6 Link-Building Strategies To Boost Your eCommerce Website
Link building for eCommerce websites isn’t an easy task. It is pretty tricky and is why many websites struggle to get the links they need to move their website forward.
There’s no doubt that link building is an important SEO strategy for eCommerce websites. The good thing is that there are several strategies that you can use to create links from your website and also get other websites to link to your website.
Link building helps to improve your SEO scores and, with time, improves your website’s organic traffic. A perfect way to do this is to generate different types of links to your website. To achieve this, you need to use several strategies to be in third-party links to your eCommerce website, drive traffic, and increase your revenue generation. This article discusses six tested and trusted techniques to boost your eCommerce website.
This is one of the most effective strategies for link building. As the name implies, outreach involves reaching out and introducing your content to others in your niche. The point here is to make yourself more visible to other people in the same niche. It does not necessarily have to be content that you introduce them to. Instead, give them something that's link-worthy. It could be your brand, personality, business, service, or product.
An example of a brand that has used this strategy successfully is Ahrefs. Several businesses link to this brand because they find their tools useful.
Once you can achieve this with your brand, it shows that your content, product, or service is helpful to a demographic of people and solves their problems. Next, try to reconnect more with this demographic and reach out to more of them. The more of this set of people that find your product, service, and brand useful for their cause, the more they link back to you.
In outreach, the most important thing is to have assets that people can link to. People must have found your asset helpful before they link back to you.
2. Guest blogging
This is an old link-building strategy, but it remains very effective. In guest blogging, you are going to be writing articles for other websites within your niche. You will add a link to your website in their article. Once they publish your article on their website, they will automatically link back to your website through the link you added. That’s simple!
In the image above, the guest blogger adds his website to the author bio section of the guest article. That’s how guest blogging works.
If you don’t know how to find good prospects for your guest post, you should try the standard method: looking for websites that are actively looking for guest bloggers. The Google search operators tool will help you achieve this.
Website owners often have a ‘write for us’ page for guest bloggers. You can create a list of good websites for your guest post and pitch your guest post idea to them. If it is good enough, they are unlikely to turn it down.
3. Broken link building
There are three steps involved in this strategy:
- Find a website that has a broken link.
- Create a similar content to the broken link
- Ask websites linking to the broken resource to link to your content instead.
Using the broken link building takes a lot of time as you have to create the content and then reach out to the other websites, but it is pretty effective. You can make this easy for yourself by using tools to find broken pages within your niche. These tools will show several broken pages and the websites that are linked to the broken resource. So you recreate the content and reach out to the websites. For example, if ten websites link to the resource, you have ten prospects that may be willing to put their links on your website instead.
4. Link reclamation
There’s no doubt that it is difficult to build links. However, what you probably did not know is that you are constantly losing backlinks too.
This image shows the number of backlinks from referring domains that a website lost over seven days. This is a natural process that can be countered by consistently building streams of new links. However, it is usually easier to reclaim lost links.
According to a research paper writing service, there are many reasons why sites lose links, but the two primary reasons are:
- Your link was removed from a page you linked to.
- The page you linked to no longer exists.
If your link was removed from the page, then there is a reason that happened. For example, it may be that the author revamped or updated the content, and the link no longer fits in. There are several reasons why this can occur. If you can find out the cause, you can make appropriate changes and reach out without being pushy.
It could also be that the page was deleted intentionally, and there is nothing you can do about this. You can reach out to the website owner if you notice this. They will reinstate this if it's a mistake. This can be an avenue to start a relationship with them to bring about more link-building opportunities.
5. Unlinked mentions
There are times when other websites mention you, your product, or your business and do not link back to you.
The image is an example of this. The content mentioned several tools but didn't link to any of them. Mentions like these are one step into link building. It means that the author or website knows about you as they mention you in their article. All you need to do is reach out to them and convince them to add a link to the mention. They are likely to oblige your request since they mentioned you.
There are several tools that you can use to find such websites. These tools show you different mentions from all over the internet. Then you focus on the ones that are high-quality pages and reach out to them.
6. Pay to promote linkable assets.
Linkable assets are content pieces that deserve links. One way to ensure you get links to them apart from the outreach method is through paid promotions. You can promote this content with PPC ad networks or Facebook ads to get it in front of more people. It does not require much expense; spending between $50 and $100 will be enough.
According to an article in assignment help UK, this will get your content in front of more people, and if it resonates well with them, they may link to it from a niche forum, website, blog comment, or discussion board. You don’t even have to do this for links. Just do it to get the content out in front of as many people as possible, and you'll find that many of the audience will link back to it.
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Link building is quite tricky, but it is not impossible. Nevertheless, such simple though efficient strategies as outreach and guest blogging will come in handy if you want to enhance your website’s traffic.
At the same time, broken link-building may seem a bit complicated at first, but it gets easier with practice and improves your SEO significantly.
Still, you should be attentive and follow if there are any lost links. Hence, understanding the cause and trying to reclaim them may open even more link-building prospects.
One more frequent obstacle is that some websites mentioning you fail to link to your website. So, do not hesitate to reach out and ask them to add your link.
Finally, paid promotion is always an option at your disposal. All the strategies mentioned are proven, and if you implement them right, you will definitely see the results soon.
Written by our guest writer Jessica Chapman, a writing editor for a college paper from Chicago.
She is into sports and politics and enjoys traveling.