The Power of Email Marketing Memes: Adding Humor to Your Campaigns


In the bustling world of email marketing, where inboxes overflow with promotional messages, it’s crucial for businesses to find creative ways to stand out. One effective strategy that’s gaining traction is the use of email marketing memes. These humorous images or captions inject a dose of levity into email campaigns, captivating subscribers’ attention and fostering engagement. In this blog post, we’ll explore the role of email marketing memes, and their importance in driving engagement, also show you some examples, and how Wishpond can help businesses leverage the power of humor in their email marketing efforts.

Exploring Email Marketing Memes:

Email marketing memes are a delightful departure from traditional content. They serve as mini doses of humor that break through the monotony of promotional emails, instantly grabbing recipients’ attention. Whether it’s a clever pun, a relatable situation, or a witty illustration, memes have a knack for eliciting smiles and encouraging interaction. By tapping into popular culture and internet trends, email marketing memes create a sense of camaraderie with subscribers, forging a stronger connection between brands and their audiences.

Why Email Marketing Memes Matter:

Grab Attention:

  • Capturing attention is the first hurdle in any marketing campaign. Memes provide a shortcut to the mind’s eye, offering a quick, amusing diversion from the sea of mundane emails. A well-placed meme in the subject line or body of an email can spark curiosity and compel recipients to open the message, setting the stage for deeper engagement.

Increase Engagement:

  • Humor is a powerful tool for forging connections and fostering engagement. Memes evoke genuine reactions from subscribers, whether it’s a chuckle, a share with friends, or a click-through to learn more. By infusing emails with humor, brands can create memorable experiences that resonate with recipients, leading to increased interaction and ultimately, greater brand loyalty.

Build Brand Personality:

  • Email marketing memes provide a platform for brands to showcase their personality and tone of voice in a lighthearted manner. Whether a brand is known for its wit, irreverence, or warmth, memes offer a canvas to express these traits and connect with subscribers on a personal level. By humanizing their brand through humor, businesses can cultivate deeper relationships with their audience and differentiate themselves from competitors.

Drive Conversions:

  • While the primary goal of email marketing memes is to entertain, they can also serve as effective drivers of conversions. Cleverly incorporating memes into calls to action or promotional offers can grab recipients’ attention and compel them to take desired actions, such as making a purchase or signing up for a webinar. Memes add an element of playfulness to sales pitches, making them more engaging and memorable for recipients.

Examples of Memes:

Grumpy Cat Meme:

Caption: “When you see an email from your boss on a Sunday”

  • Description: This meme features the iconic image of Grumpy Cat with a caption that humorously conveys the annoyance of receiving work-related emails during the weekend. Businesses can use this meme to empathize with subscribers and inject humor into messages about work-related topics or deadlines.

Success Kid Meme:

Caption: “When you finally unsubscribe from that spammy email list”

  • Description: The Success Kid meme depicts a young child with a triumphant expression. Often used to convey feelings of accomplishment or victory. Businesses can use this meme to celebrate subscribers who take action, such as unsubscribing from email lists. And encourage positive behaviors like engagement or conversions.

Futurama Fry Meme:

Caption: “Not sure if I should open this email or hit delete”

  • Description: The Futurama Fry meme features the character Fry from the animated TV show “Futurama” with a skeptical expression. Often used to express confusion or uncertainty. Businesses can use this meme to playfully acknowledge common concerns or hesitations that subscribers may have about opening emails. Adding a touch of humor to promotional messages.

Oprah You Get a Meme:

Caption: “You get a discount! And you get a discount! Everybody gets a discount!”

  • Description: This meme references the famous Oprah Winfrey show segment where she famously gave away gifts to her audience members. Businesses can use this meme to announce discounts, promotions, or giveaways in a lighthearted and engaging way. Creating excitement and encouraging recipients to take advantage of the offer.

Drake Hotline Bling Meme:

Caption: “When you receive an email with exclusive offers”

  • Description: The Drake Hotline Bling meme features screenshots from Drake’s music video for the song “Hotline Bling.” Often paired with captions that humorously depict reactions to various situations. Businesses can use this meme to highlight exclusive offers or VIP perks in their emails. Leveraging the meme’s popularity to capture attention and drive engagement.

How Wishpond Can Help:

Wishpond offers a comprehensive suite of email marketing tools and features designed to help businesses create engaging and effective email campaigns. Including the ability to incorporate email marketing memes. With Wishpond’s intuitive drag-and-drop editor, businesses can seamlessly add memes to their email templates and customize them to match their brand’s style and tone. Wishpond also provides robust analytics and reporting features. By allowing businesses to track the performance of their email marketing campaigns and optimize them for maximum engagement and conversions.


Email marketing memes offer a refreshing approach to engaging with subscribers, injecting humor and personality into campaigns. By harnessing the power of humor, brands can cut through the noise of crowded inboxes, forge deeper connections with their audience, and drive better results. With Wishpond‘s email marketing tools and features, businesses can easily incorporate memes into their campaigns and reap the benefits of humor-driven marketing. Embrace the power of email marketing memes and infuse your campaigns with laughter and fun today!


Q: Where can I find email marketing memes to use in my campaigns?

A: Numerous websites and online communities are dedicated to sharing email marketing memes, such as Imgflip, Reddit, and Giphy. Moreover, businesses can take a creative route by utilizing meme generator tools or collaborating with designers to develop custom memes that resonate with their brand identity.

Q: How often should I use email marketing memes in my campaigns?

A: Finding the right balance for the frequency of email marketing memes in campaigns is crucial to prevent overwhelming subscribers. Importantly, it’s essential to use memes thoughtfully, incorporating them sparingly to inject humor and variety into emails, ensuring they complement rather than detract from the primary message or call to action.

Q: Are there any risks associated with using email marketing memes?

A: Although email marketing memes can be a potent tool for boosting engagement, it’s imperative to tread carefully. Paying close attention to audience sensibilities and steering clear of memes that could be perceived as offensive or inappropriate is crucial. Consequently, businesses should commit to conducting thorough testing with a small segment of their audience to gauge reactions and affirm that the memes are in harmony with their brand values and messaging.