- If you’re looking to A/B test your call to actions, value proposition, or features, landing page builders are a lot more affordable than enterprise A/B testing tools.
- If you’re selling high ticket items, using a landing page allows you to have longer pages with more information such as testimonials or feature explanations to build a robust e-commerce sales page.
Do you need a website to have a landing page?
The great thing about landing pages is that you don’t need a website to use them. You only need a domain name to connect your landing page and point your campaign to. Of course, you can also maintain a site and have separate landing pages for your campaigns.
Do landing pages impact SEO?
Landing pages don’t impact SEO. In fact, they can’t be indexed because they aren’t made up of HTML code that Google can understand. This means that if SEO is one of your goals for your landing page, you’ll need to consider using builders such as WordPress to make your landing pages a part of your website.
How did we choose the best landing page builder?
When you’re looking at the best landing page builders, there are a number of factors you should consider when trying to decide which is best for your business. Apart from your available budget for such a marketing tool, you’ll also need to consider which features it offers. Important features to consider in a landing page builder include:
- Pricing plans
- Ease-of-use
- A stable & smooth editor
- A selection of high-quality templates
- Simple but customizable
- Integrations with other apps and tools
- A/B testing
- Analytics
Best All-in-one Solution
- Wishpond
Best Free Solution
- Ucraft
Best Standalone Solution
- Leadpages
The 13 Best Landing Page Builders:
- Wishpond
- Leadpages
- Instapage
- Hubspot
- GetResponse
- Systeme.io
- Unbounce
- Landingi
- Ucraft
- ClickFunnels
- ShortStack
- Lander
- Elementor
1. Wishpond
Price Plans:
- Starting Out $49/mo
- Everything You Need $99/mo
- Rapid Growth $199/mo
I’m a bit biased here, but in my opinion, Canvas by Wishpond is the best landing page builder out there. Creating eye-catching landing pages is simple, thanks to the drag-and-drop editor which allows you to place elements exactly where you want them.
With Canvas, you can make your pages mobile-responsive with one click, easily group objects, get access to easy-to-understand analytics, and can easily export your list of leads.
Thanks to the Stripe integration, your landing pages can also accept payments for a product or service and not just generate leads.
What sets Wishpond apart though is that you also get all the other tools you need to generate more leads, get more customers, and boost sales. These include tools such as email and marketing automation, lead management, pop-ups, online forms, and social contests.
Additionally, you also get access to tools such as appointments to let customers book a time with you, marketing funnels to create custom multi-step customer journeys, and a Shopify marketing platform to grow and track your Shopify store.
Pros
- Simple, code-free editor
- Unlimited campaigns and visitors on all plans
- Additional digital marketing tools
- Accept Payments
Cons
- No A/B testing in the ‘Starting Out’ plan
Features
- Over 100 mobile-responsive templates filtered by industry
- A/B testing
- Payments with Stripe Integration
- Third-party conversion tracking
- Integration with Slack, Twilio, GoToWebinar & 12 CRMs
- Multiple publishing options:
- Publish your campaign on a custom domain,
- Wishpond subdomain,
- embedded,
- or in a Facebook tab.
- Unlimited campaigns and visitors
- Unlimited user accounts
- Custom CSS & Javascript
- An extensive knowledge base
- Live chat support
- Built-in speed optimizations to ensure your pages load super fast every time
2. Leadpages
Price Plans:
- Standard $27/mo
- Pro $59/mo
- Advanced $239/mo
Leadpages helps small businesses connect with an audience, collect leads, and close sales. It allows you to easily build websites, landing pages, pop-ups, and alert bars. With its drag-and-drop editor, content is easy to move around in Leadpages, and the landing page builder gives you the ability to make your pages mobile-responsive.
Leadpages also allows you to accept payments for goods or services on your landing pages, however, this feature, along with A/B testing, is only available on the Pro plan or higher. Similarly, if you’re looking for an option with customer support beyond just email, then you’ll need to upgrade to the Pro plan.
All plans allow you to create unlimited landing pages with unlimited traffic and leads, but you can only use one custom domain on the Standard plan, 3 on the Pro plan, with a maximum of 50 on the Advanced plan. You do however get a free year of domain registration included with all plans.
Pros
- Includes Pop-Ups and Alert Bars
- Affordable option
Cons
- Very little customer support on the lowest pricing tier
- A/B testing not available on lowest pricing tier
- No support for payments on the lowest pricing tier
Features
- Over 160 mobile-responsive templates
- Landing Pages, Pop-Ups, Alert Bars
- Unlimited Traffic & Leads
- 40+ Standard Integrations
- Online Sales & Payments
- A/B Split Testing
- Lead notifications
- Tech support
3. Instapage
Price Plans:
- Building $199/mo
- Custom Unique based on your needs
Instapage is a landing page builder designed to create, personalize, & optimize post-click landing pages at scale. It includes six products and hundreds of features built specifically to help you increase your advertising conversion rates.
These products include Instablocks to quickly scale with page blocks that you can save and reuse, AdMap that lets you visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place, Thor Render Engine for fast landing page load speeds, real-time visual collaboration, experimentation with A/B testing and heatmaps, and personalization.
Since Instapage is aimed at enterprise-level businesses, the fact that features such as Heatmaps, Personalization, Multi-Step Forms, and Salesforce & Marketo integrations are only available on custom plans, which can get expensive.
Pros
- Instablocks make designing your landing pages simple
- Plenty of templates
Cons
- Heatmaps, Personalization, Multi-Step Forms, and Salesforce & Marketo integrations are only available on custom plans
- Custom plan can be expensive
Features
- 500+ customizable layouts
- Server-Side A/B Testing
- Real-Time Visual Collaboration
- Conversion Analytics
- Zapier Integration
- HubSpot Integration
- Salesforce Integration
- Marketo Integration
- Heatmaps
- Multi-Step Forms
- 1:1 Ad-to-Page Personalization
- AMP Pages & Experiences
4. HubSpot
Price Plans:
- Starter $45/mo
- Professional $800/mo
- Enterprise $3,200/mo
HubSpot offers marketing, sales, and service software, including a landing page builder. Its’ landing page builder offers great customer support, extensive onboarding content, plugin support, form creation, and page design, along with the ability to easily add videos, tracking pixels, or other custom content.
While HubSpot’s Starter plan does remove HubSpot branding from your landing pages and supports unlimited landing pages and custom domains, and gives you access to simple templates, you’ll need to upgrade to the Professional plan if you want to use features such as A/B testing, smart content, or their design manager which at $800 per month isn’t cheap, but does include a whole host of other tools.
Pros
- Great customer support and documentation
Cons
- Requires a professional plan to enable A/B testing, smart content, and the design manager
- Professional plan is expensive
Features
- Forms
- Email marketing
- Ad management
- Custom domains
- Simple templates
- Professional: Includes smart content, design manager, and A/B testing
- Enterprise: Includes adaptive testing options
5. GetResponse
Price Plans:
- Basic $15/mo
- Plus $49/mo
- Professional $99/mo
- Max Custom pricing
GetResponse is a powerful, simplified tool to send emails, create pages, and automate your marketing. Its’ landing page builder features a drag-and-drop editor that makes it a snap to move elements around your landing page. Also included are built-in analytics, integration with platforms such as AdWords, Bing, and Facebook, integration with GetRespone’s email platform, 1000s of stock photos and templates, A/B testing, payments with PayPal, and access to other tools such as creating webinars.
Although all plans include unlimited landing pages, split testing, and support for custom domains, if you want to use more than one of their multi-step sales funnels, you’ll need to upgrade your plan to a higher tier.
Pros
- Basic plan is a very affordable option
Cons
- Only 1 Sales funnel with Basic plan
Features
- Split Tests
- Unlimted pages and visitors
- Custom domain
- Email marketing
- Website builder
- Autoresponders
- Unlimited landing pages
- Sales funnels
- Unlimited lead funnels
- Facebook & Google Ads
- Chats
6. Systeme.io
Price Plans:
- Free
- Startup $27/mo
- Webinar $47/mo
- Enterprise $97/mo
Systeme.io is an all-in-one marketing platform that can be used for creating a blog, create sales funnels, and more. Its’ landing page builder offers customer support, default support for mobile-responsive landing pages, intuitive components, and a drag-and-drop builder.
Offering a number of other features, including email and marketing automation, Systeme.io also includes blogging capabilities, landing page templates filtered by industry, A/B testing, integration with Zapier and other platforms, the ability to create sales funnels, tools to maximize the customer conversion rate, popups, evergreen webinars, and affiliate program maintenance.
Systeme.io doesn’t differentiate between landing pages and sales funnels, and its’ free plan allows up to 3 sales funnels with 10 steps each, while the Startup plan allows for 10 sales funnels with 50 steps each, the Webinar plan allowing 50 sales funnels with 300 steps each, and the Enterprise plan allowing an unlimited number of sales funnels with an unlimited number of steps.
The number of A/B tests you can run also changes depending on your membership plan with the Free, Startup, Webinar, and Enterprise plans allowing 1, 10, 50, and unlimited tests respectively. As such, Systeme.io is a great choice if you want to sell a product or service with your landing page.
Pros
- Accepts both PayPal and Stripe payments
Cons
- Limited number of sales funnels on lower plans
- Sales funnels and landing pages not differentiated
Features
- Sales funnels
- Blogs
- A/B testing
- PayPal & Stripe integration
7. Unbounce
Price Plans:
- Launch $72/mo
- Optimize $108/mo
- Accelerate $180/mo
- Scale $270/mo
Unbounce offers both a classic landing page builder and an AI-powered platform. While it may not be for beginners, Unbounce does offer plenty of advanced features but those come at a price. Unbounce features plugins, form creation and page design, an easy drag-and-drop builder, easy-to-understand analytics, and the ability to build pages that are mobile-responsive.
Unbounce includes over 100 templates, integrations with tools like WordPress, HubSpot, and MailChimp, the ability to add sticky headers, popups, and maps, as well as support for custom scripts and pixels.
Although Unbounce does support A/B testing this is only unlocked in the Optimize plan, along with Dynamic Text Replacement and Smart Traffic, while AMP is only included in the Accelerate plan and higher.
Pros
- Includes popups and sticky bars
- AI-powered designs
Cons
- AMP, Dynamic Text Replacement, and A/B testing only available on higher price plans
- Expensive, especially the highest tier plan
Features
- Smart Builder
- Integrations & Webhooks
- Fully Customizable Templates
- Popups & Sticky Bars
- Advanced Targeting & Scheduling
- Real-Time Conversion Analytics
- A/B Testing
- Accelerated Mobile Pages (AMP)
- Dynamic Text Replacement
8. Landingi
Price Plans:
- Create $55/mo
- Automate $79/mo
- Agency $149/mo
Landingi allows you to quickly and easily build landing pages. With very simple pre-made designs, Landingi can be difficult to use, especially its mobile editor. However, it does offer plugins, form creation, and page design.
Included are over 400 templates, the ability to import other landing pages to clone them, and to capture leads and perform automations on them.
While the basic Create plan does include access to CRM/sales & email integrations and a WordPress plugin, for access to A/B testing, Autoresponder, Funnels, Campaign scheduler, and Smart sections you’ll need to upgrade to their Automate plan.
Pros
- The number of subaccounts, domains, or unique visitors/month can be upgraded separately
- Unlimited conversions
Cons
- Create plan doesn’t include A/B testing
Features
- Landing page & pop-up builder
- 400+ landing page templates
- CRM/sales & email integrations
- WordPress plugin
- A/B/x testing
- Autoresponder
- Funnels
- Campaign scheduler
- Smart sections
9. Ucraft
Price Plans:
- Free
- Pro Website $10/mo
- Pro Shop $21/mo
- Unlimited $69/mo
Ucraft is a website builder that also allows you to create landing pages. It features a drag-and-drop editor, form creation, and page design, with several simple templates on offer. However, with only around 20 integrations, Ucraft’s landing page builder is limited, lacking even A/B testing in its feature set.
For the price though, Ucraft can’t be beaten, with the free plan offering you the ability to connect a custom domain and create up to 15 pages with SSL security, unlimited bandwidth and Google Analytics. If you need access to Ucraft’s integrations or you want to accept payments, you’ll need to upgrade to their Pro plan, however, at $10 this is very affordable.
Pro
- Cost-effective
- SSL encryption
Cons
- No A/B testing on any plans
Features
- Custom domain
- SSL Security
- Unlimited Bandwidth
- Google Analytics
- SEO, Designer & Blogging Tools
- 20+ Integrations
- Stripe & PayPal payments
10. ClickFunnels
Price Plans:
- ClickFunnels $97/mo
- ClickFunnels Platinum $297/mo
- Two CommaClubX $2,497/mo
ClickFunnels describes itself as a website and sales funnel builder for entrepreneurs. With the ability to easily add custom code and video, ClickFunnels is an easy-to-use landing page builder that also offers plugins, form creation, and page design.
Although it offers a number of landing page templates for you to use, the remaining features are limited, with the ability to capture leads in any format standing out.
The basic ClickFunnels plan allows you to create a maximum of 20 funnels with 100 subpages, with 3 custom domains and payment gateways, while their Platinum plan allows you to create an unlimited number of funnels and pages with a maximum of 9 domains and payment gateways.
Pros
- Many great pre-built funnels
Cons
- Fewer customization options than other tools
Features
- A/B testing
- Payment Gateways
- Custom domains
- Follow-up funnels
11. ShortStack
Price Plans:
- Business $99/mo
- Agency $249/mo
- Brand $499/mo
ShortStack allows you to create online contests, hashtag giveaways, landing pages, websites & emails. According to other ShortStack’s reviews, this landing page builder is very user-friendly, however, its feature-set is lacking.
While templates do include contests, giveaways, quizzes, and email collection giveaways, the only other features are the ability to collect user-generated content and automate emails to leads captured by these pages.
Aside from the limited landing page features, ShortStack also requires you to upgrade to the Agency plan if you want to remove their branding from your landing pages and use custom domains for them.
Pros
- Social and email integration
Cons
- Basic plan includes ShortStack branding
- No custom domains on basic plan
Features
- Unlimited Campaigns
- Contests
- Unlimited Emails
12. Lander
Price Plans:
- Basic $16/mo
- Professional $83/mo
Lander is aimed at smaller businesses, and while the price reflects this, the feature-set is pretty limited. Lander does give you access to the code, allowing you to customize the landing pages. A/B testing is also included in all packages, as well as Facebook landing pages. However, the integrations are limited, and the editor could be better.
Pros
- Basic plan includes A/B Testing
- Email integration
Cons
- No integrations in Basic plan
Features
- Custom Domains
- SSL Encryption
- Facebook Landing Pages
- A/B Testing
- Auto-Fill Forms
- Email Marketing integration
- Custom Code Editing
- Webhook Integration
- Zapier Integration
- Marketo
- Salesforce
- Dynamic Text Replacement
13. Elementor
Price Plans:
- Free
- Essential $49/year
- Advanced $99/year
- Expert $199/year
Elementor is a landing page builder created specifically for WordPress. Using Elementor, you can create a landing page for your WordPress site without having to know how to code. The price for Elemetor scales with the number of installations, not features.
These features include its code-free editor, an open-source project for developers, popup builder, dynamic content, and theme builder. For many of the add-ons, you’ll be relying on 3rd party plugins, though.
Pros
- Cost-effective
- Great range of designs
- Designed exclusively for WordPress
Cons
- Relies on many 3rd party addons
- No native A/B testing capabilities
Features
- Live Editor
- Responsive Design
- 90+ Basic & Pro Widgets
- 300+ Basic & Pro Templates
- 60+ Pro Website Kits
- Theme Builder
Landing Page Builders Compared
Related Content
- 25 Best Lead Generation Landing Page Designs & Examples
- How Many Landing Pages Do I Need On My Website?
- 25 Best Coming Soon Landing Page Examples You’ll Want to Copy
- Why Should I Use Landing Pages on My Website?
- Landing Page FAQ: Landing Page vs Squeeze Page?
- The Best Landing Pages for Native Ads All Have These 6 Components
Wrapping Up
As you can see from the above, there are many different landing page builders out there, and deciding on which is the best landing page builder for your needs will require an examination of the features listed above along with your budget. But if you’re looking for
What do you think of the landing page builders listed above? Are you already using a landing page builder? If so, which one and how do you find it? Let me know in the comments below.
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