20 Types of Facebook Contests Your Business Can Run


In the ever-evolving world of social media marketing, Facebook continues to dominate as one of the most powerful platforms for businesses to engage with their target audience. 

Among the many tools and techniques available, hosting contests on Facebook has proven to be a highly effective strategy for boosting engagement, increasing brand awareness, and driving meaningful results. 

This comprehensive guide will delve into the various types of Facebook contests, providing valuable insights, ideas, and tips to create engaging and successful campaigns.

Types of Facebook Contests

Here are 20 different types of Facebook contests your business can run. No matter what your business does, there’s a type of Facebook contest that will work for you!

1. Sweepstakes Contests

Sweepstakes contests are popular for businesses seeking to quickly generate buzz and encourage participation. Participants simply enter the contest by providing their contact information or fulfilling certain requirements, such as liking or commenting on a post. 

Winners are selected randomly, ensuring equal opportunities for all entrants. Sweepstakes contests are relatively easy to set up and can be an effective way to grow your audience.

2. Photo/Video Contests

Engage your audience’s creativity by hosting photo or video contests. Participants are invited to submit their best photos or videos related to a specific theme or product. 

The entries can be shared on their personal profiles or submitted directly to your Facebook page. This type of contest encourages user-generated content and can generate significant brand exposure and organic reach.

3. Caption Contests

Inject some fun and humor into your Facebook page with caption contests. 

Post an interesting image and ask your followers to come up with creative captions. Participants can submit their captions in the comments section, and the most creative or entertaining one wins. 

Caption contests encourage engagement and create a sense of community and interaction among your audience.

4. Trivia/Quiz Contests

Tap into your audience’s knowledge and love for trivia with quiz contests. 

Create engaging questions related to your brand, industry, or product, and invite your followers to test their knowledge. 

Participants can submit their answers in the comments or through a dedicated form. Quiz contests are an excellent way to educate your audience, drive engagement, and position your brand as an industry authority.

5. User-Generated Content Contests

Encourage your audience to become brand advocates by hosting user-generated content contests. 

Invite participants to create and share content related to your brand, such as photos, videos, testimonials, or reviews. 

This type of contest fosters engagement and helps you build a library of authentic and compelling content that can be used in your marketing efforts.

6. Voting Contests

Harness the power of social validation and competition with voting contests. Participants submit their entries, and the winner is determined by the number of votes they receive from their friends, family, and followers. 

Voting contests create a sense of excitement and encourage participants to promote their entries, expanding your reach and attracting new audiences.

7. Essay Contests

Engage your audience on a deeper level by hosting essay contests. Ask participants to share their thoughts, experiences, or stories about a specific topic. This type of contest requires more effort from participants, resulting in more meaningful and insightful entries. 

Essay contests can help you gain valuable insights, testimonials, and user-generated content.

8. Giveaways and Instant Win Contests

Everyone loves the chance to win free products or exclusive discounts. Giveaways and instant-win contests provide participants with immediate gratification. 

Participants can enter the contest by completing a simple action, such as filling out a form or sharing a post. On the other hand, instant win contests provide participants with an instant notification if they are a winner.

9. Referral Contests

Harness the power of word-of-mouth marketing with referral contests. 

Encourage participants to refer their friends, family, or colleagues to your Facebook page or website. Participants earn entries or additional chances to win for each successful referral. 

Referral contests can rapidly expand your audience and attract highly engaged followers.

10. Creative Contests

Spark creativity and generate unique content with creative contests. 

Ask participants to create artwork, designs, or multimedia content related to your brand or a specific theme. This type of contest not only encourages participation but also showcases the artistic abilities of your audience. 

Creative contests can be an excellent way to collaborate with talented individuals and discover fresh perspectives.

11. Hashtag Contests

Leverage the power of hashtags and user-generated content with hashtag contests. 

Encourage participants to create posts or share content on their profiles using a specific hashtag. 

This type of contest allows you to curate and track entries easily. Hashtag contests increase brand visibility, generate user-generated content, and enhance social media reach.

12. Live Event Contests

Enhance the excitement and engagement during live events with contests. 

Host interactive contests during a live video or event stream, encouraging participants to comment, answer questions, or perform specific actions in real time. 

Live event contests create a sense of urgency and encourage immediate participation.

13. Fan of the Week Contests

Celebrate your loyal fans and reward their support with a fan of the week contest. 

Choose a deserving fan each week based on their engagement, advocacy, or creativity. Highlight their contributions and offer them special recognition or prizes. 

Fan of the week contests foster a sense of community and appreciation among your followers.

14. Treasure Hunt Contests

Bring an element of adventure and thrill to your Facebook page with treasure hunt contests. 

Hide clues or puzzles within your posts, images, or videos, and challenge your audience to find hidden treasures. 

Treasure hunt contests keep your audience engaged and motivated to explore your content, creating a unique and immersive experience.

15. Product Launch Contests

Generate excitement and anticipation around your new product or service with product launch contests. 

Offer exclusive access, discounts, or giveaways to participants who share their excitement, pre-order, or provide feedback on your upcoming launch. 

Product launch contests build anticipation, generate buzz, and create a sense of exclusivity.

16. Milestone Contests

Celebrate significant milestones with milestone contests, such as reaching a specific number of followers or years in business. 

Offer special rewards or discounts to participants who engage with your content, share their memories, or contribute to the celebration. Milestone contests strengthen brand loyalty, foster engagement, and create a sense of achievement.

17. Partner Collaborations

Expand your reach and tap into new audiences by collaborating with partners for joint contests. 

Join forces with complementary businesses or influencers to create engaging and valuable contests. 

This type of collaboration allows you to leverage each other’s audiences, expertise, and resources, resulting in mutually beneficial outcomes.

18. Holiday-Themed Contests

Add a festive touch to your Facebook page by hosting holiday-themed contests. 

Align your contests with major holidays, such as Christmas, Halloween, or Valentine’s Day, and offer prizes or discounts that resonate with the holiday spirit. 

Holiday-themed contests capitalize on the celebratory mood, increase engagement, and foster a sense of connection with your audience.

19. Cross-Platform Contests

Extend your contest reach by hosting cross-platform contests. Integrate your Facebook contests with other social media platforms like Instagram, Twitter, or YouTube. 

Encourage participants to engage with your brand across multiple platforms, expanding your reach and enhancing the contest experience.

20. Testimonials and Reviews Contests

Harness the power of social proof and collect valuable testimonials and reviews through contests. 

Invite participants to share their experiences, opinions, or feedback about your products or services. Reward participants for their contributions, and use the collected testimonials to showcase your brand’s positive impact on your customers.

FAQs (Frequently Asked Questions)

Are Facebook contests effective for boosting engagement?

Yes, Facebook contests are highly effective for boosting engagement. They provide an interactive and fun way for your audience to interact with your brand and incentivize participation through the chance to win prizes or gain recognition. Facebook contests encourage likes, comments, shares, and user-generated content, all of which contribute to increased engagement.

How can I choose the right type of Facebook contest for my business?

Choosing the right type of Facebook contest depends on your business goals, target audience, and resources. Consider the level of participation required, the type of content you want to generate, and the level of engagement you aim to achieve. Analyze your audience’s preferences and interests to determine which type of contest most resonates with them.

How can I promote my Facebook contest to maximize participation?

To maximize participation in your Facebook contest, consider the following promotional strategies:

  • Create eye-catching and engaging visuals to accompany your contest announcement.
  • Promote the contest across all your marketing channels, including your website, email newsletters, and other social media platforms.
  • Collaborate with influencers or partners who can help amplify your content to their audience.
  • Use paid advertising on Facebook to reach a wider audience.
  • Leverage user-generated content by encouraging participants to share their entries on their profiles and networks.

How can I ensure a fair and transparent contest selection process?

To ensure a fair and transparent contest selection process, consider the following guidelines:

  • Clearly define the contest rules and criteria for selecting winners.
  • Use random selection methods for sweepstakes contests.
  • Implement a clear voting system for contests that involve user-generated content or public voting.
  • Clearly communicate the selection process to participants and provide updates or announcements regarding the winners.

How can I measure the success of my Facebook contests?

To measure the success of your Facebook contests, track key performance indicators (KPIs) such as:

  • Increase in engagement metrics (likes, comments, shares, etc.).
  • Growth in the number of followers or page likes.
  • Increase in website traffic or conversions.
  • Number of user-generated content submissions.
  • Increase in brand awareness and reach.
  • Conversion rate of participants to customers or subscribers.

How can I leverage the data collected from Facebook contests?

The data collected from Facebook contests can be leveraged in several ways:

  • Analyze participant demographics and preferences to gain insights into your target audience.
  • Use testimonials and reviews collected to enhance your brand reputation and credibility.
  • Create personalized marketing campaigns based on participant data and preferences.
  • Incorporate user-generated content into your content marketing strategy.


Facebook contests offer businesses a powerful and engaging way to interact with their audience, boost brand awareness, and drive meaningful results. 

By exploring the various types of Facebook contests and implementing the strategies and tips outlined in this guide, you can create captivating and successful campaigns that captivate your audience, generate user-generated content, and achieve your marketing objectives. 

So, start brainstorming, get creative, and launch your next Facebook contest to see the engagement and results soar.


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