The Best Time to Post On TikTok in 2023 Revealed


TikTok is massive, and it’s one of the best social media platforms to go viral on. If you want to attract as much engagement as possible, then you need to know the best time to post on TikTok.

The time you post on TikTok directly affects how many views, likes, comments, and shares your content gets.

You might be creating some amazing videos, but if you’re posting them at the wrong time, there’s a good chance nobody will see them.

Follow this guide for everything you need to know about when to post on TikTok, including a few tips to help you create content that gets more views.

Let’s get into it!

  1. Why Do You Need to Know the Best Time to Post On TikTok?
  2. What is the Best Time to Post On TikTok?
  3. How Do You Find the Best Time to Post On TikTok?
  4. 5 Ways to Optimize Your TikTok Content
  5. Frequently Asked Questions


Why Do You Need to Know the Best Time to Post On TikTok?

To get your TikTok videos going viral, they need to end up on the ‘For You’ feed.

This is the feed that the TikTok algorithm uses to display content relevant to your interests and past interactions on the app. If your TikTok videos end up on the ‘For You’ feed, you’ll reach a lot more people interested in the type of content you’re creating.

So if you want to know how to get more views on TikTok, the answer is to end up on the ‘For You’ feed.

Posting your content at the right time plays an important role in this.

One of the main factors that the TikTok algorithm considers is the amount of engagement each post on TikTok has. A post on TikTok with more likes, comments, and shares has a greater chance of being featured because TikTok sees these posts as more popular.

If you post on TikTok when your target audience is online and most active, your content will get more engagement straight off the bat. This immediately sends a good sign to the TikTok algorithm, which will help you pick up more traction and engagement as your video gets more exposure.

So optimizing your TikTok posting times will increase your chances of getting higher engagement levels, and featuring on the ‘For You’ page.

Imagine posting on TikTok when your audience is asleep. Nobody will engage with your content. And when your audience wakes up, there’s a good chance your video will be buried deep underneath more recent TikTok content. And if you want to go live on TikTok, you will need to make sure you know when your audience is most active so that they will see your live stream.

So, finding the best time to post can determine how big your audience really is.

What is the Best Time to Post On TikTok?

All you probably want to know is when to post on TikTok to get maximum engagement, right?

Unfortunately, there’s no distinct best time.

The best time to post on TikTok depends on where your audience resides and when they are most active. Every TikTok account will have a different optimal posting schedule based on its audience and time zone.

But wait, there is a global best average time that you can use as a guideline.

According to a study by Influencer Marketing Hub, there are a few average best times to post on TikTok that tend to get more engagement. These are:

  • Between 6am – 10am and 7pm – 11pm
  • The best days to post on TikTok are Tuesday, Thursday, and Friday.

Best time to post on TikTok

Use this average best posting time as a basic guideline.

However, if you really want to optimize your TikTok strategy, you’ll need to figure out the best time to post based on where your audience is located and how they interact with social media platforms.

TikTok’s analytics section and a bit of your own research can help you determine the best time to post high-performing content for your audience.

How Do You Find the Best Time to Post On TikTok?

Every TikTok account is different, with a unique audience. This means the universal best time to post on TikTok doesn’t always apply.

Instead, you’ll need to figure out the best time to post based explicitly on your TikTok profile.

Follow these simple steps to help you understand when to post on TikTok to get you as much engagement as possible.

Step 1: Use a TikTok Pro Account

To figure out the best TikTok posting times, you’ll need to access TikTok analytics. You can only do this by changing your basic account to a *Business/TikTok Pro *account.

Here’s what you do:

1) Go to your profile page, tap the three dots in the upper right corner, and tap Manage My Account
2) Now tap on Switch to a Business/TikTok Pro Account

TikTok Pro Account

3) Choose your business category
4) Tap Done

TikTok Pro Account

Now you have a Business/TikTok Pro account to access analytics easily. You can find the Analytics section under Creator Tools.

TikTok analytics

TikTok analytics offers three main insights: overview, content, and followers.

@tiktokforbusiness With a Business Account you can access the Web Business Suite and tap into key insights, inspiration and more! #learnontiktok #businesscheck ? original sound – TikTok For Business

To discover the best TikTok posting times, you’ll need to find out where your audience is located.

Step 2: Discover Your Top Territories

You need to find your audience’s location to optimize when you post on TikTok. This will get your videos appearing on more screens.

This is particularly important if you have a global audience that spans multiple time zones because it will help you find a few sweet time spots for posting content that matches these different time zones.

To find where your audience is located, go to the Followers tab in TikTok analytics, and scroll down to Top Territories.

This provides a clear breakdown of where your followers are located.

TikTok analytics top territories
Image: SocialPilot

You can see how many followers are based in which countries, although you can’t see which cities these followers are based.

Now you know where your audience is, but you might find a problem when using this data to find out when to post on TikTok.

In many cases, audiences can cover vastly different time zones. For example, you could have three main audience segments in the US, UK, and Australia. Which time zone do you choose when you post on TikTok?

Don’t worry; there’s an easy way to refine this even more to understand the absolute perfect posting time to post content.

Step 3: Find When Your Followers are Most Active

TikTok analytics doesn’t only show you where your audience lives; it also shows you when they’re most active.

You can pinpoint your followers’ activity down to their most active hours, helping you discover exactly when to post on TikTok and plan your content schedule.

Go to the Followers tab in analytics and scroll down to Followers Activity.

This shows you when your followers were most active over certain days of the week. You can even refine this to the specific hours of activity for each day.

TikTok analytics
Image: SocialPilot

Now you can look at your account’s daily and hourly data to figure out exactly when your audience is most active on TikTok. This helps you zone in on the perfect time to post to attract maximum engagement and start posting at the best time to make your videos discoverable.

Top Tip: All of the data in TikTok analytics is presented in Coordinated Universal Time (UTC). Convert this data to your audience’s time zone.

Step 4: Track Your Best Performing Content

The last step to optimize your TikTopk posting time is to track how your previous content has performed.

Look at your best-performing content and take note of when you posted it. See if there is any pattern between the posting day and time.

If you see that three of your top-performing posts were all posted on a Tuesday, you have a clear indicator of the best day to post.

If you go to the *Content *tab under analytics, you can gain insights into the content you’ve posted over the last seven days.

There are many performance metrics to monitor. These include likes, comments, shares, reach, and the average watch time of your videos. You can see how much traffic your featured content is getting from the ‘For You’ page and see how many views it’s getting from around the world.

Basically, you get all of the metrics you need to monitor your content and see how well it performs.

Step 5: Track Your TikTok Content Performance

When you post on TikTok, you can only use the app’s analytics tools to track the last seven days of engagement. So if you want to monitor the total performance of your posts, you’ll need to track this manually for greater insights on follower activity.

Having an entire month’s worth of TikTok data in a spreadsheet will help you make more informed decisions on when to post. This gives you a complete picture of the best days and times to post, and it lets you know what was the most engaging content you posted.

You can also include as many different metrics in your TikTok performance spreadsheet as you want. This can include:

  • Posting Day and Time
  • Video Title
  • Video Likes
  • Video Comments
  • Video Reach
  • Video Shares
  • Video Average watch time
  • Video Views
  • Traffic Source
  • Primary and Secondary Audience Territories

Simply list your TikTok posts and include the time and day you posted them. After a month, check the post and fill out the different engagement metrics. As you continue to do this, you’ll better understand how your content performs.

This is also a great way to experiment with different posting times to find the busiest hours to post.

You’ll probably find that there are multiple best times to post on TikTok, and that’s ok. You don’t have to post at the exact same minute every day, but having a general understanding of the best times is always helpful.

You’ll also want to post throughout the week, and not just on a single day. This means you’ll have multiple options for the best times to attract engagement on different days.

@managedbyskye ???? #besttimetopost #tiktokgrowthtips2022 #growyourtiktok #tiktokcontentcreator ? Roxanne – Instrumental – Califa Azul

5 Ways to Optimize Your TikTok Content

Now that you know the best time to post on TikTok, this doesn’t necessarily mean you’ll suddenly be going viral. The thing that matters the most is the quality of your content and not just the best time to post.

Here are a few tips to help you create better TikTok content and achieve better engagement.

1. Stay On Top Of TikTok Trends

One of the best ways to attract a lot of engagement and get featured on the ‘For You’ page is to post about something that’s trending on TikTok.

TikTok is all about trends. This could be in the form of trending audio content, viral challenges, trending hashtags, and more.

Understand the latest TikTok trends and include them in your TikTok strategy. By simply posting about the right kind of content, you’ll have a much better headstart to going viral. And if you know the best time to post, you’ll get even more reach with this content.

2. Find What Makes You Special

The trick to building up a massive TikTok presence is finding your personality and letting it shine on the social media platform.

TikTok is all about having fun and showing your personality. As soon as you find your X-factor, focus on it for all your content. Your audience will love it.

This will make it easier to attract a bigger audience and create videos that perform better. Heck, it might even help you get verified on TikTok

@jera.bean YOUR TIKTOK IS LACKING PERSONALITY ? #tiktokadvice #socialmediaadvice ? original sound – Jera Bean

3. Post More Frequently

It’s not just about finding the best time to post, but it’s also about how often you post.

This may be obvious, but the more often you post, the more engagement you’ll attract. Creating more content makes it easier to gather more views and reach more people.

The good thing about TikTok is that these videos don’t have to be difficult to make. Don’t worry too much about looking perfect or producing Hollywood-worthy content. Just have fun with it and be natural.

The more you post, the better you’ll get at making TikTok videos. Soon you’ll discover just how much you can do with this fun video medium.

Of course, don’t just plan an endless stream of content because you want to offer more videos. Rather post content of a higher quality, than sacrifice quality for volume.

@khaby.lame #??Perfavore non fare questo con la Pizza?? #??Please don’t do that with Pizza ?? #LearnFromKhabi #LearnWithTikTok #ImparaConTikTok #pizza ? suono originale – Khabane lame

4. Join Challenges

Viral challenges remain one of the best ways to get a lot of attention on the TikTok app.

If you get in on a challenge as it’s starting to gain popularity, many TikTok users will be searching for that challenge. Your content will show up in their searches, which will result in a lot of exposure.

If your content is unique and entertaining, it will attract a lot of engagement. It doesn’t matter what follower count you have, posting highly searched-for content will help you get more reach and more followers.

This is an excellent way to boost your chances of going viral on this social media platform. And if you’re struggling to come up with TikTok ideas for your business, joining existing challenges is a great way to get content. 

@addisonre tag me & @itembeauty in your LASH SNACK one coat challenge! LASH SNACK is now available at @sephora ! \ud83e\udde1#ite ? original sound – Addison Rae

5. Use Hashtags

Hashtags are an important part of gaining more exposure on social media. They make your content easier to find and help your videos appear in the right search results.

When you post on TikTok, always try to use relevant hashtags. Search for hashtags that are gaining popularity and have a lot of views. Also, make sure that these hashtags are relevant to what your video is about.

TikTok hashtags

Final Thoughts

TikTok is one of the best social media platforms to focus on if you want to get a lot of exposure. As long as you know when your target audience is most active, you’ll be able to find the best time to post to help your videos get more views.

Understand where your audience is located, figure out any differences in time zones, and monitor when your followers are most active. This will help you gain a clear understanding of the best time to post for maximum engagement.

Get this right, and you can expect a far greater chance of going viral than on other social media platforms.


Frequently Asked Questions

What is the best time to post on TikTok?

While this depends on your target audience, the best average times to post on Tiktok are:

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 AM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

How many times should I post on TikTok?

Posting once a day is a good strategy. The more frequently you post on TikTok, the more exposure you will get. However, producing quality content is more important than producing a lot of content. Don’t just post on TikTok for the sake of posting.

Does it matter what time you post on TikTok?

Yes, the time you post on TikTok plays an important role in how much engagement your content gets. This influences how likely you will end up on the ‘For You’ page. The time that you post on TikTok should be determined by where your audience is located, and when they are most active on social media.

Is it bad to post on TikTok late at night?

This depends on your audience, where they are located, and their habits. The best strategy is to track what time your audience engages the most with your content. Depending on your account, this could be at night or in the morning.

Is posting too much on TikTok bad?

TikTok is a platform that allows users to be very active. You could post up to 3 times a day, and it won’t necessarily be too much. The most important thing is that you post quality content. As long as it’s quality, don’t be afraid to post often.

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