Twitter for Professionals: What is it and How to Create an Account

Have you noticed a briefcase icon and some text describing the profile type on certain Twitter accounts? That’s thanks to a new feature called Twitter for Professionals, that’s aimed at businesses and creators using the platform to market themselves.

So what advanced profile features does Twitter for Professionals provide, and how can you sign up for it? I’ll be covering exactly that in this article, so let’s jump in!

What is Twitter for Professionals?

Twitter for Professionals was first announced in April 2021 and helps anyone that uses Twitter professionally to differentiate themselves from personal accounts.

For example, if you use Twitter to market your business, you can use a professional account to showcase your products and services directly from your profile alongside important information such as business hours and location.

It also makes it easy for your followers to subscribe to your newsletter, if you have one, by providing a subscribe button that you can add to your Twitter profile.

You can even plan your tweets in advance by using software like Hypefury that allows you to schedule tweets to post, if work or life get too busy and you just don’t have the time

Another feature is access to Twitter Ads, which lets you promote your tweets.

Since Twitter for Professionals is free, you have nothing to lose from trying it out.

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How to Create a Professional Account on Twitter

On the Web

Creating a professional account on the web is simple.

1. Visit Twitter.com and log into your account, or create a Twitter account if you don’t have one already.

2. Click on More in the sidebar menu on the left.

Twitter Web Profile

3. Click on Twitter for Professionals.

Twitter Web More Menu

4. Click on Agree & Continue.

Twitter Web Twitter for Professionals

5. From the provided options, choose the category that best describes your Twitter profile. At the time of publication, there were more categories to choose from on Twitter for iOS and Android than the web version of Twitter. So if you can’t find a category that fits your profession, either switch to the mobile app now and follow our guide below, or select a temporary category and update it via mobile, which is also shown below. Then click on Next to proceed to the next step.

Twitter Web Select Category

6. Select an account type that best aligns with your profession, either Business or Creator. Then click on Next to move on to the final step.

Twitter Web Select Account Type

7. Congratulations! You’ve enabled your professional account. You can click on Customize your profile to update your professional profile now, pick some topics to follow, or click on Skip for now to wrap up the process.

Twitter Web Welcome to Twitter for Professionals

On Twitter for iOS & Android

The process of creating your professional account on mobile is pretty much the same as on the web.

1. Tap your profile photo in the top left corner to bring up the sidebar menu. Then click on Twitter for Professionals.

Twitter Mobile Menu

2. Click on Agree & continue.

Twitter Mobile Twitter for Professionals

3. From the provided options, choose the category that best describes your Twitter profile. Then click on Next to proceed to the next step.

Twitter Mobile Select Category

4. Select an account type that best aligns with your profession, either Business or Creator. Then click on Next to move on to the final step.5.

Twitter Mobile Account T ype

5. And there you go! You’ve enabled your professional account. You can click on Customize your profile to update your professional profile now, pick some topics to follow, promote a tweet, or click on Skip for now to wrap up the process.

Twitter Mobile Welcome to Twitter for Profesionals

How to Edit or Switch Your Professional Account

If you’d like to change the category of your professional profile or switch account types, you can do so easily via the Edit Profile option.

On the Web

To edit your Twitter profile on the web, do the following:

1. Visit Twitter.com and click on Profile in the sidebar menu on the left.

2. From your profile screen, click on the Edit profile button underneath your banner on the right.

Twitter Web Profile

3. Scroll down on the Edit profile page that appears and click on Edit professional profile.

Twitter Web Edit Profile

4. To edit the category of your professional profile, click on Category. To change your account type back to a personal account or a different professional account, click on Switch account type.

Twitter Web Edit Professional Profile

On Twitter for iOS & Android

To edit your Twitter profile via the mobile app, do the following:

1. Tap your profile photo in the top left corner to bring up the sidebar menu. Then click on Profile.

Twitter Mobile Menu

2. Click on the Edit profile button on the right underneath the banner.

Twitter Mobile Profile

3. Click on the Edit professional profile button at the bottom of the screen.

Twitter Mobile Edit Profile

4. To edit the category of your professional profile, click on Category. To change your account type back to a personal account or a different professional account, click on Switch account type.

Twitter Mobile Edit Professional Profile

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Wrapping Up

Is can you see, signing up for Twitter for Professionals gives you several benefits, helping you differentiate your account from personal ones, share important information with potential customers, and promote your products and services.

It’s also easy free and easy to set up, so if you’re a business owner or creator on Twitter, switching to a professional account is a great idea with little risk.

Have you switched to a professional account? How do you market your business on Twitter? Let me know in the comments below.

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