22 TikTok Ideas to Get You More Followers


Coming up with new TikTok ideas can sometimes seem impossible. When you scroll through your feed, you probably wonder how so many brands create videos each day? 

If there’s one thing that everyone knows about posting on TikTok, it’s that you need to post frequently if you want to get the best results. This can be tricky if you hit a creative brick wall.

Don’t panic! There are endless TikTok video ideas that you can tap into. With the right strategy, you will be able to reuse these ideas time and time again to create killer content. 

To help you get started, here are 22 of the best TikTok video ideas and examples that you can copy.

1. Trending Hashtags

TikTok is all about trending content. One of the easiest ways to get a lot of views on TikTok is to create a video based on a trending hashtag. 

All you have to do is search for trending hashtags, and create a video around the same theme. There should already be loads of videos for each hashtag, so simply recreate these and add your own spin to it. 

People will be searching for these hashtags, so there’s a good chance your video will get a lot more visibility. 

2. Join a Challenge

If you’ve been on TikTok, you’ve seen viral challenges. These challenges make for great TikTok video ideas because they’re already planned out for you. Simply join the challenge and add your own take to it. 

Just like creating TikTok videos based on a trending hashtag, you’ll get a lot of people searching for these challenge videos. This makes joining a challenge a perfect way to gain a lot of traction, new followers, and go viral. 

If you’re a business, try to find a way to incorporate your products or brand into the challenge. 

3. Tutorials

Tutorials are a great way for businesses to use TikTok to showcase what they do. Just keep in mind that your tutorial has to be short. So, get straight to the point and highlight the benefit or value of the tutorial. 

This could be focused on how to use a certain tool, product, software platform, or anything else. One great way to film these videos is by using a screen recording and overdubbing it with a voice-over.  

4. Tiktok Hacks

You’ve gotta love all of the life hacks on TikTok. There are all kinds of videos that go viral on TikTok about hacks and tips that you need to try. Jumping in on these videos will be fun and entertaining for your followers. 

One way you can do this is to respond to TikTok hacks by trying them within the content of your brand. You could include your products in the “hack”, or get your team members to try the life hack out in your office. You could also do this as a reaction video to the original. 


♬ som original – Anderson Andcarli

5. Dance Challenge

When it comes to viral TikTok videos, it doesn’t get much more classic than a dance challenge. TikTok is full of these challenges, and they can be loads of fun to join.

Just like with viral hashtags and other challenges, dances gain a lot of attention. So, if you join a dance challenge while it’s trending, you can expect to get a lot of people searching for this content and watching your video.

Don’t worry, you don’t have to be a pro dancer to do this. Just have fun with it, and try to incorporate your brand or product. A fun idea is to get your whole team to join the challenge – possibly in your store or office. 

6. Trending Audio Voiceovers

Another TikTok trend, this time in the form of audio content. And no, we don’t mean songs. You’ll notice plenty of trending audio clips, often pulled from movies, that float around TikTok. 

Search for these trending audio clips and find a way to incorporate them into your own video. This is done by filming yourself miming the clip, so it looks like you’re speaking. As always, include your brand and make it your own. There should already be plenty of videos with these sound bites, so you can get inspiration from them. 

7. Recipes

Another type of trending content on TikTok is recipe content. This can be similar to the life hacks videos.

Simply find a trending TikTok recipe and create it yourself. Try to add some of your personality to it and see if you can incorporate your products or brand into the video. It’s always fun to compare the original recipe with yours to see how it really came out. 

8. Lip Sync Song

A fun and simple video idea for TikTok. All you need to do is find a trending song that you like and lip sync along with it. You could just sit there lip-syncing, or you could dance or perform an action. 

This can be a fun way to reveal your personality. You can also show off products, like clothing, while lip-syncing to the song. Just make sure to choose a popular song, as this will help you get more traction with the video. 

9. Influencers

TikTok influencers present massive opportunities. If you’re worried about the kind of video content that you create, then you could try partnering up with an influencer to help you out. 

Influencers already have an established audience, so you know your video with an influencer should get more views straight off the bat. On top of this, you should also only work with influencers who have the right kind of audience that will be interested in your brand.

Influencers will often come up with content ideas for you, which could be posted on their account or your account. 

10. Product in Action

If you’re a business that sells products, then be sure to showcase these on TikTok. Show the product in real life and display exactly how it works. This can be incredibly valuable for potential customers, and it gives you some great content. 

For even more points, try to get some of your actual customers to create user-generated content videos that you can share.

11. Livestream

Going live on TikTok is a great way to diversify your content. There are loads of ways you can create live videos. These could include live Q&A sessions, live workout videos or cook-alongs, mini webinar-type videos, and plenty more. 

Live videos are pretty different from your regular feed videos, and they won’t stick around after the live stream is over. This makes them more exclusive and more exciting for your followers to join.

Follow our step-by-step guide to learn how to go live on TikTok.

12. Duet and Stitch

These are two great TikTok features that let you make all kinds of interesting and engaging videos. 

These videos let you split the screen with another user’s video, and respond to it as the video plays. Viewers will be able to watch both videos at the same time. 

This is a great way to talk about other videos, or try out hacks or dance challenges yourself. 


#duet with @phatboylandy finally some good ass choreo to a good ass song

♬ Got to Be Real (US Single Version) – Cheryl Lynn

13. Cute Animals

Got a cute puppy or kitten? Use them to rake in the views! A cute puppy can do literally anything on TikTok and your followers will love it. 

Bring your dog to the office, get your cat to showcase your products, or simply record your fur baby doing something silly. You can’t go wrong when cute animals are involved. 


Reply to @sophapple meet Rockie, one of our top pawrformers #officedog #vessi

♬ The fixed version – Erik the idiot

14. Answer Questions

This is one of the best TikTok ideas for business because it helps your audience and you can create this type of content super easily. 

Reach out to your audience in advance and ask them if they have any questions they’d like you to address. Then, answer these in TikTok videos. You could also use any popular questions your business commonly receives, or turn your website’s FAQ section into TikTok content.

15. Makeover Video

Who doesn’t love a good makeover video? That’s a rhetorical question – everyone does. And TikTok is the perfect place to create makeover videos. 

Of course, the classic idea would be to do a hair, makeup, or clothing makeover. However, you can get creative and do things differently. You could cut to someone’s life before and after they used your product, or find other ways to incorporate your brand into a “makeover”.

16. Introduction Video

It’s so easy to get swept up in making TikTok content that you actually stray away from your brand and what you do. It’s always a good idea to create an intro video, introducing yourself or your business. 

Use this video to quickly sum up who you are, what you do, and why you have a TikTok account. This is easy, and it could be valuable for any new followers.

17. Day in the Life

This is one of the best TikTok ideas because it’s easy to create and always entertaining to watch. Simply film a day in the life video, where you go over your regular daily tasks and activities. 

You could also get your whole team to do this, and post a day in the life of everyone at your business. This is a great way to reveal more about your personality and what you get up to. 


Should I make an office tour video? #dayinthelife #vlog

♬ As It Was – Harry Styles

18. Collaboration

Struggling with TikTok content ideas? Then why not partner with somebody else. Try to find someone else who matches your audience and niche, and create a few TikTok videos together. 

This is fun because it will add a whole new dynamic to your regular TikTok content. It also means the partner will probably share the video too, helping you gain more new views and followers. 

19. Freeze Frame Video

TikTok has a freeze frame filter that lets you freeze a frame and use it as a backdrop for your video content. There are all kinds of fun and creative ways that you could use this!


Now I have all the fairy dust I’ll ever need ✨😈 #freezeframe #disney

♬ Supalonely (feat. Gus Dapperton) – BENEE

20. Start Your Own Challenge or Giveaway

Taking part in a trending TikTok challenge is one idea, but why not start your own? The best way to do this is to run a giveaway, and use a branded hashtag to gather all entries. 

You’ll need to think of something fun and simple that TikTok users can do. This should be related to your brand in some way, but it shouldn’t be too unique. Something simple like a dance or using a unique sound to do voiceover videos will work.

21. Current Events

An important part of running a TikTok marketing strategy is to get all of your content planned out in advance. However, sometimes it’s best to create timely videos that respond to specific events. 

This can be major current events or trending topics, holidays, sporting events, celeb news, or more. Try to incorporate the theme of the event into your TikTok video. A lot of people will be looking for content around this event, so it’s a great way to help you get more views.

22. Educate Your Audience 

If you’re an expert on a certain topic, then share your knowledge with your TikTok followers. Keep in mind TikTok videos are short, so you won’t be able to dive deeply into topics. However, you can share easily digestible tips, strategies, and guides. 

This is a great strategy for businesses as it helps to establish trust and authority around your niche. If you already have educational content out there, then you could always repurpose this for TikTok. 

How to Use These TikTok Ideas for Your Brand

There are clearly loads of TikTok ideas out there. The problem is often finding a way to make each idea work for your brand.

Don’t stress – here are a few tactics to keep in mind. Follow these ideas, and you should be able to turn any TikTok idea into a personalized video that perfectly matches your TikTok account.

  • Make it personal: People love seeing people on TikTok. Always try to include your face in TikTok videos, and give your audience a chance to get to know the person behind your TikTok account. If you’re a business with various people creating video content, try to include the same face in your TikTok content as much as possible.

  • Keep it natural: Don’t worry about creating the perfect backdrop or spending hours preparing your makeup. TikTok videos should be raw, real, and relatable. Just grab your phone and shoot natural content – this will always come out the best.

  • Have fun: Try to genuinely have fun while you’re creating TikTok content. Your audience will feel this, which will make your content a lot more enjoyable.

  • Experiment (a lot): The great thing about TikTok is that the videos are fast and snappy. Don’t worry about achieving perfection. Instead, try to create TikToks as often as you can. You can’t really publish too much content, and the more you create the better you will get.

  • Record day-to-day tasks: If you’re a business struggling to find ideas for TikTok content, then simply try to turn regular tasks into TikTok videos. For example, you could record yourself packaging or unpacking products, talking about new product ideas, or showing a regular task in your daily life.

  • Incorporate your brand: If you’re a business, you don’t have to directly promote your products on TikTok. You can just create fun content and include your branding, products, or logo somewhere. For example, you could just wear a branded T-shirt.

  • Watch your analytics: Sign up for a business account so that you can access valuable TikTok analytics. This can help you figure out things like the best time to post or what type of content your audience responds best to. This way, you can constantly optimize your TikTok ideas to help you get better engagement.


TikTok video ideas don’t need to be completely groundbreaking. They just need to be fun, interesting or entertaining for your audience. You don’t have to reinvent the wheel here, you just need to find ways to add your own spin on TikTok video ideas that work. 

If you’re struggling to post videos consistently, then try out some of the ideas and examples above. They’re all relatively easy ways to create TikTok content that goes viral.

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